SXSW History

In 1986, Ronald Reagan was president. Email was called electronic mail and was used primarily by universities and the military. The Berlin Wall was standing. The Euro did not exist. Many phones used dials to enter numbers. An Apple Macintosh computer with 128 kilobytes of RAM sold for $5,500 (in 2015 dollars). 40 million music CDs were made and sold worldwide.

That same year, a small group of people in Austin, Texas began a series of long discussions about the future of entertainment and media. The meetings were in the offices of The Austin Chronicle, and participants were sworn to secrecy. A fundamental opinion shared by the group was that the local creative and music communities were as talented as anywhere else on the planet, but were severely limited by a lack of exposure outside of Austin.

Music was the uniting factor, but the group had a catholic taste for art and ideas. Inclusiveness and reaching for new things were core values. The solution being discussed was an event that would bring the outside world to Austin for a close-up view.

As the key ideas were formed, recognition grew that Austin was not the only city where this was an issue. For a local event to bring the world to Austin, it needed to have value everywhere. A name was sought that was not restrictive in its concept.

Finally, in October of 1986, the announcement of the first South By Southwest was made. The SXSW group expected initial resistance from the locals, but it was quite the opposite. Almost everyone wanted to be involved. Resistance would come later.

The first event, held in March of 1987, saw an expected 150 registrants swell to 700 on the opening day. As hoped for, Austin’s charm won over the visitors, and SXSW took on a life of its own.

Growth was steady for the first seven years. For SXSW ’94, often remembered for the Johnny Cash keynote/performance, two new events - Interactive and Film - were introduced. It would mark a fundamental shift in how the world viewed SXSW. Still early in the paradigm shift created by the internet, the film and digital communities found a home in SXSW.

The event has changed in many surprising and meaningful ways since 1987, but at its core, SXSW remains a tool for creative people to develop their careers by bringing together people from around the globe to meet, learn and share ideas. (And maybe have a few once-in-a-lifetime experiences.)

- Roland Swenson, SXSW Managing Director

30 Years of SXSW

Jump to a year for photos, artists, speakers and more

1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996
1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006
2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016

SXSW 1987

“All in all, an impressive beginning for SXSW and a sturdy groundwork on which to build a balanced conference tradition - level-headed, sober discussion countered with six or seven hours worth of the real live thing.”

-The Austin Chronicle

Photos (click to enlarge)

Brochure from the first SXSW Music Festival SXSW 1987 Logo SXSW 1987 Announcement Letter SXSW 1987 Workshop Schedule 1987 SXSW Music Festival Schedule Huey Meaux and Doug Sahm. Photo by Martha Grenon.


177 Showcasing Artists
15 Panels, Workshops & Sessions
15 Venues & Stages

Keynote Speaker: Huey Meaux

Notable Speakers: Jody Denberg (founding program director of KGSR), Jim Dickinson (legendary producer and musician), Kevin Wommack (future manager of Los Lonely Boys and others), Joe Nick Patoski (renowned author and band manager), Kim Buie (longtime A&R exec, at that time with Island Records), Mark Josephson (co-founder of the New Music Seminar), Ernie Gammage (then-president of the Texas Music Association), Jeff Whittington (early-days music editor of The Austin Chronicle)

Notable Showcasing Artists: Reverend Horton Heat (Dallas TX), King's X (Houston TX), Little Joe y la Familia (Temple TX), Hickoids (Austin TX), Bad Mutha Goose (Austin TX), Hal Michael Ketchum (Austin TX), Butch Hancock & Jimmie Gilmore (Austin TX), Dash Rip Rock (New Orleans LA), Lonesome Strangers (Los Angeles CA), Walter Hyatt (Austin TX), LeRoi Brothers (Austin TX), Lou Ann Barton (Austin TX), Angela Strehli (Austin TX), Eliza Gilkyson Band (Austin TX), Killer Bees (Austin TX), Darden Smith Band (Austin TX), David Halley Band (Austin TX)

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SXSW 1988

"There's a young, fresh, cheeky glow of self-assurance emanating from the Texas music capital in the aftermath of this year's music and media conference... Thanks to Austin and South By Southwest, the entire region is off and running behind the force of its new-found respect from the industry.”

-Dallas Observer

Photos (click to enlarge)

True Believers at the 1988 Austin Music Awards. Photo by Theresa DiMenno. Bob Guccione Jr. at SXSW 1988. Photo by Martha Grenon. SXSW 1988 Schedule of Events SXSW 1988 Brochure


415 Showcasing Artists
32 Panels, Workshops & Sessions
27 Venues & Stages

Keynote Speaker: Bob Guccione Jr. (publisher of SPIN magazine)

Notable Speakers: Frank Riley (Venture Booking), Terry Lickona (Austin City Limits), Mark Williams (Virgin Records), Dave Margulies (CMJ), Jefferson Holt (R.E.M. manager), Pete Anderson (Dwight Yoakam producer), Cary Baker (IRS Records publicist), Joe McEwen (CBS Records), Joel Webber (Island Records)

Notable Showcasing Artists: Kelly Willis (Washington DC), American Music Club (San Francisco CA), Billy Ray Cyrus (Nashville TN), Poi Dog Pondering (Austin TX), Material Issue (Chicago IL), Jayhawks (Minneapolis MN), Ten Hands (Dallas TX), Dangerous Toys (Austin TX), Robert Earl Keen (Austin TX), Barnburners (Austin TX), Picket Line Coyotes (Shreveport LA), Scott Garber (Tucson AZ), Child Bearing Hips (Austin TX)

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SXSW 1989

"They gave a big party in Austin over the weekend - a musical free-for-all schmooze session better known as the third annual South by Southwest regional Music and Media Conference - and darn near everybody came.”

-Houston Post

Photos (click to enlarge)

Miles Zuniga, Bill David, Mojo Nixon & Ricky Gelb at SXSW 1989. Photo by Martha Grenon. Robert Christgau at SXSW 1989. SXSW 1989 Directory. Design by Nels Jacobson.


349 Showcasing Artists
39 Panels, Workshops & Sessions
26 Venues & Stages

Keynote Speaker: Robert Christgau (longtime Village Voice rock critic) (Invocation: Mojo Nixon)

Notable Speakers: Larry Hamby (CBS Nashville), Jay Boberg (IRS Records), Guy Clark (Texas songwriting legend), Ken Irwin (Rounder Records founder), Elliott Mazer (Neil Young producer), Rosemary Carroll (Kurt Cobain & Courtney Love attorney), John Kunz (Waterloo Records owner), Mark Proct (Fabulous Thunderbirds manager), Bill Wyman (Chicago Reader journalist), Wolfgang Doebeling (Berlin Independence Days), Geoff Travis (Rough Trade Records)

Notable Showcasing Artists: Doug Sahm (San Antonio TX), Alex Chilton (Memphis TN), Alejandro Escovedo (Austin TX), Gin Blossoms (Scottsdale AZ), Toni Price (Nashville TN), Giant Sand (Tucson AZ), Sara Hickman (Dallas TX), Walter Hyatt & Champ Hood (Austin TX), Ray Wylie Hubbard (Austin TX), Marcia Ball Band (Austin TX), Lucinda Williams (Los Angeles CA), Miles Zuniga (Austin TX), Rhett Miller (Dallas TX), Mojo Nixon & Skid Roper (San Diego CA), Timbuk 3 (Austin TX), Tracy Santa (Berlin WEST GERMANY), Justice Hahn (Berlin WEST GERMANY)

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SXSW 1990

"Despite the regional name, South by Southwest has become a national attraction."


Photos (click to enlarge)

Kinky Friedman at SXSW 1990. Photo by Martha Grenon. Mano Negro at SXSW 1990. Photo by Martha Grenon.


424 Showcasing Artists
66 Panels, Workshops & Sessions
23 Venues & Stages

Keynote Speaker: Kinky Friedman (songwriter, novelist and future gubernatorial candidate) (Invocation: Exene Cervenka)

Notable Speakers: Tony Brown (MCA Records), Robert Palmer (The New York Times), Jonathan Poneman (Sub Pop Records), Jack Emerson (Jason & the Scorchers manager), Buck Williams (FBI Booking), Nigel Grainge (Ensign Records), Radney Foster & Bill Lloyd (hit country songwriters), Paige Levy (Warner Bros. Nashville), Clifford Antone (Antone’s), Robbie Robb (Tribe After Tribe), Carol Schutzbank (B-Side magazine), Bob Johnston (producer)

Notable Showcasing Artists: Joe “King” Carrasco (Austin TX), Vic Chesnutt (Athens GA), Del-Lords (New York NY), Big Head Todd & the Monsters (Denver CO), Let’s Active (Winston Salem NC), Trip Shakespeare (Minneapolis MN), Jon Ims (Denver CO), Blake Babies (Boston MA), Ultramagnetic MC's (New York NY), Def IV (Houston TX), Ed Hall (Austin TX), The Grey Ghost (Austin TX), Townes Van Zandt (Nashville TN), Mano Negra (Paris FRANCE)

Milestones & Highlights: first hip-hop showcases at SXSW

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SXSW 1991

"All-in-all-wise, SXSW truly shows much promise, and it'll probably only get better as the years roll on.”

