Mazda Brings Inspiration at Every Turn at SXSW

Written by SXSW Staff Writer | Thursday, Feb 18, 2016
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What inspires you? Is it a genre of music? A particular work of art? Maybe it’s a beautiful drive that gives you your next brilliant idea?

Whatever it is that moves you, you’ll find a greenhouse of inspiration at SXSW. For a few short weeks, Austin transforms into a hub for innovative tech, music and film. It’s where people come to inspire and be inspired.

This year, the Official Auto Partner is Mazda, and they’re bringing inspiration at every turn. Their fleet of vehicles will offer rides around the Austin area, and they’ll also host inspirational events and installations of their own.

Although they haven’t revealed everything they’ve got up their sleeve for the festival, they did just reveal a new concept car: the RX-VISION. Its sleek, muscular and sophisticated style gives us a glimpse at a possible evolution in Mazda's KODO: "Soul of Motion" design philosophy.

Want to stay in the loop with Mazda’s plans for this year’s SXSW? Get updates by following MazdaUSA on Facebook and Twitter.

Photo courtesy Mazda