Marketing at SXSW

From startup founders, to established CEOs and investors, to artists and celebrities, SXSW is a vibrant community of creative professionals. With compelling content or activations and a wide range of influential industry leaders, you’re guaranteed to target and engage with your ideal clients and customers.

Market at SXSW

Halo Paramount+ at Fairmont – SXSW 2024 – Photo by David Brendan Hall

Marketing Opportunities


Your Brand. Your Message. On One of the World’s Largest Stages, SXSW.

Over half a million attendees descend upon Austin, Texas every spring to experience our world-renowned conference and festivals. Our team spends the entire year painstakingly curating every element of the event ensuring each year is unique and unforgettable.

A multitude of Sponsorships, Exhibitions, Digital Advertising, and Custom Opportunities offer the perfect marketing solution to help your business achieve its goals.


SXSW Expo »
The convergence of all industries on the cutting-edge of technology, design, social good, health + wellness, and more. Hundreds of exhibitors from across the globe meet under one roof to ignite passions, collaborate and share groundbreaking discoveries.

Flatstock »
Flatstock is an art exhibition of the world’s most influential and exceptional gig poster artists, featuring handmade, limited-edition posters and merchandise from artists around the globe.

XR Experience »
Journey into fantastical virtual worlds and experience a wide array of XR, AR, and beyond. The XR Experience showcases the world’s top XR filmmakers and their most recent projects.

Custom Opportunities

From official parties to lounges and award shows, SXSW offers a variety of customizable marketing assets that fit your brand’s needs and objectives. Contact a SXSW representative to develop a marketing plan that gets results and meets your business goals.
The following are just a few of the many marketing possibilities at SXSW:

  • Brand highly visible items like lanyards, registrant big bags, and door hangers.
  • Host festival parties, conference lounges, meetups, receptions, and official events.
  • Host or participate in one of SXSW’s curated music showcases.

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Advertising Opportunities

Reach more people, build brand awareness and increase social engagement with SXSW advertising opportunities. Transform event staples like pedicabs, coffee jackets, credential lanyards, and more into promotional must-haves!

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Registration Opens August 6

Experience unparalleled discovery at SXSW 2025 from March 7-15 in Austin, TX. Secure your SXSW Badge and hotel starting on August 6, 2024.

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Interested in Marketing at SXSW?

Contact a SXSW representative for more information on assets and custom opportunities that fit your brands marketing goals.

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