<span class="caption right"><img src="/sites/default/files/styles/medium/public/news/image/UrbanBingo.jpg?itok=hDqOyA0q" width="220" height="219" alt="" class="image-medium" />Image Courtesy of Ianovate</span> What happens when you take your backyard scavenger hunt to the streets of your town? Urban Bingo, a mobile app that turns your city into a playground. [Urban Bingo](http://urbanbingo.com/) lets you compete against friends, customers or fellow event attendees to complete a 4x4 game board centered around a theme, place or event—like SXSW Interactive! Users take and upload a photo corresponding to the item on each tile (say, a shot of the [SXSW Interactive Closing Party](http://schedule.sxsw.com/2013/events/event_OE01972). Fill a row, column or diagonal within the given game time limit for a chance to win VIP tickets, discounts, merchandise, and other prizes. The best part? Users can customize their own game boards on UrbanBingo.com, so the battle for bragging rights against your friends can go anywhere in the world. Incentivize customer loyalty, promote speakers, or enhance event experiences through playful competition and social interaction. There’s no limit to what you can do with Urban Bingo.