Watch Nelson George 2016 SXSW Film Keynote

"The people who tended to stick out – have durability, have stickiness in the culture – had personas. They had points of view." – Nelson George

Watch multi-hyphenate Nelson George speak on the evolution of careers and technology, and how they converge, by reflecting on his own career and the lessons he has to share during his 2016 SXSW Film Keynote.

Changes in technology have the potential to wholly alter entire industries. The film and music industries in particular seem to be re-invented every five years as a result of technological advances. Successful career transitions in these highly dynamic industries require a knack for seeing past the fads and figuring out which technologies will really matter years after they were first introduced.

George, a long time veteran of both industries, exemplifies the importance of an open mind-set and entrepreneurial spirit. For creatives as influential as George, orienting themselves to be able to fully appreciate and understanding emerging technologies and cultural shifts has proven integral to their ability to consistently produce great works.

Watch the video above to discover George's insights into the impacts of professional, personal, and cultural transitions from Sunday, March 13, 2016. Discover more SXSW Film 2016 Keynotes and Sessions by exploring our YouTube Channel.

Photo by Amy E. Price/Getty Images for SXSW

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