Table of Contents
smart urban pioneers pivot program smart EQ fortwo performance smart mobile disco with 3D floor graphic
Storytelling at the Fail-forward slam with Paul Rodriguez
Hilton Hotel , March 9 Failure-proof your business! We’re bringing together three selected startups and experts from the industry with one common objective: learning from failure. After a two-day pivot program, the lessons learned and the biggest takeaways will be presented in public at the Fail-forward slam on March 9th at Hilton Hotel, Room 406, 5 - 6pm.
Our Host Shira Lazar, a founder herself, is one of the most popular interviewers and hosts in the social media space. Our experts: Jacquelle Amankonah (Google), named one of the "Top 100 Young Entrepreneurs in the world", Ryan Merket (Partner, Firebrand VC) and Gen Sadakane (EyeEm), a true creative leader who has won over 100 international awards. Additional special guest is the professional skateboarder and entrepreneur Paul Rodriguez, who has been named one of the 30 most influential skaters of all time.
smart EQ fortwo performance
6th Street / March 10–12th The sky’s the limit! It’s time to think beyond our two-dimensional city traffic and to find new solutions for urban mobility to ease urban life. How? Join us at the smart EQ fortwo performance on 6th Street (between San Jacinto and Trinity) on March 10th–12th, each day at 3:00 pm, and witness the rise of a new era!
smart mobile disco with Elderbrook
Trinity St / 6th Street, March 12-16
Experience music like never before! A smart EQ fortwo turned into mobile club installation – boasting big sound, state-of-the-art lighting, and a performing booth suspended in the air over our imagination of a futuristic city! Kicking off the SXSW music track on March 12, 4:30 - 6:30pm on Trinity St / 6th Street with our special guest Elderbrook!
After the SXSW kick off, Texas' most well-rounded and high profiled DJs will take over the smart mobile disco for the next four days: DJ Mel (March 13), CAPYAC (March 14), Walker Lukens (March 15), Boom Baptist (March 16).
Share your vision of a desirable future
Across Austin, March 9-12
What’s your take on the future? smart and Red Bull futur/io Academy invite creative minds from around the world to the first global ideas competition on desirable futures. The Wildcard by smart offers you a last chance to earn your place at the Red Bull futur/io Academy! Share your personal vision for a desirable future. Apply on the Red Bull futur/io page. If you’re around during SXSW festival, you can also create a short video with the help of our promotion teams. This is where you can catch them:
smart Pedicabs on the streets of Austin on March 9th to 10th
Fail-forward slam at Hilton Hotel, 500 E 4th St, Room 406 on March 9th from 5 – 6pm.
smart forgigs
Music Outdoor Stage / March 14th - 16th
Come along and dance at this year’s SXSW Outdoor Stage! If you like your music loud, then our mobile sound system, smart forgigs, is the right place for you. This collaboration between smart and audio specialist JBL boasts 13 loudspeakers with enough power to turn any outside space into a proper dance floor -- which is bound to happen between the amazing concerts on the largest festival stage. Don’t miss out every day 4-10pm!
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