SXSW News

Friday May 15th, 2015

Redefining Consumer Experience through Meaningful Ideas

Written by Tessa Meriwether

Why exactly is McDonald’s sponsoring SXSW? That was a buzz-worthy question leading up to this year’s event. Many people were curious and even skeptical about a McDonald’s presence. In a sense, you could say the McDonald’s team needed to deliver its own “pitch” for participating in the festival of ideas...

Thursday May 14th, 2015

Audio Recap: Public Relations, Public Radio, & Music

Written by Bobby Nall

The sprawling world of public radio in the US can be a challenging entity to pitch your music to. With huge audiences (12-13 million/week!), and wildly eclectic musical tastes represented, the potential for exposure on NPR is fantastic, but according to the insiders here, you really need to tailor your...

Tuesday May 12th, 2015

Video Spotlight: JACO at the 2015 SXSW Music Conference

Written by Rory Burbeck

The film JACO, which tells the story of revolutionary bass player Jaco Pastorius, had its world premiere at SXSW Film 2015. A few days after the premiere, the filmmakers gathered for a special conference session to elaborate on the making of JACO and the immense influence Pastorius has had on...

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