Marketing at SXSW

From startup founders, to artists and celebrities, to CEOs and investors - SXSW is a vibrant community of creative professionals and thought leaders. Through compelling content and activations within our Innovation, Film & TV, and Music conferences and festivals, you’re guaranteed to engage with your ideal clients and customers in impactful ways, leaving lasting impressions far beyond March.

Market at SXSW

FX (Alien Earth / Hulu+) – SXSW 2025 – Photo by

Marketing Opportunities

Your Brand. Your Message. On One of the World’s Largest Stages, SXSW.

Over half a million attendees descend upon Austin, Texas every spring to experience our world-renowned conference and festivals. Our team spends the entire year painstakingly curating every element of the event ensuring each year is unique and unforgettable.

A multitude of Premium Sponsorships, Exhibitions, Activations, Custom Events, & Partner Programming, Networking & Social Events, Next Generation, Hotel Marketing & Media, Physical Media & Mobile Branding, and Digital Marketing offer the perfect marketing solution to help your business achieve its goals.

Premium Sponsorships

Align your brand with SXSW at the highest level for the greatest impact and visibility leading up to, throughout, and following SXSW. With premium sponsorship packages, you can showcase your brand to the audiences of our Innovation, Film & TV, and Music conferences and festivals. These opportunities include a wide array of physical and digital assets, guaranteeing maximum exposure across a specific category of the festival or throughout SXSW as a whole.

Rolling Stone Future of Music – SXSW 2025 – Photo by Caleb Pickens

Exhibitions

SXSW Expos »
Join us at our SXSW Expos, where innovation meets opportunity! Explore the latest emerging tech, discover groundbreaking tools, and engage with expert exhibitors - all to help to drive your business forward.

Flatstock »
Flatstock is an art exhibition of the world’s most influential and exceptional gig poster artists, featuring handmade, limited-edition posters and merchandise from artists around the globe.

XR Experience »
Journey into fantastical virtual worlds and experience a wide array of XR, AR, and beyond. The SXSW XR Experience showcases the world’s top XR filmmakers and their most recent projects.

Become an Exhibitor »

SXSW 2025 Expo – Photo by Aaron Rogosin

Activations, Custom Events, and Partner Programming

Put your brand in the driver’s seat. From high-impact installations and immersive experiences to lounges, pop-ups, panel discussions and speaker sessions, opportunities in this category let you meet SXSW attendees where they are - right in the middle of the action. With strategic placement and endless creative potential, you can craft meaningful moments that drive engagement, amplify your message, and move business forward.

Tennessee House – SXSW 2025 – Photo by Lauren Lindley

Networking & Social Events

SXSW is a birthplace of ideas, where meaningful conversations take center stage. Through carefully curated parties, lounges, coffee breaks, happy hours, and meals, brands can center themselves at the heart of these conversations - within the conferences and festivals of their choice - creating memorable moments and gathering spaces for thought leaders from around the world to connect.

Film & TV Opening Party – SXSW 2025 – Photo by David Brendan Hall

Next Generation

Keep an eye toward the future by investing in the next generation of artists and innovators. SXSW champions fresh talent and bold ideas, and your brand could play a key role in helping us recognize and reward such efforts. Through mentorship programs, awards, and competitions, we provide emerging voices with the tools and platforms they need to thrive, while giving your brand the chance to align with the changemakers of tomorrow.

Innovation Awards – SXSW 2025 – Photo by Darah Hubbard

Hotel Marketing & Media

SXSW partners with select downtown hotels to provide housing for festival attendees as well as spaces for networking events, conference programming, and late-night parties. Brand integration in SXSW hotels offers a wide spectrum of opportunities to connect with attendees where they stay, gather, and unwind - beyond normal conference hours. These placements can scale from targeted, high-touch moments such as a custom in-room drop that puts your brand directly in attendees’ hands to large-scale executions like exterior building wraps that deliver hundreds of thousands of impressions.

MAX at SXSW 2025 – Photo by Lauren Lindley

Physical Media & Mobile Branding

SXSW offers high-impact Physical Media and Mobile Branding opportunities that put your brand directly in the hands and in the path of attendees. Whether it’s branded gear worn by volunteers, printed materials used throughout the event, or attention-grabbing vehicles moving throughout downtown Austin, these opportunities provide a powerful way to stay visible, memorable, and connected from morning sessions to late-night shows.

Prime Video at SXSW 2025 – Photo by Jordan Hefler

Digital Marketing

Technology is woven into every moment of the SXSW experience, and with it comes a dynamic range of digital branding opportunities. From our social media channels and official app to post-event content and email campaigns, SXSW’s digital marketing packages include many powerful ways to help you reach audiences before, during, and after the event.