News and Updates

Thursday, Feb 4, 2016

Session Preview: Hook ‘em: The Psychology of Persuasive Products

Written by Megan Collyer

“Designing a good product isn't easy, but accomplishing that alone isn't enough. Products that are true winners become customer habits,” says Austin native, Roger Dooley. Are you hooked yet? If yes, be sure to read on and then check out “Hook ‘em: The Psychology of Persuasive Products,” at SXSW Interactive...

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