Tomorrow Happens Here.

press_photo_low_01.jpgPhoto of SXSW® 2010 Showcasing Act: Bad Rabbits

SXSW® Music The SXSW® Music and Media Conference showcases hundreds of musical acts from around the globe on over eighty stages in downtown Austin. By day, conference registrants do business in the SXSW® Trade Show in the Austin Convention Center and partake of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature.

The Latest News from SXSW® Music

Music Panel Spotlight: Elvis at 75

james_burton_web.jpgFrom the beginnings of SXSW, the Music Conference has sought out legendary artists and asked them to come to Austin to share their experience with musicians and music professionals. We're thrilled to present many artists' voices in 2010, none more central to the sound of rock and roll than James Burton. From Mr. Burton's solo on Dale Hawkins' "Suzie Q" to his work with Elvis Presley and many other greats, no guitar player can claim greater influence. Mr. Burton was inducted into the Rock and Roll Hall of Fame in 2001 by Keith Richards.

Behind the Scenes: SXSW Bag Stuffing

While you were getting ready for us, we were getting ready for you! Take a peek at a video we made just for you, to get a behind the scenes look at the process of filling up your artistically designed Big Bags with fun swag.

The LP Questionnaire - Alina Simone

a-simone.jpgUkranian born Alina Simone got her start performing in the doorway of an abandoned bar on Sixth Street here in Austin. Now she's a critically acclaimed singer and published writer with a book of essays coming out next year.

NaCo Clothing Showcase at SXSW

The NaCo Clothing brand is something associated with all that is fresh and hip in Latin America, and that will only be further reinforced with their showcase as SXSW this year.

Pick Three - Toby Dundas of The Temper Trap

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The Temper Trap are crazy busy taking over our shores these days so I was super fortunate to get drummer Toby Dundas to send in a Pick Three.

The LP Questionnaire/Pick Three - Jesse Elliott of These United States

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So, I swear I'm totally not trying to pimp Kentucky or anything by featuring another Lexington artist today. And really, who knew Lexington secretly housed so much talent? The one time I went there it was raining and so I, err, left.

In reality, the lads from These United States hail from both DC and Lex so maybe I'm safe from accusations of homeland nepotism.

Take a Trip with Gowalla!

gowalla_175.jpgThere is no better time than SXSW 2010 to discover the world around you using Gowalla!

Check-Out The Improvements We’ve Made for 2010!

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New Registration Location: Registration and badge pick-up have moved to Exhibit Hall 3 on the ground floor of the ACC. Open starting Thursday March 11th from 3pm-10pm. Open thereafter at 9AM daily.

New Trade Show Location: To accommodate even more exhibitors, the trade show (Film/Interactive & Music) has moved to Exhibit Hall 4 on the ground floor of the Austin Convention Center (ACC).

Cue the Connections

QR-Code_Hands2_0.jpgEach year, SXSW strives to make connecting with the diverse level of attendees easier. This goal has lead to the integration of a Quick Response (QR) Code to each registrant badge. Working in conjunction with my.SXSW, our social networking platform, these special bar codes allow registrants to easily connect with one another. The codes will serve as a real life "follow me" button for my.SXSW on each registrant badge.