2012 Panel Video: Beyond The Kitchen SYNC: Music/Brand Collaboration

Written by Bobby Nall | Friday, Dec 14, 2012

The increasing prevalence of band/brand connections is a hotter topic than ever as artists are finding significant revenue streams in brand partnerships. But, as moderator Mike Boris (Jaded Melody) discusses here, these partnerships can go far beyond licensing your music for commercials and become a mutually-beneficial portion of an artist's livelihood (and a brand's cool-factor). Check out the video recap of the discussion featuring Taylor Hanson (Hanson), Marni Wandner (Sneak Attack Media), Joel Beckerman (Man Made Music) and Carianne Marshall (Songs Music Publishing).

Register today to see more engaging discussions on the brand-artist connection at SXSW Music 2013.