SXSW 2020

Update: March 6, 2020: City of Austin Cancels SXSW March Events

Learn More Below

Updates Since the March Cancellation of SXSW 2020


SXSW offers expanded access to events for all SXSW Badges. Attendees will receive primary entry to programming associated with their badge type and enjoy secondary access to most other events throughout SXSW.

The Platinum Badge remains your best bet with primary access to all of SXSW. If you have an Interactive, Film, or Music Badge, you have primary access to the respective Conference tracks and events of your badge type, plus secondary access to other tracks and events outside your badge type, giving you the chance to experience more of what South By has to offer. Review the Badge Comparison Chart below for more information on access to events by badge type.

Badge Comparison Chart

Take the Badge Quiz to discover which badge and arrival date best fits your needs.

Programming Overview

With one unified Conference (March 13-21) spanning 22 Tracks of programming, there are more opportunities for networking, learning, and discovery than ever before. Enjoy a variety of compelling evening networking experiences that complement the many learning opportunities at the Conference.

During nine days of screenings, the Film Festival (March 13–21) celebrates raw innovation and emerging talent from both behind and in front of the camera. Discover the next wave of musical talent at the Music Festival (March 16–22) with performances from new, developing, and established artists. Running simultaneously with the Film and Music Festivals, the Comedy Festival (March 13-21) presents uniquely diverse programming of comedic performers, showcases, and events.

Beyond the Conference and Festivals, SXSW hosts many different world-class exhibitions that connect creatives across all industries. Take your discovery a step further at the SXSW Trade Show, Flatstock, SXSW Marketplace, SXSW Wellness Expo, and more. Playing host to a variety of evening networking events, SXSW also holds numerous esteemed competitions and awards ceremonies honoring some of the tech industry’s most important innovators and cutting-edge companies.

Explore Announced Programming


The Attendee Services Hub is your guide through SXSW resources to help you prepare for the adventure ahead. Once your badge has been purchased and activated, you are ready to begin exploring the suite of tools for event navigation and access. Stay tuned to SXSW News for continuous event updates and coverage.

Attendee Services Hub

Badge Comparison Chart


SXSW attendees receive primary entry to programming associated with their badge type and enjoy secondary access to most other SXSW events.

All SXSW registrants can request daily, digital SXXpress Passes (South by Express) to gain priority access to select events. The SXXpress Pass icons (XP) in the corresponding badge priority color can be found in the chart below.

For more information on badge access, SXXpress Passes, and event navigation tools, please visit the Attendee Services Hub.

Primary Access Secondary Access
Interactive Tracks, Keynotes & Featured Speakers
Interactive Mentor Sessions No Secondary Access
Interactive Opening Party No Secondary Access
Film Tracks, Keynotes & Featured Speakers
Film Mentor Sessions & Round Tables No Secondary Access
Film Festival Opening & Intermission Parties No Secondary Access
Film Festival Screenings & Events
Music Tracks, Keynotes & Featured Speakers
Music Mentor Sessions No Secondary Access
Music Festival Opening Party No Secondary Access
Music Festival Showcases & Events
Convergence Tracks, Keynotes & Featured Speakers
Comedy Festival Showcases & Events
Trade Shows & Exhibitions
Networking Meet Ups
Book Readings & Signings
Closing BBQ & Softball Tournament No Secondary Access
Hotel Priority Booking & Assistance
Access to SXSW Social Online Registrant Networking
SXSW Festival Shuttles


  • Registrants Lounge, SXSW Gaming Expo, Flatstock Poster Show, SXSW Marketplace, SXSW Wellness Expo, SXSW Community Service Awards, and SXSW Outdoor Stage at Lady Bird Lake concerts
  • SXSW Materials: Registrant Big Bag, Pocket Guide, and a subscription to SXSWorld® magazine

Each sold separately at SXSW Cart checkout.

  • Platinum, Interactive, and Film Badges: BBQ Crash Course
  • All Badges: Taco Meet Ups

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