South By Southwest Music News

Saturday Nov 22nd, 2014

Sponsor an Official Comedy Event or Stage at SXSW 2015

Written by Corinna Burford

Spanning all three conferences, SXSW Comedy benefits from a dynamic convergence of talent, smart audiences, and industry heavyweights. With an emphasis on lively shows and performers, SXSW Comedy brings an edge to the modern comedy movement for all festival attendees.

SXSW Comedy 2015 will incorporate a number of targeted...

Friday Nov 21st, 2014

Video Spotlight: A Discussion with Melissa Etheridge

Written by Rory Burbeck

Perceptions about artist-brand partnerships and sync licensing have shifted quite a bit over the last 20 years.

The topic was discussed in detail at the 2014 SXSW Music Conference with singer-songwriter Melissa Etheridge and three more powerful women who work in the sync licensing field. The quartet of speakers talk...

Thursday Nov 20th, 2014

Apex Brasil Launches SXSW 2015 Initiative

Written by Corinna Burford

Tuesday night, November 18 in São Paulo, the Brazilian government trade and export agency, APEX launched their SXSW 2015 initiative.

Professional associations representing film, television, advertising, gaming, music and startups gathered for drinks and networking at Barsa, a rooftop bar in São Paulo’s rejuvenated historic downtown area. Brazilians at...

Thursday Nov 20th, 2014

Music Conference Spotlight: The (Real) Market Value of a Music Placement

Written by Rory Burbeck

Placement of a song can launch an artist from relatively unknown to being the next buzz act almost overnight, but we don’t often ponder the true value of getting a song placed in film or TV.

So, what really makes a sync successful? Our speakers, led by Rebecca Rienks of...