SXSW Music 2013 will feature hundreds of the music industry's most influential and notable figures, discussing the most important issues in the business. This is your chance to meet some of our esteemed panelists!
Here's a quick interview with 2013 Music panelist Fredara M. Hadley, founder of Jooksi, on her upcoming talk and what to look forward to this year. Be sure to check out her panel, Casual Music Fans: Behind the Trend and Proud, this March.
Number of times you've attended SXSW:
This will be my 2nd.
What are you most looking forward to at SXSW:
Hearing what everyone is working on and lots of music.
What's the best thing you've heard (or overheard) at SXSW:
"Use the internet to get off the internet."
Briefly, what is your panel about, and why should we go to your panel?
My panel is about identifying and describing the "casual music fan." We'll discuss how courting casual fans is different from superfans and what value casual music fans bring to one's fanbase. Come check it out because thinking seriously about the needs of casual music fans could lead to untold fortunes...or just help you develop a more nuanced fan engagement strategy.
What's the most important issue in music today?
Filtering. How do we filter music/artists so that the great stuff finds its audience?
What was your first job in the music industry?
As an ethnomusicologist/research nerd!
Any tips for first-time attendees?
Pace yourself on activities and liquor.