-Alternative Press

Photos (click to enlarge)

Rosanne Cash at SXSW 1991. Photo by Martha Grenon. Jimmie Vaughan & Joe Ely at SXSW 1991. Photo by Martha Grenon. SXSW 1991 Program. Design by Nels Jacobson.


512 Showcasing Artists
84 Panels, Sessions & Workshops
27 Stages & Venues

Keynote Speaker: Rosanne Cash (chart-topping country artist)

Notable Speakers: Mike Greene (NARAS), David Bither (Elektra Records), David Fricke (Rolling Stone), Bill Bentley (Warner Bros. Records), Rufus Thomas (pioneering Memphis artist), Moira McCormick (Billboard), Barry Poss (Sugar Hill Records), Dennis Constantine (KBCO-Boulder), Mirko Whitfield (Deutsche Schallplatten), Shannon Vale (Benson/Vale Management), Hugo Burnham (Imago Records), Sims Ellison (metal band Pariah)

Notable Showcasing Artists: Dixie Chicks (Dallas TX), Bob Mould (Brooklyn NY), David Ball (Nashville TN), Spanic Boys (Milwaukee WI), Uncle Tupelo (Belleville IL), Drivin' N' Cryin' (Atlanta GA), Barenaked Ladies (Toronto CANADA), Pariah (Austin TX), Kolumbus Kris (Estonia USSR), Texas Tornados (San Antonio TX), Shoulders (Austin TX), Guy Clark (Monahans TX), Two Nice Girls (Austin TX), Bela Fleck & the Flecktones (Nashville TN), Southern Culture on the Skids (Chapel Hill NC)

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SXSW 1992

“...the unconventional convention of choice... integrity and originality won out over commercialism and formula. SXSW draws bigger names, a broader scope of talent and more influential industry types every year, but it still maintains an unpretentious atmosphere.”


Photos (click to enlarge)

Michelle Shocked at SXSW 1992. Photo by Martha Grenon. The Grey Ghost at SXSW 1992. Photo by Martha Grenon. Little Village at SXSW 1992. Photo by Martha Grenon. SXSW 1992 Poster. Design by Nels Jacobson.


400 Showcasing Artists
82 Panels, Sessions & Workshops
24 Venues & Stages

Keynote Speaker: Michelle Shocked (filling in for Willie Nelson)

Notable Speakers: Henry Root (attorney), Casey Monahan (Texas Music Office), Gary Stewart (Rhino Records), Charles Shaar Murray (English journalist), Bernie Leadon (Eagles), Greg Ginn (SST Records), Ken Levitan (Vector Management), Rick Gershon (A&M Records), Gary Smith (Pollstar), Gibby Haynes (Butthole Surfers), Richard Linklater (filmmaker)

Notable Showcasing Artists: Willie Nelson (Austin TX), T Bone Burnett (Fort Worth TX), Helmet (New York NY), L7 (Los Angeles CA), Limpopo (Moscow RUSSIA), Bruce Robison (Austin TX), Little Village (Los Angeles CA), Delaney Bramlett (Los Angeles CA), Shadowy Men On A Shadowy Planet (Toronto CANADA), Paw (Lawrence KS), The Beat Farmers (San Diego CA), Cracker (Redlands CA) Dave Alvin (Los Angeles CA), The Toadies (Dallas TX)

Milestones & Highlights: First outdoor stage performances at SXSW Music

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SXSW 1993

“In Austin, business and pleasure huddle a little closer together.”

-New York Times

Photos (click to enlarge)

Governor Ann Richards and the SXSW Directors at SXSW 1993. Photo by Martha Grenon. Roky Erickson at SXSW 1993. SXSW 1993 Poster SXSW 1993 Brochure


468 Showcasing Artists
81 Panels, Workshops & Sessions
25 Venues & Stages

Keynote Speaker: Ann Richards (Governor of Texas, 1991-1995)

Notable Speakers: Tony Brown (MCA Records), Joe Boyd (Hannibal/Ryko), Frank Riley (Monterey Peninsula Artists), Lisa Shively (The Press Network), Keith Moerer (Request magazine), Exene Cervenka (X), Jon Kertzer (Microsoft), Ruben Ramos (Tejano musician), Elliot Cahn (manager), Faith Henschel (Elektra Records), Donald Passman (attorney), Stephen Bruton (producer)

Notable Showcasing Artists: Lisa Loeb (New York NY), Meat Puppets (Phoenix AZ), Everclear (Portland OR), Toadies (Dallas TX), Roky Erickson (Austin TX), Robyn Hitchcock (Los Angeles CA), Blue Rodeo (Toronto CANADA), Freedy Johnston (Lawrence KS), R.L. Burnside (Oxford MS), Grant Lee Buffalo (Los Angeles CA), Chris Whitley (New York NY), Pete Droge (Seattle WA), Love Battery (Seattle WA), Kevin Welch (Nashville TN), Cindy Bullens (Chicago IL), Cherubs (Austin TX)

Milestones & Highlights: First year of conference programming in the Austin Convention Center

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SXSW 1994

“...Austin’s SXSW is a teeming open-air bazaar for music talent... A bellwether event, an indicator of trends that will ripple through the record racks in the months ahead.”

-Philadelphia Inquirer

Photos (click to enlarge)

Johnny Cash at SXSW 1994. Photo by Theresa DiMenno. Beck at SXSW 1994 Sir Douglas Quintet at SXSW 1994. Photo by Martha Grenon. Flaco Jimenez at SXSW 1994. Photo by Theresa DiMenno. SXSW 1994 Poster Richard Linklater at he SXSW Film & Media Conference 1994. Photo by Michael Crawford.


482 Showcasing Artists
67 Panels, Workshops & Sessions
30 Venues & Stages

Keynote Speaker: Johnny Cash (watch the video on our YouTube channel)

Notable Speakers: Teresa Ensenat (A&M Records), Jackson Haring (manager), Bushwick Bill (Geto Boys), Jello Biafra (Alternative Tentacles), Tom Zutaut (Geffen Records), Steve Berlin (Los Lobos/producer), Liz Garo (Restless Records), Kid Leo (Columbia Records), Ben Vaughn (musician/producer), Erik Flannigan (ICE Newsletter), Bill Narum (graphic artist), Wiley Wiggins (actor), Marilyn Manson (musician)

Notable Showcasing Artists: Rodney Crowell (Nashville TN), The Mavericks (Nashville TN), Flaco Jimenez (Austin TX), Johnny Cash (Nashville TN), Beck (Los Angeles CA), Veruca Salt (Chicago IL), Mojo Nixon & the Toadliquors with Jello Biafra (San Diego CA), Charlie Sexton (Austin TX), Carolyn Wonderland & the Imperial Monkeys (Houston TX), Sir Douglas Quintet (Austin TX), Hanson (Tulsa OK), Ben Harper (Claremont CA), Toad the Wet Sprocket (Santa Barbara CA)

Film & Interactive

And so it begins: Modeled after SXSW Music, Louis Black, Nick Barbaro and Nancy Shafer constructed the first film event in under 3 months. The inaugural offering features eight panel sessions with 36 total speakers and two world premieres and is called the SXSW Film and Media Conference (SFMC)

Keynote: Richard Garriott (co-founder of Austin company Origin Systems)

Notable Speakers: Jim Butler (Texas Governor’s Office of MF&TV), Dallas Snell (ORIGIN), George Cummings (AVCA), Gary Gattis (Human Code), Debby Kalk (Cortex Communications Inc), Pam Knight (ISIS Multi-Media)

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SXSW 1995

“A Texas conference with an agenda you can dance to...”

