<p align="center"><img src="/sites/default/files/styles/large/public/news/image/imagevevo.png?itok=aips0Auq" width="480" height="296" alt="" class="image-large" /></p> By now you have no doubt heard about the VEVO TV Control Room (4th and Lavaca), VEVO’s home base during SXSW and command central for performances by HAIM and Krewella, daytime events and more. But VEVO, the world’s leading all-premium music video and entertainment platform, came to Austin for another reason – the launch of its groundbreaking [VEVO TV](http://vevo.com/tv). Unveiled yesterday, VEVO TV is an always-on, broadcast-style music and entertainment video channel that airs within VEVO.com and free mobile apps for iOS, Android, Windows Phone, Xbox and Roku. Like the word “TV” implies, this channel is something you can easily tune-in to 24/7, day or night, and watch whatever is on, at the same time as anyone else. Just like TV! VEVO TV is your channel for live concert events, artist interviews and video premieres from the biggest artists in the world. You will also find exclusive and original music shows we produce that you won’t be able to find anywhere else. Hits like CERTIFIED, GO Shows, Lyric Lines and many others will live alongside carefully assembled blocks of your favorite videos and classics culled from our vast library. All hand-programmed by humans for music lovers everywhere to lean back and watch. Check out VEVO TV while you’re recharging at the VEVO TV Control Room in downtown Austin this week.