SX Bookstore: Amazing Titles and Amazing Authors

SX Bookstore sponsored by Barnes and Nobles. Photo by Debbie Finley

The SX Bookstore, sponsored by Barnes & Nobles, is the place to browse hundreds of titles written by SXSW speakers across all of our Festivals, ranging from novelists, professors, journalists, self-help gurus, and directors. We will have freshest titles stocked and ready for you to pick up.

The SX Bookstore will also host daily Book Signings by a variety of our authors. Check out the list of Book Signings to see when your favorite author is scheduled to personalize your very own copy – there’s no better keepsake to remember your time at SXSW than an autographed copy of the hottest read!

Not far from the Bookstore, registrants attending Interactive can experience a change of pace at a Book Reading. Learn more about our many books from the authors themselves and peruse the list of Book Readings to get your literary fix.

2016 Information


The SX Bookstore is open during all hours of SXSW Programming, beginning SXSWedu Monday, March 7 through to the end of SXSW Music on Sunday, March 20.
Book Signings occurs during these days from 10am-6:30pm.


The SX Bookstore is located on the Level 3 Atrium Landing. The main escalator of the Austin Convention Center leads to the Bookstore.


The SX Bookstore and Book Signings are open to all badge types.

Book Readings only occur during SXSW Interactive and welcomes Interactive, Gold, and Platinum badges.

SX Bookstore sponsored by Barnes and Nobles. Photo by Debbie Finley