“I’m so deeply passionate about anyone that has an artistic spirit. Any person that has a talent that they believe in no matter how crazy the idea is. You never know where that crazy idea might lead you.” – Lady Gaga
In an ever-changing music industry how do you get discovered? Remain true to your roots? Make a living? Hear from musicians, booking agents, songwriters and more in this curated playlist: How to Succeed in the Music Industry.
Each year the SXSW Music Festival hosts 2,000+ showcasing artists from 60+ countries. Along with showcasing artist performances, the SXSW Conference is packed with sessions from ground-breaking creative leaders from across all fields, including every part of the music industry ecosystem. This year’s Conference will be held March 13-21, 2020, with a total of 22 tracks and this year’s Music Tracks are Creating & Monetizing Music and Future of Music.
Find answers to your burning questions about how to succeed in the music industry with these selected sessions from past years — then get more from other playlists on the SXSW YouTube channel.
This autobiographical Music Keynote features Lyor Cohen — an American music industry executive currently serving as Global Head of Music at YouTube and Google, where he oversees domestic and international music partnerships as well as artist and label relations. Cohen’s work at Def Jam Recordings contributed to the rise of hip-hop from a niche genre to cultural phenomenon. Cohen gained wisdom as the Chairman and CEO of Recorded Music for Warner Music Group and Founder of 300 Entertainment. He was intimately involved in the careers of The Killers, fun., Ed Sheeran, Bruno Mars, The Black Keys, Jay-Z, Kanye West, and many more.
Shirley Manson & Lauren Mayberry
Garbage front woman Shirley Manson joins singer-songwriter Lauren Mayberry and Pitchfork editor-in-chief Puja Patel for a Keynote conversation about creativity, the music industry and the struggle to protect the female-identifying narrative in what remains a male-dominated industry. Hear from two outspoken artists who are bulldozing stereotypes and speaking up.
This keynote features music legend Nile Rodgers – multiple Grammy Award-winning composer, producer, arranger, and guitarist. A cultural icon and music innovator with more than 200 production credits to his name, Nile Rodgers transcends all styles of music across every generation. Additionally, Rodgers, as the co-founder of CHIC, pioneered a musical language that sparked the advent of hip-hop. His career-defining productions for David Bowie (Let’s Dance), Madonna (Like A Virgin), Diana Ross (diana), and Sister Sledge (We Are Family) — plus his work with artists like Duran Duran, INXS, Mick Jagger, Grace Jones, Steve Winwood, Peter Gabriel, The B-52s, Bryan Ferry and Michael Jackson — have sold more than 200 million albums and 50 million singles worldwide, while his innovative, trendsetting collaborations with Daft Punk, Christina Aguilera, Avicii, Disclosure and Sam Smith reflect the vanguard of contemporary music.
Singer, songwriter, actress, activist and everything in between, Lady Gaga transcends norms in the music industry. We’re throwing it back to 2014 with this interview showcasing her innovative and honest take on the music industry. John Norris of Fuse sits down with Lady Gaga for an intimate conversation about her journey as an artist.
Apply to Showcase
2020 SXSW Showcasing Artist applications are now open. Showcasing at SXSW provides an opportunity to meet like-minded creatives from around the world as well as growing your fanbase by performing in front of an audience of industry pros, musicians, and fans. If you’re interested in applying, but looking for a few pointers – check out these tips from the SXSW Music Festival team.
Attend SXSW 2020
Registration and housing are now open for the 2020 SXSW season. Get inspired by previous Keynotes, Featured Sessions, Showcases, Red Carpets, and Q&A’s on our YouTube Channel, and make your plans now to join us in March 2020. Booking your hotel soon using SXSW Housing & Travel will get you the best rates and locations.
Photo by Matt Winkelmeyer