WALL- "Magazine": SXSW 2013 Showcasing Artist

WALL is a London-based singer, songwriter and producer. Her minimal pop music is causing taste-makers to fawn over the intimacy of the tracks. After releasing the haunting 'No Secrets' on Soundcloud the team at Black Cab Sessions stepped in to get involved. They quickly signed WALL for her debut single and as the first act on their newly born label, BCS Records. They have also filmed two exclusive Black Cab videos, a proper video for ‘Magazine’, and released her debut single on 7" and digitally. Influenced by artists such as St Vincent and Patti Smith, WALL takes her lead from women with a strong sense of identity, using her unique formula of layered production as an integral part of the writing process. Favouring rudimentary recording equipment over state-of-the-art studios, she captures not only the intended notes but also encourages the ambient sound in the room. From these scratchy beginnings, WALL creates sparse soundscapes, with only muted bass lines and scattered keyboards to frame her voice. While the production creates an intriguing backdrop, it is WALL's sense of melody and turn of phrase that takes centre stage. Subtle nods to classic refrains, mingled with her own inflection, suggest a writer who draws from many different eras. The result is a sound that is both timeless yet modern. 'my favourite track of the year so far' Steve Lamacq - BBC 6Music 'Cloaked in enigmatic wooziness, the female fronted trio trade in eerie, yet soul-stirring dreamscapes' NME 'Her innocence, the purity of her voice, the maturity of her song craft, it is all remarkable, but perhaps more than any other factor it was the hypnotic nature of her quirky pop songs' THE RECOMMENDER 'Magazine; one of the most bewitching singles we’ve heard all year. A captivating vocal tangibly crawls along a sea of slight, but wholly essential, organic electronica and says so much more by holding its cards close to its chest; never revealing the full picture of what lies behind the ambiguous lyrics' GOLD FLAKE PAINT 'Producer/singer Wall does a nice line in dusty pop, the lead track on single release ‘Magazine’ reflecting in its production the lyrical theme of yearning for the spring and warmer, better times.' CMU 'APPROVED' 'WALL produces sparse soundscapes dripping with ambience, utilising heavily layered production via analogue recording techniques to capture not only her unique vocal inflections but also the natural rhythm of the world around her.' FAUX MAGAZINE