Join Us for SXSW 2020: Registration & Programming Overview

Do you have 2020 vision? SXSW 2020, that is. Each March in Austin, diverse groups of creatives across interactive, film, and music industries converge at the SXSW Conference & Festivals. Journey into Austin’s own world’s fair of the future – the premier destination for global thought leaders working on new ideas to cultivate creativity and build a better future during 10 days of collaboration.

Make plans to join the world’s brightest creators in 2020 today – register for SXSW 2020 now through November 22 to save on the walk-up rate.

SXSW dedicates itself to helping creative people achieve their goals.

Founded in 1987 in Austin, Texas, SXSW is the premier destination for thousands of creatives from a vast and diverse range of industries to discover what’s next. From March 13-22, experience an event packed full of conference sessions, showcases, screenings, competitions, exhibitions, tacos (so many tacos), networking events, awards ceremonies, mentor sessions, and so much more.

Register to attend and book your hotel to begin your SX adventure and help us write the next chapter of SXSW. Learn more about SXSW programming, badge access, and hotel booking below.

Recently Announced Programming

The first wave of programming for the 2020 Conference was recently announced including our two initial Keynotes, Managing Partner at Brentwood Growth Partners and former President and COO of Nintendo of America Reggie Fils-Aimé and musician, singer, songwriter, visual artist, and actress Kim Gordon.

Across the Conference’s 22 programming tracks, newly-announced Featured Speakers include Benny Blanco, Tressie McMillan Cottom, Steve DeAngelo, Camille François, Chip and Joanna Gaines, Roxane Gay, Chris Hughes, Guy Laliberté, Yo-Yo Ma, John Maeda, Col Needham, Kwame Onwuachi, Nile Rodgers with Merck Mercuriadis, Robert Rodriguez with Cheech Marin, Amy Webb, Shoshana Zuboff, and more.

Stay tuned for more Conference and Festivals programming announcements coming this October.

Programming Overview

SXSW Conference (March 13-21)
The conference program provides an opportunity for global professionals at every level to participate, network, and advance their careers. With one unified conference that spans 22 Tracks, experience compelling Keynotes, Featured Speakers, panels, sessions, book readings, podcasts, and more session formats.

SXSW Film Festival (March 13–21)
Celebrating raw innovation and emerging talent, the Film Festival has become known for the high caliber and diversity of films presented alongside its smart, enthusiastic audiences during its nine-day event footprint. Ready to premiere your own film? Submissions are now open for feature films, shorts, episodics, and VR/AR/MR projects. Learn more about application deadline periods here.

SXSW Music Festival (March 16–22)
Featuring a variety of new, developing, and established Showcasing Artists, the Music Festival brings together 2,000+ artists across all genres. Dive into a curated mix of performances across Austin with artists and industry professionals from around the globe. Want to take the stage? Showcasing Artist applications are open through October 25.

SXSW Comedy Festival (March 13-21)
Running simultaneously with the Interactive, Film, and Music Festivals, the Comedy Festival presents uniquely diverse programming of comedic performers, showcases, and events. Catch rising stars, established greats, and surprise guests all SXSW long.

Exhibitions (March 14–21)
Beyond the festival scope, SXSW hosts many different world-class exhibitions that connect creatives across all industries. Take your discovery a step further at the SXSW Trade Show, Flatstock, SXSW Marketplace, SXSW Wellness Expo, and more. Explore all the available exhibition opportunities to position your forward-thinking company in front of thousands of creative professionals this March.

Playing host to a variety of evening networking events, SXSW also holds numerous esteemed competitions and awards ceremonies honoring some of the tech industry’s most important innovators and cutting-edge companies. Have a game-changing tech startup? Learn more about SXSW application categories.

Coming later in the season, a suite of event resources will be released to help registrants prepare for the adventure ahead including the online SXSW Schedule, official mobile app, and more event navigation tools. In the meantime, view the 2020 Timeline for a general breakdown of our daily programming schedule.

Badge Access

All attendees will receive primary entry to programming associated with their badge type, in addition to enjoying secondary access to most other SXSW events. There are four SXSW Badge types: Platinum, Interactive, Film, and Music. Badges are tied to three access types:

  • Primary: admitted first
  • Secondary: admitted second, after primary line
  • Convergence: one line where all badges have equal access

The Platinum Badge remains your best bet with primary access to all of SXSW. If you have an Interactive, Film, or Music Badge, you have primary access to the respective Conference tracks and events of your badge type, plus secondary access to other tracks and events outside your badge type, giving you the chance to experience more of what SXSW has to offer. Use the Badge Comparison Chart to find out what each badge gets access to.

Register Now

Book Your Hotel

Let SXSW Housing & Travel be your guide to finding the best hotel accommodation for you or your large group. SXSW Housing & Travel has been contracting the lowest rates in Austin during SXSW for over 25 years. Our team of housing specialists offer a personal booking experience and help cater to your individual needs.

SXSW rooms and rates are available exclusively to registered attendees. After you purchase your SXSW Badge you are ready to book your room!

Check the Hotel Availability page to see all available hotels from a wide selection of downtown Austin options. Next, reserve your hotel stay by following the instructions in your registration confirmation email to activate your account. You can also book a reservation by signing into the SXSW Cart directly and selecting “SXSW Hotels” from the dropdown menu.

Rooms during March go quickly, so be sure to book early! Review the Housing FAQ to learn more about our services.

Check Hotel Availability

Join Us for SXSW 2020

Register to join us this March! Curb your anticipation for March 2020 by taking a look back at videos from previous Keynotes, film premieres, sessions, and more on the official SXSW YouTube Channel and browse Photo Galleries.

Need help narrowing down your SXSW Badge decision? Take the Badge Quiz! Select the Conference Tracks and Festivals that most interest you, and discover which badge and arrival date best fits your needs.

Currently enrolled students may apply here to purchase a SXSW Interactive, SXSW Film, or SXSW Music Badge at the special discounted price of $395. Groups of 10 or more can also save big with Group Registration rates.

Register Now

To stay in the SX know – sign up for SXSW Event Updates and read SXSW News for announcements, deadline reminders, programming features, and beyond throughout the 2020 season.

Follow us on Twitter, Instagram, and Facebook for the latest SX coverage.

Dive into 2019 Music Tracks

Photo by Aaron Rogosin

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