2017 Official Showcase Presenter
Ultra Records is an American independent electronic dance music record label that was formed in 1995 by former Polygram and Virgin Records executive Patrick Moxey. Today, Ultra Records boasts a worldwide team in offices located in London, Zurich & Toronto. However, the label started out small and was always (and remains) obsessed with quality dance music before it was considered “cool” in cities and the suburbs alike. Over its 20-year reign, the label has released milestone works from a diverse array of artists across the Dance & Electronic spectrums. To date, Ultra Records has put out over 5,000 releases including singles, EPs, mix compilations and albums.
Date: Friday, March 17
Venue: The Main (610 E 6th St.)
Lineup: Netsky, Sofi Tukker, Pomo, Bearson, Trace, ELOQ, DVBBS
Music and Platinum badgeholders receive primary access to official music showcases. SXSW Showcasing Artist wristbands and Music Festival wristbands have secondary access. All admissions subject to capacity. Exceptions to be noted in schedule listings and/or at venue entrances. Artists and lineup subject to change.