Recipe for a Viral Video

Written by Andrea Barbosa | Friday, May 24, 2013

What’s the recipe for a viral video? The rock-pop band Atomic Tom seems to have found at least one answer: a talented set of musicians, AT&T smartphones and an unsuspecting subway car full of New York straphangers.

Atomic Tom surprised a B train of commuters with an impromptu performance of their first single “Take me out” using smartphones as instruments. The video scored millions of views online, and the song rose to Top 20 of the Alternative Chart.

AT&T caught up with the band at SXSW this year.