Press Center

Welcome to the SXSW Press Center. Please browse the full menu below including downloadable press images, press releases, event statistics, press accreditation information, and our photo and video policy.


Mena Massoud - SXSW 2019. Photo by Nicola Gell/Getty Images for SXSW.

Mena Massoud - SXSW 2019. Photo by Nicola Gell/Getty Images for SXSW.

About SXSW

 

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

2021 Event Information

SXSW is launching SXSW Online as part of our 2021 offerings. The digital experience will feature conference keynotes and sessions, screenings, showcases, networking, and exhibitions. The dates for SXSW EDU Online are March 9 – March 11, 2021 and SXSW Online will take place March 16 – March 20, 2021.

“The challenge of building a new future is one that we’re excited to tackle. This has been such a year of change and we, like the entire world, are reshaping our perspective on how we connect. We’re pleased to be working on SXSW Online as part of our program for 2021, and regardless of platform, we will continue to bring together the brightest minds from creative industries worldwide.” – Roland Swenson, CEO and Co-Founder

Entries for the 2021 digital experience will open on Tuesday, October 6 with PanelPicker proposals for SXSW and SXSW EDU, as well as Film Festival submissions. In lieu of the standard showcase application process, the Music Festival will be curated by programming staff with priority given to showcase presenters and artists who were scheduled for the 2020 event.

SXSW is working with the City of Austin and public health authorities on plans for a physical event in 2021. We will provide updates as more information becomes available.

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