Friday Feb 6th, 2015

Introducing iBeacon Technology at SXSW 2015

Written by Michael Brown

SXSW will be using iBeacon™ technology this March with the official SXSW GO® mobile app. Using Bluetooth LE technology, the app incorporates beacon zones to provide attendees with a comprehensive view of other attendees in the vicinity, inspiring more meaningful connections. The beacons will also provide useful event messages...

Friday Feb 6th, 2015

Straight from the Source: Creative Hacks from Automotive UX & Design

Written by Tessa Meriwether

Creative drive: it’s something we all share, and Mazda’s no stranger to it either. In fact, they have a term for it: obsessive engineering. We invited three top Mazda employees, representing user experience, tech and design, to share their creative processes, sources of inspiration and approaches to problem solving....

Friday Feb 6th, 2015

SXSW Music Weekly Round-Up: Of Montreal, Mannie Fresh & More Confirmed

Written by Rory Burbeck

Time is just flying by! We’re now less than six weeks away from the SXSW Music Conference and Festival, and new speakers and showcasing artists keep flowing in. This week we added 90+ artists, bringing our official total (so far) up to about 1,250, along with a handful of...

Friday Feb 6th, 2015

Will Butler Confirmed for Song Exploder Live Podcast at SXSW Music

Written by Rory Burbeck

The Song Exploder is coming to the 2015 SXSW Music Conference for a special live podcast with Arcade Fire’s Will Butler! During the show, which is produced by Hrishikesh Hirway, Will Butler will take apart his songs, piece by piece, and tell the story of how they were made....

Thursday Feb 5th, 2015

SXsports Warmup - Gameday 2025: What's In Your Living Room?

Written by Sonja Silkey

On this week’s SXsports Session Warmup, we spoke to Tennessee native Spencer Hall. Hall is the editorial director at SB Nation and founder of the renowned college football site Every Day Should Be Saturday. He has spoken previously at SXSW three times, including on last year’s...