SXSW News

Friday Mar 13th, 2015

Filmmakers in Focus: Bikes vs Cars, For the Record, Tab Hunter Confidential

Written by Christina Wiese

Welcome to SXSW Film Day 1!

Registration is open, sessions are popping and the theaters are waiting to be filled. Just because the festival is in full swing doesn't mean we're stopping with our Filmmakers in Focus fun. Today we look at three essential films in our Documentary Spotlight...

Friday Mar 13th, 2015

Sour Patch Kids Joins Austin Music Community with Launch of The Austin Patch

Written by Tessa Meriwether

As a brand, Sour Patch Kids have always been the little guys. Literally (and figuratively, too)! Despite our size, we've seen significant growth over the last few years, in no small part due to our amazing fan base. Sour Patch Kids has a soft-spot for other up-and-comers so we created...

Friday Mar 13th, 2015

Are You Ready to Umbel?!?! Tonight The Official Umbel SXSW Opening Party

Written by Henry Heuck

You won’t want to miss Umbelmania, Umbel’s kick-off party for SXSW Interactive 2015! With Spoon and DJ Chicken performing, signature cocktails flowing, and plenty of cool giveaways, there’s no reason not to check out Umbelmania. This free event will be hosted by Umbel in the ACL Live at The...

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