2017 SXSW Showcasing Artist Apache

Apache photo courtesy of the artist

Apache

Cara, VENEZUELA

2017 SXSW Showcasing Artist

Apache is a Venezuelan hip hop lyricist from Las Minas City, a neighborhood within the borders of Caracas. He started his career in 1999 with the Caracas hip hop crew “Cuarto Poder” which has been credited for reinventing hip hop in Venezuela. He started his solo projects in 2008 and has since released 5 albums. Apache has experimented with different styles and delivery techniques which have had no absence of lyrics describing the realities of day to day living in Venezuela. His diverse point of view has also inspired him to rap about his personal experienced with love and other social issues effecting his beloved Venezuela. His lyrical skills have been infectious worldwide and have allowed him to travel to countless Latin American countries to spread his message of hope and resilience. Apache is currently currently working on a new album and is currently working with producers from multiple continents to further diversify his sound, style and messages. As a soloist, he has had several productions, the first entitled “No Refine Mucho” released in 2008. In 2010, launches the second album called “Tweaking”. In 2012 Apache made the official release of their third album entitled “necessary” in the Latino Rap Connection Festival in June. In 2013, launches its record together with the Venezuelan artist canserbero with the title Apa & Can and has all the productions of their 4th group Power. Apache style is characterized by hip hop awareness a bit cool, as well as touches on topics of everyday life of all Venezuelans expressed in a popular dialect.

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