-New York Times

Photos (click to enlarge)

Bob Mould at SXSW 1995. Photo by Martha Grenon. Willie Nelson signs an autograph at SXSW Music 1995. Photo by Martha Grenon. SXSW 1995 Poster SXSW 1995 Brochure


467 Showcasing Artists
68 Panels, Workshops & Sessions
35 Venues & Stages

Keynote Speaker: Bob Mould (leader of iconic ’80s trio Husker Du)

Notable Speakers: Ian Copeland (Frontier Booking), Susan Silver (manager), Al Kooper (musician), Bill Holdship (BAM Magazine), Brett Gurewitz (Epitaph Records), Rob Bleetstein (Gavin Report), Matthew Sweet (musician), Frank Callari (manager), Michael Gallelli (Private Music), Michael Morales (musician), Peter Jenner (manager)

Notable Showcasing Artists: Cake (Oakland CA), Guided By Voices (Dayton OH), Billy Joe Shaver (Nashville TN), Blues Traveler (New York NY), Yo La Tengo (Hoboken NJ), Ian McLagan & Monkeyjump (Austin TX), Irma Thomas (New Orleans LA), Rebirth Brass Band (New Orleans LA), Soul Asylum (Minneapolis MN), Wilco (Chicago IL), The Presidents of the United States of America (Seattle WA), Ani DiFranco (New York NY), Squirrel Nut Zippers (Chapel Hill NC), Victoria Williams (Los Angeles CA), Little Milton (Chicago IL), Sixteen Deluxe (Austin TX), Todd Snider (Memphis TN)


They can’t contain us: The SXSW Film and Media Conference splits into two separate events, "SXSW Film" and "SXSW Multimedia." SXSW Multimedia will become SXSW Interactive in 1997. World premiere films included The Return Of The Texas Chainsaw Massacre, A More Perfect Union, The Man With The Perfect Swing and The Underneath, while conference programming was highlighting by speakers Robert Rodriguez and Richard Linklater.


Its first year as its own event, SXSW Interactive's (then called SXSW Multimedia) daytime activities move from the Hyatt to the newly-built Austin Convention Center. The bandana-wearing, über-geek Willie Nelson sings the praises of Microsoft during the closing party at the Austin Music Hall.

Keynotes: Todd Rundgren (musician), Richard Garriott (video game developer, astronaut & entrepreneur)

Notable Speakers: Melinda Price (Monsterbit Media), Debbie Richards (ANIMATRIX Computer Arts), Mark Rolston (Virtual Studio), Joseph C. Aragona (Austin Ventures), Nicholas Butterworth (SonicNet), Dave Evans (Digital Voodoo), Joel Greenberg (Multimedia Developer)

Notable Sessions: Notable Sessions: 3D World; The Internet and Online Music

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SXSW 1996

"For the first time, the Internet was a major presence at the festival, promising to bridge geographical and temporal distances with easy, instant access to information, music and concert broadcasts from around the world. The company booths in the convention hall featured computers hooked up to the World Wide Web, and on-line services like Prodigy and Sonicnet had more music reporters and editors at the convention than most print magazines."

-New York Times

Photos (click to enlarge)

Fugees at SXSW 1996. Photo by Martha Grenon. Krist Novoselic at SXSW 1996. Photo by Martha Grenon. SXSW 1996 Poster SXSW 1996 Brochure


664 Showcasing Artists
60 Panels, Workshops & Sessions
41 Venues & Stages

Keynote Speaker: Krist Novoselic (former Nirvana bassist)

Notable Speakers: Allen Toussaint (musician/producer), Anthony DeCurtis (VH1), Arthur Brown (musician), Brendan O’Brien (producer), Vic Chesnutt (musician), Paul Williams (Crawdaddy), Greg Sowders (Sweet Relief), Craig Stewart (Trance Syndicate), Chris Willman (Entertainment Weekly), Grant Alden (No Depression), Eddie Gomez (Bug Music), Kim Fowley (producer)

Notable Showcasing Artists: Iggy Pop (Ann Arbor MI), Fugees (East Orange NJ), George Clinton & the P-Funk All Stars featuring Parliament & Funkadelic, Fastball (Austin TX), Joan Osborne (New York NY), Golden Smog (Minneapolis MN), Whiskeytown (Ryan Adams) (Raleigh NC), Old 97's (Dallas TX), Spoon (Austin TX), Liz Phair (Chicago IL), Blink-182 (San Diego CA), Ron Sexsmith (Toronto CANADA), Wayne Kramer (Los Angeles CA), Ben Folds Five (Chapel Hill NC), Plimsouls (Los Angeles CA), The Gourds (Austin TX)

Milestones & Highlights: first annual Japan Nite showcase


Sterling’s gold: In Dante Harper’s Delicate Art of the Rifle, Bruce Sterling plays a "Non-Linear Weatherman" who tries to impart the complex, unpredictable and chaotic nature of weather, while John Sayles treats SXSW Film to a sneak preview/world premiere of Lone Star.


Small round discs that are easily transferred from one computer to another are clearly the wave of the future! Sample panel titles for the 1996 event include “So You Want to Make a CD-Rom,” “Enhanced CD and CD-Plus” and “CD-Plus from A-Z.”

Keynotes: Hal Josephson (MediaSense), Bruce Sterling (author)

Notable Speakers: Jim Hightower (Hightower & Associates), Bill Narum (Go-Go Studios), Tim Nye (Sunshine Interactive Network), Josh Pearson (Emergency Broadcast Network), Paul Pugh (Texas Monthly), Andrew Rasiej (Macintosh New York Music Festival), George Sanger (Team Fat)

Notable Sessions: 3D Shoot Out; Marketing to the Interactive Channel; Gaming and Gaming Development

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SXSW 1997

“...the domestic pop and rock music industry’s most important annual event."

-New York Times

Photos (click to enlarge)

Carl Perkins at SXSW 1997. Photo by Theresa DiMenno. Tony Bennett at SXSW 1997. Photo by Theresa DiMenno. SXSW 1997 Poster Robert Rodriguez, Quentin Tarantino & Richard Linklater at SXSW Film 1997. Photo by Shelley Rutledge. Jonathan Demme at SXSW Film 1997. Photo by Shelley Rutledge. Kevin Smith, Mike Judge & Steven Soderbergh at SXSW Film 1997. Photo by Shelley Rutledge.


788 Showcasing Artists
61 Panels, Workshops & Sessions
40 Venues & Stages

Keynote Speaker: Carl Perkins (preceded by a DJ set from GusGus)

Notable Speakers: Tony Bennett (“Celebrity Interview”), Cameron Randle (Arista Records Austin), Jeff Kwatinetz (then at Gallin Morey Associates, but about to found The Firm), George Huang (film director), Matt Pinfield (MTV), Moby (on “New Wave of Electronica” panel), Dr. John Hipple (Texas Center for Music and Medicine, University of North Texas)

Notable Showcasing Artists: Carl Perkins (Nashville TN), Tony Bennett (New York NY), Jazz Passengers (featuring Debby Harry) (New York NY), Wayne Coyne (Flaming Lips Parking Lot Experiment #4), of Montreal (Athens GA), Jonny Lang (Minneapolis MN), Buddy & Julie Miller (Nashville TN), Jimmy Eat World (Mesa AZ), Less Than Jake (Gainesville FL), Abra Moore (Austin TX), Derailers (Austin TX)


Build it and they will come: The original Alamo Drafthouse on Colorado Street opens just in time for the screening of Neil LaBute’s In the Company of Men.

Notable Speakers: George Huang, Mike Judge, Richard Linklater, Robert Rodriguez, Kevin Smith, Steven Soderbergh, Quentin Tarantino - all on the same panel!

World Premiere Film Festival Highlights: Full Tilt Boogie (Sarah Kelly), Purgatory County (George Ratliff), Still Breathing (James F. Robinson), Traveller (Jack Green)

Memorable Film Festival Screenings: Chasing Amy (Kevin Smith), Mary Jane’s Not a Virgin Anymore (Sarah Jacobson), Schizopolis (Steven Soderbergh)

Notable Talent: Sandra Bullock, Brendan Fraser, Julianna Margulies, Bill Paxton, Kevin Smith, Quentin Tarantino, Forest Whitaker


Negativland’s Mark Hosler discusses how yoU-2 can have fun and games with copyright. To create positive vibes that will counter technical malfunctions on his laptop, Jaron Lanier encourages the audience to hum during his interactive Keynote presentation.

Keynotes: Thomas Dolby (musician), Jaron Lanier (computer scientist / father of virtual reality)

Notable Speakers: Mark Hosler (Negativland), Andrew Busey (ichat), Charles Ostman (Mondo 2000), Mark Pauline (Survival Research Laboratories), Chris Romero (Radical Media), Douglas Rushkoff (Author)

Notable Sessions: Online Communities; Artificial Agents; Global Pillage

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SXSW 1998

“SXSW is spring training for the music business.”

