2017 Official Showcase Presenter
Oliver Heldens decided to create his own label in 2015, which descended from his radio show, Heldeep Radio. On Heldeep Radio, he currently holds down one of the rotation slots on BBC1’s prestigious Residency show, with syndications in more then 50 countries worldwide and an average of 500K plays per week across Apple Music, Soundcloud, Mixcloud and YouTube. Oliver Heldens uses his label to promote the like-minded young talents he discovers. “My label aims to be a platform for them, although I will continue to put out my own tracks”. He applies the same vision and logic used to launch his label to the various live performances Heldeep and his label have done all over the world.
Date: Wednesday, March 15
Venue: Kingdom (103 E. 5th St.)
Lineup: Dante Klein, Steve James, KREAM, Throttle, Oliver Heldens
Music and Platinum badgeholders receive primary access to official music showcases. SXSW Showcasing Artist wristbands and Music Festival wristbands have secondary access. All admissions subject to capacity. Exceptions to be noted in schedule listings and/or at venue entrances. Artists and lineup subject to change.