Footage from Grulkefest, a public memorial, benefit concert and celebration of the late SXSW Creative Director Brent Grulke. To learn more or to make a donation to the Graham Grulke Education Fund, visit http://www.sxsw.com/brent-grulke

Footage from Grulkefest, a public memorial, benefit concert and celebration of the late SXSW Creative Director Brent Grulke. To learn more or to make a donation to the Graham Grulke Education Fund, visit http://www.sxsw.com/brent-grulke

Footage from Grulkefest, a public memorial, benefit concert and celebration of the late SXSW Creative Director Brent Grulke. To learn more or to make a donation to the Graham Grulke Education Fund, visit http://www.sxsw.com/brent-grulke

Footage from Grulkefest, a public memorial, benefit concert and celebration of the late SXSW Creative Director Brent Grulke. To learn more or to make a donation to the Graham Grulke Education Fund, visit http://www.sxsw.com/brent-grulke

Footage from Grulkefest, a public memorial, benefit concert and celebration of the late SXSW Creative Director Brent Grulke. To learn more or to make a donation to the Graham Grulke Education Fund, visit http://www.sxsw.com/brent-grulke

Footage from Grulkefest, a public memorial, benefit concert and celebration of the late SXSW Creative Director Brent Grulke. To learn more or to make a donation to the Graham Grulke Education Fund, visit http://www.sxsw.com/brent-grulke

Footage from Grulkefest, a public memorial, benefit concert and celebration of the late SXSW Creative Director Brent Grulke. To learn more or to make a donation to the Graham Grulke Education Fund, visit http://www.sxsw.com/brent-grulke

In the cold and dreary winter of 2009, alone in his bedroom and hidden from the darkness of the world outside Justin Paul Vallesteros had begun working on something that would change his life forever. What began as a couple notes played in experimentation soon transformed into vibrant melodies that soon shook Vallesteros' musical foundation to the core. Guitar chords laced over pulse sating synth melodies and drum rhythms was a departure from Justin's previous work; he began to create the dreamy nostalgic pop music that is Craft Spells.

DIIV is the nom-de-plume of Z. Cole Smith, musical provocateur and front-man of an atmospheric and autumnally-charged new Brooklyn four-piece.

Recently inked to the uber-reliable Captured Tracks imprint, DIIV created instant vibrations in the blog-world with their impressionistic debut Sometime; finding it's way onto the esteemed pages of Pitchfork and Altered Zones a mere matter of weeks after the group's formation.

Bing Gordon knows how to spread magic dust: Look anywhere from Amazon to Zynga. A master of disruption, he's blessed with 20/20 vision into all things gaming and social. Go beyond the buzzwords as the former Electronic Arts executive, legendary video game pioneer, investor in online social gaming company Zynga, and partner at Kleiner Perkins Caufield & Byers sits down with Bloomberg BusinessWeek reporter Brad Stone to help us understand how both trends are changing the way people engage, behave and consume.