2018 Official Showcase Presenter
For the second year in a row, the first official showcase of the week is curated by our friends at DIY Magazine. Every year, The British Music Embassy takes over Latitude 30 for the week, playing host to some of the most exciting UK talent. With a wide spread across a variety of genres from brand new grassroots bands to more established artists, these showcases have become the go-to hub for many SXSW goers.
Date: Monday, March 12
Venue: British Music Embassy @ Latitude 30 (512 San Jacinto St)
Lineup: LIFE, Our Girl, Francobollo, Catholic Action, Boniface, Breakfast Muff
Music and Platinum badgeholders receive primary access to official music showcases. Film and Interactive badgeholders, SXSW Showcasing Artist wristbands, and Music Festival wristbands have secondary access. All admissions subject to capacity. Exceptions to be noted in schedule listings and/or at venue entrances. Artists and lineup subject to change.