Social Music Strategies: Viral & the Power of Free - SXSW Music 2012

Facebook is launching a massive music integration, casting a spotlight on streaming music subscription service partners MOG, Rdio, Spotify & others. Leveraging a free model as a viral strategy and/or a trailing tool (an up-sell to a paid premium model) has proven successful for newcomers like Turntable.fm & Sirius XM, and will likely be a key strategy in subscriber acquisition through social music. In a major consumer shift away from music ownership, harkening a new culture where mainstream digital content consumption is primarily streamed from the cloud (or satellite) instead of downloaded, what recipe wins on Facebook's silver platter? What should music services & content providers do to leverage new social opportunities, and how the carrot of freemium is baked into the carrot cake of paid subscriptions?