December 9, 2025
SXSW is proud to announce our second Keynote speaker Aza Raskin, and chef José Andrés as the 2026 Hall of Fame Inductee. Other newly announced sessions include content creators Rhett & Link and AI expert Li Fan. All of the new additions can be found on the updated schedule.
December 2, 2025
Big news! Announcing our first Keynote speaker for SXSW 2026, Jennifer B. Wallace. She joins over 400 exciting sessions across all twelve tracks. Check out all the new additions, including Crossover Day Sessions where SXSW attendees can SXSW EDU programming on the schedule.
October 1, 2025
The All-American Rejects, President and CEO of PBS Paula Kerger, Futurist Amy Webb, AI expert Timnit Gebru, and twenty more voices on the cutting edge of Innovation, Film & TV, and Music join our SXSW 2026 main stage. Visit the schedule for the latest speaker announcements and start planning your SXSW 2026 experience now.
We wanted to give you a sense of the first round of sessions for the SXSW Conferences. Spanning all 12 Tracks, these 50+ sessions have something for everyone. You can browse the full slate of speakers and sessions announced at the schedule, but here’s a look at the featured sessions from this initial drop. Read more about all 50+ sessions announced here.
Brand & Marketing
How CMOs are Rewriting the Rules of Connection
Why Saying Yes to the Unthinkable Works
Creator Economy
A Conversation with Jack Conte
Social Media Masterclass 2026 with Ex-YouTube & Instagram Insider
Sports & Gaming
SuperJoost’s State of Play 2026
Startups
The Latticework of Mental Models For a Great Life!
Tech & AI
5 Non-Obvious Secrets of Human Connection (For Love & Profit)
5 Traits of Successful AI Projects: From Pilot to Real ROI
Amy Webb Launches 2026 Emerging Tech Trend Report
Breaking Through Barriers to Innovation: Lessons from Space and Earth
How to Design a Company That AI Can’t Outpace
Reclaiming our Humanity in the Age of AI
The Innovation Engine You’ve Never Heard of: Your Neighbor
The Science of Scaling: Using Data to Decide When—and How Fast—to Scale Revenue
Workplace
Actionable Ikigai: Career Planning in the age of AI
Film & TV
Trusted, Valued, Essential: Why PBS is Here to Stay, With or Without Federal Funding
Music
A Conversation with The All-American Rejects
Make Your Own Wave: Russ & Andreea Gleeson on Independence
SXSW 2026 Keynote & Featured Program is sponsored by Rivian
Rivian is an American automotive manufacturer that develops and builds category-defining electric vehicles and accessories. These innovative and technologically advanced products all share a common goal: preserving the natural world for generations to come.