-Minneapolis Star Tribune

Photos (click to enlarge)

Buddy Guy at SXSW 1998. Photo by Jana Birchum. Nick Lowe at SXSW 1998. Photo by Martha Grenon. SXSW 1998 Brochure SXSW 1998 Brochure


834 Showcasing Artists
63 Panels, Workshops & Sessions
40 Venues & Stages

Keynote Speaker: Nick Lowe

Notable Speakers: Dust Brothers (producers), Gary Gersh (Capitol Records), Neil Strauss (The New York Times), Lloyd Doggett (U.S. congressman), Jonathan Demme (film director), Tony Wilson (In The City festival), Ray Wylie Hubbard (musician)

Notable Showcasing Artists: Sonic Youth (New York NY), Buddy Guy (Chicago IL), Black Eyed Peas (Los Angeles CA), Rufus Wainwright (Montreal CANADA), ...And You Will Know Us By the Trail of Dead (Austin TX), Ian McLagan & the Bump Band (Austin TX), Sean Lennon (New York NY), Billy Bragg (London UK), Queens of the Stone Age (Joshua Tree CA), Turbonegro (Oslo NORWAY), Handsome Boy Modeling School (San Francisco CA), Calexico (Tucson AZ), Semisonic (Minneapolis MN), Neko Case & The Sadies (Vancouver CANADA), Andrew Bird's Bowl of Fire (Chicago IL), Reckless Kelly (Austin TX)

Milestones: Native American Night Showcase


Double trouble: Total film submissions grow from 638 to 1015.

Notable Speakers: Elizabeth Avellan, Jason Blum, Atom Egoyan, Trevor Groth, Bob Hawk, Lisa Heller, Mike Judge, Harry Knowles, Scott Macauley, Charlotte Mickie, Mark Mothersbaugh, Todd Phillips, John Pierson

World Premiere Film Festival Highlights: American Cowboy (Kyle Henry), Dancer, Texas Pop. 81 (Tim McCanlies), Letters Not About Love (Jackie Ochs), Men Cry Bullets (Tamara Hernandez), The Newton Boys (Richard Linklater), Olympia (Bob Byington)

Notable Talent: Sandra Bullock, Mike Judge, Matthew McConaughey, Michael Moore


Total number of panels and presentations at the event increases to 56. First year for the SXSW Web Awards, honoring the best in websites and digital work. Ceremony takes place in the lobby of the Austin-based advertising agency GSD&M, in conjunction with the Texas Interactive Media (TIM) Awards.

Keynotes: Howard Rheingold (author), Steven Johnson (FEED), Richard Grimes (Cool Site of the Day), Chipp Walters (Human Code)

Notable Speakers: Po Bronson (author), Lance Arthur (Database Technologies), Bob Sabiston (MTV Animation), Jodi Sax (, Jen Scoville (Texas Monthly), Jack Shafer (Slate), Warren Spector (Ion Storm), Heidi Swanson (ChickClick), Stefanie Syman (FEED), Richard Grimes (Cool Site of the Day), Carl Steadman (

Notable Sessions: Design Technique; Digital Animation Technique; Copyright 101

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SXSW 1999

“... the 13-year-old conference ... has grown into a hotbed of high-profile industry activity.”

-San Diego Union-Tribune

Photos (click to enlarge)

Lucinda Williams at SXSW 1999. Photo by Theresa DiMenno. Jeff Beck at SXSW 1999. Photo by Martha Grenon. SXSW 1999 Poster SXSW 1999 Brochure


829 Showcasing Artists
68 Panels, Workshops & Sessions
46 Venues & Stages

Keynote Speaker: Lucinda Williams

Notable Speakers: Joe Boyd (Interviewed by Tom Moon of The Philadelphia Inquirer), Greil Marcus (“I Can’t Help It If I’m Still In Love With You: Hank Williams”), Juan Atkins (“Is Rock Music Becoming Dance Music?”), Right Said Fred’s Richard Fairbrass (“Artists: How We Make Records”), Kramer (“Recording Strategies”), David Byrne and Perry Watts-Russell (“A&R: The Way We Work”), Inspectah Deck (“Getting Heard In Hip-Hop”)

Notable Showcasing Artists: Tom Waits (Los Angeles CA), Jeff Beck (London UK), Wanda Jackson (Oklahoma City OK), Dead Prez (New York NY), Built to Spill (Boise ID), The Hives (Örebro SWEDEN), Beth Orton (London UK), At The Drive In (El Paso TX), Jimmie Vaughan (Austin TX), Robert Fripp (West Midlands UK), Leon Russell (Nashville TN), Spoon (Austin TX), The Gourds (Austin TX), The Flaming Lips (Oklahoma City OK), Patty Griffin (Boston MA), Death Cab For Cutie (Bellingham WA)


The stars at night are big and bright: The day after its L.A. premiere, Ron Howard, Matthew McConaughey and Woody Harrelson attend SXSW with EDtv.

Notable Speakers: Arianna Bocco, Eamonn Bowles, Nick Broomfield, Guillermo del Toro, Larry Estes, “Speed” Levitch, Larry Meistrich, John Pierson, Bingham Ray, Robert Rodriguez, Tony Safford, Andrea Sperling, Mary Stuart Masterson, Guinevere Turner

Memorable Film Festival Screenings: Desert Blue (Morgan J. Freeman), From Dusk Til Dawn 2: Texas Blood Money (Scott Spiegel), The Life and Times of Hank Greenberg (Aviva Kempner)

Notable Talent: Woody Harrelson, Anne Heche, Elizabeth Hurley, Matthew McConaughey


Douglas Rushkoff talks about “How the Free Market Enslaved the Net.” Industry Standard columnist Michael Wolff delivers a profanity-laced Keynote address about the evils of advertising. Q&A portion of Mark Cuban's Keynote speech is dominated by a young Jason Calacanis. Helmet guitarist Page Hamilton serves up the musical entertainment at the Closing Party. A documentary about early weblog adopter / pioneer Justin Hall titled Home Page screens at the SXSW Film Festival.

Keynotes: Mark Cuban (investor), Michael Wolff (Wolff New Media), Philip Glass (musician) as interviewed by Marcos Novak (UCLA)

Notable Speakers: Paco Nathan (Fringeware), Michael Robertson (, Content Love Knowles (Goddess Consulting), Ingrid Vanderveldt (Dryken), Jeff Veen (HotWired), Misty West, (Macromedia), Jason Wishnow (, Tim Ziegler (Webmonkey), Joey Anuff (

Notable Sessions: Design Technique; Where Standards & Tools Come Together; Creating Community on Your Site

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SXSW 2000

“SXSW, the music, film and multimedia conference… exposed the ferocious effects of new technology on the record business.”

-The New York Times

Photos (click to enlarge)

Steve Earle at SXSW 2000. Photo by Martha Grenon. Tenacious D at SXSW 2000. Photo by Martha Grenon. Chuck D, Peter Case, Roger McGuinn, Joe Nick Patoski, Ian McLagan, Bernie Worrell, & Terri Clark at SXSW Music 2000. Photo by Gary Miller. Patti Smith at SXSW 2000. Photo by Gary Miller. SXSW 2000 Poster Jeanine Garafalo at SXSW Film 2000. Photo by Gary Miller.


970 Showcasing Artists
67 Panels, Workshops & Sessions
47 Venues & Stages

Keynote Speaker: Steve Earle

Notable Speakers: Patti Smith (interview with Chuck Phillips of the Los Angeles Times), JD Souther (Songwriting), Bob Ezrin (Internet Radio), Chuck D (Artist’s panel), Elliot Roberts (interview with David Fricke of Rolling Stone), Thomas Dolby Robertson (“Making Noise on the Net”), John Perry Barlow (“Legal Concerns in the Digital Music Era”), teenage singer-songwriter Shannon Curfman and her mother Mary (“The Kids are Alright”), John Paul Jones (inteview with Jim DeRogatis of the Chicago Sun-Times), Sean Parker (Napster)

Notable Showcasing Artists: At The Drive-In (El Paso TX), Cypress Hill (Los Angeles CA), Doug E Fresh (New York NY), David Gray (London UK), Glen Hansard of the Frames (Dublin IRELAND), Helio Sequence (Portland OR), John Paul Jones (London UK), Jungle Brothers (New York NY), Robert Earl Keen (Austin TX), Jim Lauderdale (Nashville TN), Shelby Lynne (Palm Springs CA), The Mekons (Leeds UK), Modest Mouse (Issaquah WA), Okkervil River (Austin TX), Chuck Prophet (San Francisco CA), Ray Price (Perryville TX), Puffy (Tokyo JAPAN), Rhymesayers Collective (Minneapolis MN), Bob Schneider (Austin TX), Elliott Smith (Portland OR), Patti Smith (New York NY), Tegan & Sara (Calgary CANADA), Tenacious D (Los Angeles CA), M. Ward (Portland OR), Hank Williams III (Nashville TN)


Shifting perceptions: The New York Times notes, “SXSW crowd filling theaters this year rather than going to the panels is of course, a very good sign for the filmmakers with movies playing here.”

