SXSW is honored to announce that the First Lady Michelle Obama's Opening Keynote will feature Missy Elliott, Diane Warren, and Sophia Bush, and will be moderated by Queen Latifah. This special presentation will be held on Wednesday, March 16 at 11:00 a.m. in Ballroom D of the Austin Convention Center and will be co-presented by AOL Makers.
This powerhouse group of women bring their collective years of experience to the table for a dialogue on finding one’s passion, music, and the importance of girls’ education everywhere. The First Lady will also be highlighting the Obama Administration’s Let Girls Learn initiative, which aims to break barriers for the 62 million girls around the world who are not in school today, more than half of whom are adolescent.
First Lady Michelle Obama’s Keynote at SXSW 2016 will be a landmark event that SXSW is proud to be hosting in its 30th year. SXSW Music brings the global music industry together and offers the perfect platform for the First Lady’s call to action to support girls’ education.
Halle and Chloe Bailey will provide the opening music. The two sisters have been performing together since their YouTube cover of “Pretty Hurts” went viral in 2013. The pair are signed to Beyoncé's management company, Parkwood Entertainment.
This event is open to Music, Film, Gold, and Platinum badges, along with Artist Wristbands on a first-come, first-served, basis. Please note: No purses, bags, or backpacks will be allowed in (cellphones are okay, sharp objects, umbrellas, liquids, signs, cameras, tablets and laptops will not be permitted). Doors will open at 8:30am. Guests should be prepared for airport-like security and should arrive as early possible.
AOL MAKERS will announce during the Keynote how they are taking action to help the First Lady raise awareness around Let Girls Learn.
Official White House photo