Perceptions about artist-brand partnerships and sync licensing have shifted quite a bit over the last 20 years.
The topic was discussed in detail at the 2014 SXSW Music Conference with singer-songwriter Melissa Etheridge and three more powerful women who work in the sync licensing field. The quartet of speakers talk...
Tuesday night, November 18 in São Paulo, the Brazilian government trade and export agency, APEX launched their SXSW 2015 initiative.
Professional associations representing film, television, advertising, gaming, music and startups gathered for drinks and networking at Barsa, a rooftop bar in São Paulo’s rejuvenated historic downtown area. Brazilians at...
Placement of a song can launch an artist from relatively unknown to being the next buzz act almost overnight, but we don’t often ponder the true value of getting a song placed in film or TV.
So, what really makes a sync successful? Our speakers, led by Rebecca Rienks of...
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Story from Variety.
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Obituary from Rolling Stone.
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Post from Buzzfeed. ...
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Story from NY Times.
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Story from BBC.
- Taylor Swift's Spotify snub a 'corporate power play', says Billy Bragg
Item from The Guardian. ...