Notable Speakers: D.A. Pennebaker & Chris Hegedus, Hughes Brothers, John Carpenter, Guillermo del Toro, Jeff Dowd, Liz Garbus, Janeane Garofalo, Monte Hellman, Harry Knowles, Richard Linklater, Elvis Mitchell, Jonathan Sehring

Memorable Film Festival Screenings: George Wallace: Settin’ the Woods on Fire (Paul Stekler & Daniel McCabe), Grass (Ron Mann), How’s Your News Sneak Preview (Arthur Bradford), Just, Melvin (James Ronald Whitney), The Target Shoots First (Chris Wilcha)


During his memorable Keynote presentation, Stewart Brand explains the concepts behind the Long Now Foundation and why we should adopt a 5-digit approach to years (02000 as opposed to 2000). First year of the SXSW Dewey Winburne Community Service Award celebrating technology do-gooders in honor of the man who co-founded this event. NASDAQ hits its Dotcom Boom peak on Monday of SXSW Interactive. Derek Powazek adds the confessional storytelling event known as Fray Cafe to the increasing list of evening activities. More great memories from SXSW 2000 can be found via SapphireBlue

Keynotes: Rob Burgess & Kevin Lynch (Macromedia), Denise Caruso (New York Times), Stewart Brand (author)

Notable Speakers: Meg Hourihan (Pyra), Jason Kottke (B-Swing Inc), Tiffany Shlain (The Webby Awards), Lucy Mohl (RealNetworks), Jennifer Neiderst (Littlechair Design), Brad Phillips (Milkshake Media), Pamela Ribon (, Mika Salmi (AtomFilms)

Notable Sessions: Webcasting Do’s and Don’t; Power Convergence: The New Medium; User Centric Design

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SXSW 2001

"’s the best way you can spend 10 culture-filled days in the US. It really is that good.”

-The Herald (Scotland)

Photos (click to enlarge)

Ray Davies at SXSW 2001. Photo by Gary Miller. Black Crowes at SXSW 2001. Photo by Gary Miller. SXSW 2001 Brochure


1,012 Showcasing Artists
69 Panels, Workshops & Sessions
48 Venues & Stages

Keynote Speaker: Ray Davies

Notable Speakers: David Byrne, Hal Willner, Sharon Osbourne , Miles Copeland III, Jello Biafra, Jennifer Toomey, Ike Turner, Glen Phillips, Jazzy Jay

Notable Showcasing Artists: Astrid (Helsinki FINLAND), Black Crowes (New York NY), Black Eyed Peas (Los Angeles CA), David Byrne (New York NY), Kasey Chambers (Avoca Beach AUSTRALIA), Deerhoof (San Francisco CA), Drive-By Truckers (Athens GA), Elbow (Lancashire UK), Explosions in the Sky (Austin TX), Idlewild (Edinburgh UK), Interpol (New York NY), Jurassic 5 (Los Angeles CA), Los Super Seven (Austin TX), Yngwie Malmsteen (Stockholm SWEDEN), Thomas Mapfumo (Harare ZIMBABWE), Mogwai (Glasgow UK), My Morning Jacket (Louisville KY), New Pornographers (Vancouver CANADA), Peaches (Berlin GERMANY), Robert Randolph (Maplewood NJ), The Shins (Albuquerque NM), The Strokes (New York NY), White Stripes (Detroit MI)


It’s good to be king: Annual favorite Jeffrey Tambor makes his first trip to SXSW Film with Eric Schaeffer’s Never Again.

Notable Speakers: Allison Anders, Anthony Bregman, Jill Clayburgh, Brunson Green, Gil Holland, Jim Jarmusch, Ron Jeremy, John Lee Hancock, Richard Linklater, Tommy Pallotta, Bill Plympton, Gregory Rhem, Robert Rodriguez, Keith Simanton, John Sloss, Chris Smith, Liz Smith, Jeffrey Tambor, Quentin Tarantino, Rip Torn, Barry Tubb, Doris Wishman

Memorable Film Festival Screenings: Frontier (Zellner Bros.), Low Self Esteem Girl (Blaine Thurier), Never Again (Eric Schaeffer), Okie Noodling (Brad Beesley), The Sweetest Sound (Alan Berliner)


"There are thousands of delegates and journalists, mostly North American, and frankly it’s the best way to spend 10 culture-filled days in the US. It really is that good."

-The Herald, Scotland

DJ Spooky covers the logistics and ethics of remixing content during his Keynote discussion with Ian Clarke. Evan Williams (who years later will co-found Twitter) makes his first SXSW Interactive appearance to talk about his relatively new company Pyra Labs. Burning Man founder Larry Harvey talks about community - and why showering is overrated.

Keynotes: John Battelle (Standard Media Int'l) & John Heilemann (author), Ian Clarke (The Freenet Project) & DJ Spooky (musician), Michael Hirschorn (music journalist)

Notable Speakers: Danni Ashe (Danni’s Hard Drive), Larry Harvey (Burning Man), Nathan Shedroff (, Evan Williams (, Sean Parker (Napstar), Larry Page (Google), Caterina Fake (Sonoma), Michael Nolan (New Riders)

Notable Sessions: Industry Trend 2001: Is Anyone Making Money?; Possibility and Constraint in Design; Weblogs: Microcontent

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SXSW 2002

“It is the industry event where buzz is born...”


Photos (click to enlarge)

Courtney Love at SXSW 2002. Photo by Gary Miller. Robbie Robertson at SXSW 2002. Photo by Gary Miller. Russell Crowe at SXSW Film 2002. Photo by Sarah Kerver. SXSW 2002 Brochure


1,035 Showcasing Artists
63 Panels, Workshops & Sessions
49 Venues & Stages

Keynote Speaker: Robbie Robertson (guitarist for The Band)

Notable Speakers: Courtney Love, Hilary Rosen, Miles Copeland III, Peter Guralnick, Gerard Cosloy of Matador, Wanda Jackson (“Rockabilly Fillies”), Jason Schwartzman of Phantom Planet, Patty Schemel, Nic Harcourt

Notable Showcasing Artists: Acid Mothers Temple (Nagoya JAPAN), Cravo Carbono (Belem BRAZIL), The Darkness (London UK), David Baerwald & the New Folk Underground (Austin TX), The Dears (Montreal CANADA), Freddy Fender (San Antonio TX), Neil Finn (Te Awamutu NEW ZEALAND), The Flatlanders (Lubbock TX), Grupo Fantasma (Austin TX), John Butler Trio (Fremantle AUSTRALIA), Norah Jones (New York NY, Kinky (Monterrey MEXICO), La Mafia (Houston TX), Los Lonely Boys (Austin TX), Mastodon (Atlanta GA), Minus The Bear (Seattle WA), The Octopus Project (Austin TX), OK Go (Chicago IL), Polyphonic Spree (Dallas TX), Rock Four (Tel Aviv ISRAEL), Sahara Hotnights (Robertsfors SWEDEN), Shearwater (Austin TX), The Soundtrack Of Our Lives (Goteborg SWEDEN), They Might Be Giants (Brooklyn NY), Don Walser (Austin TX), Yeah Yeah Yeahs (New York NY), The Datsuns (Auckland NEW ZEALAND)

Milestones & Highlights: First outdoor stage performances at Auditorium Shores


Logorrhea! Documentary premiere Spellbound (Jeff Blitz) is the first breakout film for SXSW.

Notable Speakers: Peter Bogdanovitch, Roman Coppola, Dennis Hopper, Lloyd Kaufman, Danny Leiner, Cheech Marin, Albert Maysles, Molly Parker, John Sayles, Wayne Slater, Jeffrey Tambor

World Premiere Film Festival Highlights: Blade 2 (Guillermo del Toro), Gigantic: A Tale of Two Johns (A.J.Schnack), Journeys with George (Alexandra Pelosi), Last Party 2000 (Donovan Leitch & Rebecca Chaiklin), Spellbound (Jeff Blitz)

Notable Talent: Russell Crowe, Ethan Hawke


Lawrence Lessig explains the Creative Commons and the importance of a robust public domain. Social activities include the Sexiest Geek Alive pageant and the Iron Webmaster competition (an ambitious but ultimately unsuccessful takeoff on the popular Iron Chef TV series). Entire event still fits comfortably into one wing of the Austin Convention Center.

Keynotes: Kevin Lynch (Macromedia) & Jeff Veen (HotWired), Simon Assaad & David Carson (Heavy), Cory Doctorow (EFF) & Bruce Sterling (author)

Notable Speakers: William Hurley (, Bob Regan (Macromedia), Erick Schonfeld (Business 2.0), Doc Searls (Doc Searls Weblog), Derek Sivers (CD Baby)

Notable Sessions: I-Mode and Asian Culture; Small Business Survival Skills: Find Your Niche; P2P Journalism, Weblogs and Collaborative Media

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SXSW 2003

"After more than a decade, South by Southwest, a.k.a. SXSW - the annual film, interactive-media and music festival - remains one of the hippest destinations on the pop-culture map.”

