SXSW News

Thursday, Feb 4, 2016

Session Preview: Hook ‘em: The Psychology of Persuasive Products

Written by Megan Collyer

“Designing a good product isn't easy, but accomplishing that alone isn't enough. Products that are true winners become customer habits,” says Austin native, Roger Dooley. Are you hooked yet? If yes, be sure to read on and then check out “Hook ‘em: The Psychology of Persuasive Products,” at SXSW Interactive...

Wednesday, Feb 3, 2016

SouthBites: Bourdain, Tetrick, Zimmern and Jose Andres

Written by Sarah Garcia

In its third year, the SouthBites Convergence Track brings together the food community's most inspired entrepreneurs, chefs, filmmakers, and enthusiasts to connect and explore ways in which technology can be leveraged to transform the food industry. The three-day-long track takes place from March 12-14 at the Driskill Hotel, while a...

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