Let There Be Hive!

Written by Ellen Burris | Friday, Dec 7, 2012
2013 Chevy Volt. Photo courtesy Hive Lighting: Hive Lighting on a 2013 Chevy Volt commercial

I am always pleased to hear about SXSW forging new partnerships with companies that align with our sustainability efforts. For 2013 we are proud to announce a partnership between SXSW Film and Hive Lighting!

Hive Lighting manufactures brand new Plasma light fixtures for Film, TV, Digital and Live production and they will be illuminating the red carpet at the 2013 SXSW Film Festival.

Some other features that make Hive Lighting superior to current production lights are:

  • Very little heat on talent
  • Runs off batteries for hours
  • 10,000+ hour bulb life
  • 5600K nominal daylight
  • 94 CRI - Full Spectrum (better color quality)
  • Flicker Free to 250,000,000 fps

The Plasma lights they provide use 90% less energy than the usual Tungsten Incandescents found on most red carpets, which will make the 2013 red carpet, well, essentially very green.