-The Globe and Mail

Photos (click to enlarge)

Daniel Lanois at SXSW 2003. Photo by Charlie Fonville. Jean Grae at SXSW 2003. Photo by Gary Miller. Liz Phair at SXSW 2003. Photo by Gary Miller. Joel Schumacher at the premiere of "Phone Booth" at SXSW Film 2003. Photo by Gary Miller. Joel Schumacher at the premiere of "Phone Booth" at SXSW Film 2003. Photo by Gary Miller.


1,100 Showcasing Artists
72 Panels, Workshops & Sessions
53 Venues & Stages

Keynote Speaker: Daniel Lanois (renowned producer and musician)

Notable Speakers: Lyle Lovett, Pharrell Williams, Anthony Wilson, FCC commisioner Jonathan Adelstein Michael Dorf, Don, Scott McCaughey, Jeff “Skunk” Baxter, David Ritz, Steve Schnur

Notable Showcasing Artists: The Black Keys (Akron OH), James Blunt (London UK), Blur (London UK), Broken Social Scene (Toronto CANADA), Tia Carrera (Austin TX), Concrete Blonde (Los Angeles CA), Decemberists (Portland OR), Kathleen Edwards (Ottowa CANADA), El-P (New York NY), Explosions In The Sky (Austin TX), Jean Grae (New York NY), Richie Havens (New York NY), Hot Hot Heat (Victoria CANADA), I Love You But I’ve Chosen Darkness (Austin TX), Iguana Men of Galapagos (Puerto Villamil ECUADOR), Iron & Wine (Miami FL), Joe Jackson Band (London UK), Junior Senior (Copenhagen DENMARK), Daniel Lanois (Toronto CANADA), Sondre Lerche (Bergen NORWAY), Lucero (Memphis TN), Molotov (Mexico City MEXICO), Mountain Goats (Claremont CA), Mudhoney (Seattle WA), Patrice Pike & the Black Box Rebellion (Austin TX), Michael Penn (Los Angeles CA), Pinback (San Diego CA), The Raveonettes (Copenhagen DENMARK), Sound Team (San Antonio TX), Stellastarr (New York NY), Billy Bob Thornton (Los Angeles CA), Trachtenburg Family Slideshow Players (New York NY), Yardbirds with Slash, Skunk Baxter & Steve Vai (London UK)

Milestones & Highlights: The Flatstock poster show comes to SXSW for the first time


Viva la Revolucion: Controversial documentary on Venezuela's Hugo Chavez, The Revolution Will Not Be Televised, sells out the Paramount Theatre on Closing Night.

Notable Speakers: Peter Fonda, Harry Knowles, Joel Schumacher

World Premiere Film Festival Highlights: Cabin Fever (Eli Roth), Flag Wars (Linda Goode Bryant & Laura Poitras), Go Further (Ron Mann), Sexless (Alex Holdridge)

Notable Talent: Brooke Adams, Tony Shalhoub


Best-selling author Richard Florida talks about the growing importance of über-creative cities (like Austin) in his Keynote speech. Also part of the Keynote lineup is artificial intelligence innovator Doug Lenat from Austin. Other speakers include Cory Doctorow (who warns of the Hollywood Agenda) and open source advocate Richard Stallman (who delivers an appropriately free-and-open-to-the-public presentation on the opening Friday of the event).

Keynotes: David Weinberger, (author) (Opening Remarks), Doug Lenat (Cycorp), Joshua Davis (School of Visual Arts, New York), Richard Florida (author)

Notable Speakers: Anil Dash (, Richard Stallman, Scott Heiferman (Meetup), Eric Meyer (, Jim Munroe (author), Philip Kaplan (Fucked Company), Kevin Smokler (

Notable Sessions: Beyond the Blog: The Future of Personal Publishing; Trends in How the Internet Connects People; Between the (Style) Sheets: CSS, Browsers and You

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SXSW 2004

"South by Southwest is an annual conference and festival for Web, Music and Film Industries, and has grown among the ranks as a premiere industry event."

-The Mac Observer

Photos (click to enlarge)

Little Richard at SXSW 2004. Photo by Gary Miller. N.E.R.D with Pharrell Williams at SXSW 2004. Photo by Charlie Fonville. The Walkmen at SXSW 2004 Paramount Theatre marquee at SXSW Film 2004


1,279 Showcasing Artists
70 Panels, Workshops & Sessions
55 Venues & Stages

Keynote Conversation: Little Richard

Notable Speakers: Interviews with Walter Yetnikoff, Wayne Coyne, Andrew Loog Oldham, Ani DiFranco, and Joan Baez; Mark Cuban, Nils Bernstein, Megan Jasper, Jim Pitt, Robyn Hitchcock

Notable Showcasing Artists: Against Me! (Gainesville FL), The B-52’s (Athens GA), Big Star (Memphis TN), Cake (Sacramento CA), Calexico (Tucson AZ), Chamillionaire (Houston TX), The Church (Sydney AUSTRALIA), Alvin Crow & the Pleasant Valley Boys (Austin TX), Death From Above 1979 (Toronto CANADA), Dirty Projectors (Hartford CT), Dizzee Rascal (London UK), Dresden Dolls (Boston MA), Franz Ferdinand (Glasgow UK), Hives (Fagersta SWEDEN), The Hold Steady (Brooklyn NY), Shooter Jennings (Los Angeles CA), Joan Jett & the Blackhearts (New York NY), The Killers (Las Vegas NV), Kris Kristofferson (Brownsville TX), Mission Of Burma (Boston MA), Modest Mouse (Issaquah WA), The National (New York NY), N.E.R.D. (Virginia Beach VA), Ozomatli (Los Angeles CA), Petty Booka (Tokyo JAPAN), Razorlight (London UK), Snow Patrol (Glasgow UK), Sufjan Stevens (Petosky MI), Joss Stone (Devon UK), Toots & the Maytals (Kingston JAMAICA), TV On The Radio (New York NY), Uzbegim Taronasi (Tashkent UZBEKISTAN), The Walkmen (New York NY), What Made Milwaukee Famous (Austin TX)


And they say nothing good happens after Midnight: Guillermo Del Toro brings down the house with a rambunctious screening of Hellboy.

Notable Speakers: Jonathan Demme, John Landis, Gary Ross, Todd Wagner

World Premiere Film Festival Highlights: A League of Ordinary Gentlemen (Christopher Browne), Blackballed: The Bobby Dukes Story (Brant Sersen), Bush’s Brain (Joseph Mealey & Michael Shoob), Dear Pillow (Bryan Poyser), The End (Kirby Dick), Last Man Standing (Paul Stekler)

Notable Talent: Guillermo del Toro, Crispin Glover, Jim Jarmusch, Jason Lee, Ron Perlman


Texas opinion writer and political firebrand Molly Irvins introduces Zack Exley / Eli Pariser Keynote presentation, as the 2004 event is dominated by content focused on the upcoming elections. Also keynoting is Friendster founder Jonathan Abrams, blazing the way for the social media explosion that will occur at SXSW Interactive over the next several years. Final year for Bruce Sterling's legendary come-to-my-house party on Cedar Street.

Keynotes: Brenda Laurel (Purple Moon) (Opening Remarks), Eli Pariser & Zach Exley (MoveOn), Howard Rheingold (author), Jonathan Abrams (Friendster)

Notable Speakers: Derek Powazek (, Joe Trippi, Joi Ito, Brenda Laurel (author), Dave Shea (, Jane Pinckard (GameGirlAdvance), Anne Lin (

Notable Sessions: Wireless and Grassroots Innovation; Interactions as Interventions; Drop the MP3

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SXSW 2005

"... SXSW is first and foremost about art, not industry."

-Paste Magazine

Photos (click to enlarge)

Bill Flanagan & Robert Plant at SXSW 2005. Photo by Charlie Llewellin. Mavis Staples at SXSW 2005. Photo by Gary Miller. Elvis Costello & Hubert Sumlin at SXSW 2005. Photo by Gary Miller. Al Franken at SXSW 2005. Photo by Gary Miller.


