SXSWfm 2014 Artist Spotlight: Hurray for the Riff Raff

Written by Stephanie Gallegos | February 10, 2014

Hurray for the Riff Raff - "Small Town Heroes" cover

Small Town Heroes, the new album from Hurray for the Riff Raff, comes out tomorrow, February 11th, and is the featured album today on SXSWfm's Americana World Headquarters.

Hurray for the Riff Raff is lead by Alynda Lee Segarra. A native New Yorker who grew up in the Bronx, Segarra left home at 17, hopping from one train to the next until finding a home in the Crescent City. “It wasn’t until I got to New Orleans that I realized playing music was even possible for me,” Segarra explains. Honing her craft through busking, the 27-year-old has self-released five albums with Hurray for the Riff Raff, the last being Look Out Mama, which earned rave reviews from NPR, The New York Times, and Paste.

Small Town Heroes is about New Orleans. Of the new album, NPR’s Katie Presley writes, “Segarra's clear-eyed, street-level portrait of her city demonstrates exactly what's most valuable and remarkable about Hurray for the Riff Raff's music: its commitment to truth-telling.”

This is the first Riff Raff record to be released on ATO Records. The label has arranged special album release parties at select indie record stores across the country. Participating shops include, Music Millennium (Portland), Grimey's New & Preloved Music (Nashville), Waterloo Records (Austin), Rough Trade Records (Brooklyn), and Euclid Records NOLA. The band will celebrate this Friday, Valentine’s Day, at One Eyed Jacks in New Orleans.

Hear songs from Hurray for the Riff Raff's new record, Small Town Heroes, on today's episode of Americana World Headquarters on SXSWfm. Stream us on your desktop here or download our app for iOS or Android here.

Small Town Heroes album cover courtesy of the artist