SXSW 101: Value, Part 1

As the students file into class they notice something strange about the blackboard, every inch is covered with words like "networking opportunities," "talks," "product launches," "the newest technology," "industry leaders" ... and right in the center of it all, in large bold letters... "Value."

The instructor puts down the chalk and addresses the class. "Last week we talked about the wide range of topics covered by panel sessions, and it occurred to me that, while the heart the SXSW Interactive is the daytime programming, the whole experience is actually so much more. Not only do attendees get the benefit of five days of thought-provoking panels and Keynote presentations, they can find out about the latest tech trends in the Trade Show, hear readings from new books by the authors themselves, enjoy unlimited opportunities for networking with old and new friends at numerous evening events, get caught up with the very latest in web trends at the Web Awards, mix and mingle with the digital creatives that drive the future and make connections that can last a lifetime. And with all that going on in one place... well, anything can happen. What's even more amazing is that, if they register before November 14th, they can have it all for only $400, $95 off the walk up price."

The class chatters with anticipation, "I heard that for just a little more you can get a Gold Badge that gets you into film panels and screenings." "I'm getting a Platinum Badges so I can stay for the Music Festival and Conference!"

The instructor is pleased. "Yes, there are so many possibilities. Next week we'll discuss the value of SXSW Gold and Platinum Badges."