1,331 Showcasing Artists
72 Panels, Workshops & Sessions
56 Venues & Stages

Keynote Conversation: Robert Plant

Notable Speakers: Interviews with Jacob Slichter, Elvis Costello, Shawn Fanning, Mavis Staples, Erykah Badu; Brian Wilson and Van Dyke Parks, Mac McCaughan, Ian McLagan, Marty Diamond, Dan Reed

Notable Showcasing Artists: Erykah Badu (Dallas TX), Beto y los Fairlanes (Austin TX), Blind Boys of Alabama (Birmingham AL), Bloc Party (London UK), Blowfly (Miami FL), John Cale (New York NY), Chingo Bling (Houston TX), Dr. Dog (Philadelphia PA), Fatboy Slim (Brighton UK), The Go! Team (Brighton UK), The Grates (Brisbane AUSTRALIA), Robyn Hitchcock (London UK), Ian Hunter (Hoboken NJ), Billy Idol (Los Angeles CA), Kaiser Chiefs (Leeds UK), LCD Soundsystem (New York NY), Amos Lee (Philadelphia PA), M.I.A. (London UK), Kathy McCarty (Austin TX), Menomena (Portland OR), New York Dolls (New York NY), Ariel Pink (Los Angeles CA), Kermit Ruffins (New Orleans LA), The Silos (New York NY), Sleater-Kinney (Portland OR), Slim Thug (Houston TX), Son Volt (St. Louis MO), ST-37 (Austin TX), Mavis Staples with Marty Stuart (Chicago IL), Swishahouse (Houston TX), We Are Scientists (Brooklyn NY), Wolfmother (Sydney AUSTRALIA)


And then there was Mumblecore: The Duplass Brothers (The Puffy Chair), Joe Swanberg (Kissing on the Mouth) and Andrew Bujalski (Mutual Appreciation) come together for the first time.

Notable Speakers: Wayne Coyne, Al Franken, Chris Gore, Thomas Hayden Church, Harry Knowles, Todd Solondz, Christine Vachon

World Premiere Film Festival Highlights: The Boys of Baraka (Heidi Ewing & Rachel Grady), Cavite (Ian Gamazon & Neill Dela Llana), The Kings of Comedy (Michael Blieden), Our Brand is Crisis (Rachel Boynton), Wendell Baker Story (Luke & Andrew Wilson)

Notable Talent: Maria Bamford, Claire Forlani, Zach Galifianakis, Patton Oswalt, Brian Posehn, Sarah Silverman, Harry Dean Stanton, Andrew, Owen & Luke Wilson, Elijah Wood


Fresh off the "The Tipping Point," best-selling author Malcolm Gladwell graces the Keynote stage – attendees are amazed by his brilliance as well as his hair. Comedian Laura Swisher emcees the SXSW Web Awards.

Keynotes: Jeffrey Zeldman (Web designer, author) (Opening Remarks), Malcolm Gladwell (author), Ana Marie Cox (, Alex Steffan ( & Bruce Sterling (author)

Notable Speakers: Peter Merholz (Adaptive Path), Min Jung Kim (, Laura Swisher (, Jane Wells (, Molly Holzschlag (, Daniel Pink (author), Jason Santa Maria (, Robert Scoble (Microsoft), Irinia Slutsky (Red Herring)

Notable Sessions: Building Your Brand with Blogs; Where are the Women of Web Design?; The Flash vs. HTML Game Show

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SXSW 2006

"... anything can happen if you are standing in the right place at the right time."

-The Los Angeles Times

Photos (click to enlarge)

Neil Young & Jonathan Demme at SXSW 2006. Photo by Gary Miller. Beastie Boys at SXSW 2006. Photo by Gary Miller. Morrissey at SXSW 2006. Photo by Gary Miller. MIA at SXSW 2006. Photo by Charlie Llewellin. 2006 Interactive Bruce Sterling Closing Remarks. Photo by Brian Birzer. David Cross at SXSW Film 2006. Photo by Jenn Starr. John C. Reilly at SXSW Film 2006. Photo by Charlie Llewellin. Charlize Theron at SXSW Film 2006. Photo by Gary Miller.


1,493 Showcasing Artists
71 Panels, Workshops & Sessions
64 Venues & Stages

Keynote Conversation: Neil Young

Notable Speakers: Interviews: Ted Cohen (EMI Music), Beastie Boys, Sam Moore, Morrissey, k.d. lang, Kris Kristofferson, Judy Collins, Pretenders, Billy Bragg, and Matthew Knowles; Hank Shocklee, Steve Earle, Dave Allen U.S. Representive Mary Bono

Notable Showcasing Artists: Animal Collective (Baltimore MD), Arctic Monkeys (Sheffield UK), Art Brut (London UK), Belle & Sebastian (Glasgow UK), The Black Angels (Austin TX), Blackalicious (Oakland CA), Camera Obscura (Glasgow UK), Rosanne Cash (New York NY), Clap Your Hands Say Yeah (Brooklyn NY), The Cribs (Wakefield UK), The Datsuns (Auckland NEW ZEALAND), dEUS (Antwerp BELGIUM), Devin The Dude (Houston TX), Echo and the Bunnymen (Liverpool UK), Flight Of The Conchords (Wellington NEW ZEALAND), Get Cape. Wear Cape. Fly (Southend UK), Glass Eye (Austin TX), Jose Gonzalez (Gothenburg SWEDEN), Talib Kweli (New York NY), Little Willies (New York NY), Mr. Lif (Boston MA), Morrissey (Manchester UK), The Pretenders (London UK), Rhys Chatham’s Guitar Army (featuring Thurston Moore, Chris Brokaw, Doug McCombs and Ernie Brooks) (Paris FRANCE), Silversun Pickups (Los Angeles CA), Sharon Jones & the Dap-Kings (Brooklyn NY), Sia (Adelaide AUSTRALIA), Standing Waves (Austin TX), Tapes ’N Tapes (Minneapolis MN), KT Tunstall (London UK), Voxtrot (Austin TX)


News from Lake Wobegon: The North American premiere of A Prairie Home Companion, the final film from legendary director Robert Altman, opens the festival.

Notable Speakers Miranda Bailey, Bill Banowsky, Peter Bart, Alan Berliner, Doug Block, Josh Braun, Margaret Brown, Burnie Burns, Kirby Dick, Eugene Hernandez, David Hudson, Andy Langer, Karina Longworth, Tim McCanlies, Ted Mundorff, Bob Odenkirk, Maggie Renzi, Henry Rollins, John Sayles, Alex Smith, Charlize Theron, Diane Weyermann, Banker White

World Premiere Film Festival Highlights: 95 Miles to Go (Tom Caltabiano), Al Franken: God Spoke (Al Doob & Chris Hegedus), Before the Music Dies (Andrew Shapter), Dance Party USA (Aaron Katz), Darkon (Andrew Neel & Luke Meyer), Jumping Off Bridges (Kat Candler), The Life of Reilly (Barry Poltermann), LOL (Joe Swanberg), Manhattan, Kansas (Tara Wray), Nobelity (Turk Pipkin)

Notable Talent: Erykah Badu, Beastie Boys, Felipe Cazals, David Cross, Jonathan Demme, Andy Dick, Al Franken, Kris Kristofferson, Ray Romano, Questlove, Neil Young


With a nod to the emerging popularity of video games, SXSW ScreenBurn® joins the ever-expanding SXSW Interactive lineup. Mild-mannered Weblog Award emcee Nikolai Nolan thrills the assembled audience by singing an unapologetic cover version of “Stacy’s Blog.” Call it Fountains of Geek! Meanwhile, celebrity bloggers Heather Armstrong and Jason Kottke cover the ethics of over-sharing your personal life as well as pay-to-read revenue models in a fascinating Keynote conversation. Late night on Sixth Street, Limor Fried and Phil Torrone (who will Keynote at the 2007 event) play real-life Frogger with a tricked-out Roomba.

Keynotes: Jim Coudal (Coudal Partners) & Jason Fried (37 Signals) (Opening Remarks), Heather Armstrong ( & Jason Kottke (, Craig Newmark (Craigslist) as interviewed by Jimmy Wales (Wikipedia), Burnie Burns (Rooster Teeth Productions), Bruce Sterling (author) (Closing Remarks)

Notable Speakers: JD Lasica, Mena Trott, Faruk Ateş, (Happy Cog), Khoi Vinh (, Shawn Henry (, Tara Hunt (, Liz Danzico (Boxes and Arrows), Joel Spolsky (Fog Creek Software), Rufus Griscom (, Reuben Steiger (Linden Labs), Lisa Stone (BlogHer)

Notable Sessions: The Five Most Important Startup Decisions; Increasing Women’s Visibility Online; Web 2.1: Making Web 2.0 Accessible

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SXSW 2007

" seems, everyone is here because everyone else is here."

-The New York Times

Photos (click to enlarge)

Pete Townshend at SXSW 2007. Photo by Gary Miller. Amy Winehouse at SXSW 2007. Photo by Peter Price. Public Enemy at SXSW 2007. Photo by Brian Birzer. "The Lookout" press conference at SXSW Film 2007. Photo by Charlie Llewellin. Bill Paxton at SXSW Film 2007. Photo by Gary Miller. Morgan Spurlock at SXSW Film 2006. Photo by Gary Miller. 2007 Interactive Keynote Dan Rather. Photo by Charlie Lewellin


1,580 Showcasing Artists
74 Panels, Workshops & Sessions
70 Venues & Stages

Keynote Conversation: Pete Townshend

Notable Speakers: Emmylou Harris in conversation with Jonathan Demme, Lou Adler, Michelle Phillips and Andrew Loog Oldham, Gilberto Gil, Booker T. Jones, Iggy Pop, Rickie Lee Jones, David Byrne, Marco Werman

Notable Showcasing Artists: Lily Allen (Hammersmith UK), Archie Bell (Houston TX), Black Lips (Atlanta GA), The Bravery (New York NY), Hoodoo Gurus (Sydney AUSTRALIA), Kings of Leon (Nashville TN), Mew (Copenhagen DENMARK), Tom Morello’s Nightwatchman (with Slash, Nuno Bettencourt, Wayne Kramer, Les Claypool & Perry Farrell) (Los Angeles CA), Paolo Nutini (Paisley UK), Lee “Scratch” Perry (Kingstown JAMAICA), Peter, Bjorn & John (Stockholm SWEDEN), Public Enemy (Long Island NY), Sam the Sham (Memphis TN), Shearwater (Austin TX), St. Vincent (Dallas TX), Stax 50 Revue (Booker T. & the M.G.’s with Isaac Hayes, William Bell & Eddie Floyd) (Memphis TN), The Twilight Sad (Glasgow UK), Amy Winehouse (London UK), YB (Seoul SOUTH KOREA)

Milestones & Highlights: Black Moth Super Rainbow and the Octopus Project combined for a massive instrumental psych set


Birth of a blockbuster: The audience could barely hear the dialog through the laughter at the world premiere of Judd Apatow’s Knocked Up.

Notable Speakers: Elizabeth Avellan, Eamonn Bowles, John Cameron Mitchell, Rob Corddry, David Gale, Richard Linklater, Seth MacFarlane, Ron Mann, Ken Marino, Thom Powers, Tom Quinn, David Wain

World Premiere Film Festival Highlights: Audience of One (Michael Jacobs), Billy The Kid (Jennifer Venditti), Does Your Soul Have a Cold? (Mike Mills), Frownland (Ronnie Bronstein), Hannah Takes the Stairs (Joe Swanberg), Helvetica (Gary Hustwit), Itty Bitty Titty Committee (Jamie Babbit), The Lookout (Scott Frank), Orphans (Ry Russo Young)

Notable Talent: Isla Fisher, Greta Gerwig, Matthew Goode, Joseph Gordon-Levitt, Shia Labeouf, Ken Marino, Morgan Spurlock, David Wain


In Year 14, SXSW Interactive features 150 panel sessions and more than 450 total speakers. The SXSW PanelPicker® is launched as a means to crowd-source programming proposals from the community. Registrants are thrilled by an addictive new app called Twitter, which won the Blog Category at the 2007 SXSW Web Awards. Little-known author Tim Ferriss gives an energetic presentation about reducing your work load -- shortly thereafter, his book "The Four-Hour Workweek" becomes a national best-seller. A review of SXSW Interactive penned by Dan Fost makes the front page of the San Francisco Chronicle.

Keynotes: Kathy Sierra ( (Opening Remarks), Limor Fried ( & Phil Torrone (Make), Dan Rather (journalist) as interviewed by Jane Harmsher (, Will Wright (Maxis), Bruce Sterling (author) (Closing Remarks)

Notable Speakers: Justin Hall (, Douglas Coupland (author), Tim Ferriss (author), Aza Raskin (, Raph Koster (, James McNally (, Elisa Camahort (BlogHer)

Notable Sessions: Non-Developers to Open Source Acolytes; Virtual Worlds and Virtual Humans; The Death of the Desktop

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SXSW 2008

"In its 22 years, SXSW has grown from a tiny music festival in the Texas capital into a massive, unavoidable media beast that reflects, discusses and showcases trends in culture and media but also often creates them. The trends that have forced massive changes upon the music industry are lamented in some SXSW panel discussions even as they're advanced and improved in others."

-National Post

Photos (click to enlarge)

SXSW Music 2008 Keynote Speaker Lou Reed. Photo by Gary Miller. Ben Harper & Tom Morello at SXSW Music 2008. Photo by Gary Miller. R.E.M.'s Michael Stipe at SXSW Music 2008. Photo by Anthony Ng. Van Morrison at SXSW Music 2008. Photo by Gary Miller. The premiere of "21" at SXSW Film 2008. Photo by Dustin Downing. 2008 Interactive Keynote room. Photo by Henry Jenkins. Cast of "Forgetting Sarah Marshall" at SXSW Film 2008. Photo by Ken Hitchcock. Jeffrey Tambor during an acting workshop at SXSW Film 2008. Photo by Ken Hitchcock. Neil Patrick Harris, John Cho & Kal Penn at SXSW Film 2008. Photo by Gary Miller. Helen Hunt at SXSW Film 2008. Photo by Gary Miller.


1,809 Showcasing Artists
68 Panels, Workshops & Sessions
83 Venues & Stages

Keynote Conversation: Lou Reed

Notable Speakers: Steve Reich, Seymour Stein, Louis Messina, Danny Goldberg, Sean Moriarty, Ice Cube and DJ Pooh, Carrie Brownstein, Mick Jones and Tony James, Daryl Hall, Roky Erickson, Alan Parsons

Notable Showcasing Artists: 127 (Tehran IRAN), David Banner (Jackson MS), Beangrowers (St. Julians MALTA), Bon Iver (Eau Claire WI), Billy Bragg (London UK), Debate (São Paulo BRAZIL), detroit7 (Tokyo JAPAN), Diplo (Philadelphia PA), Duffy (Wales UK), Fleet Foxes (Seattle WA), David Garza (Austin TX), Ice Cube (Hollywood CA), Jens Lekman (Gothenburg SWEDEN), MGMT (Brooklyn NY), Van Morrison (Dublin IRELAND), Nada Surf (Brooklyn NY), Katy Perry (Los Angeles CA), R.E.M. (Athens GA), Carrie Rodriguez (Austin TX), Mala Rodriguez (Cadiz SPAIN), She & Him (Los Angeles CA), The Soundtrack Of Our Lives (Gothenburg SWEDEN), The Ting Tings (Manchester UK), Vampire Weekend (New York NY), Volodja Balzalorsky (Ljubljana SLOVENIA), The Whigs (Athens GA), Wooden Shjips (San Francisco CA)


Keepin’ Austin Weird: Doug Benson premieres his pot doc Super High Me at 4:20pm.

Notable Speakers: Michael Eisner, Helen Hunt, Moby, Billy Bob Thornton

World Premiere Film Festival Highlights: A Necessary Death (Daniel Stamm), At the Death House Door (Steve James), Bi the Way (Josephine Decker), Forgetting Sarah Marshall (Nicholas Stoller), In a Dream (Jeremiah Zagar), Medicine For Melancholy (Barry Jenkins), My Effortless Brilliance (Lynn Shelton), Nerdcore Rising (Negin Farsad), Nights and Weekends (Joe Swanberg & Greta Gerwig), The Pleasure of Being Robbed (Josh Safdie), They Killed Sister Dorothy (Daniel Junge), Woodpecker (Alex Karpovsky)

Notable Talent: Kristen Bell, Russell Brand, Josh Brolin, John Cho, Neil Patrick Harris, Kal Penn, David Schwimmer, Jason Segel


Underwhelming Mark Zuckerberg Keynote interview on Monday of the event. A day later, the Q&A portion of Frank Warren's emotional Keynote speech features a surprise on-stage marriage proposal. She said "yes"! Daring Fireball's John Gruber speaks on a session titled "Blood, Sweat and Fear: Great Design Hurts." Registrants delight at seeing Jeff Bezos walking the hallways of the Austin Convention Center -- he purchased a registration and attended SXSW without entourage. Cheeseburgers are served to badgeholders at Ben Huh's panel on the last day of the event. Book Readings added to the programming mix.

Keynotes: Henry Jenkins (author) & Steven Johnson (FEED Magazine) (Opening Remarks), Mark Zuckerberg (Facebook) as interviewed by Sarah Lacey (BusinessWeek), Frank Warren (PostSecret), Jane McGonigal (

Notable Speakers: Andy Baio, Merlin Mann, Jonathan Coulton, Jeff Jarvis (BuzzMachine), Lynne d Johnson (Fast Company), Dan Roam (author), Jared Spool (User Interface Engineering), Dave McClure (500 Hats)

Notable Sessions: Worst Website Ever; Startup Metrics for Pirates; Illusion to Simplify Design

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SXSW 2009

"The U.S. economy is in the grip of recession, but you wouldn't know it from attending the South by Southwest Festival in Austin, Texas, a 10-day music, film, and interactive industry networking marathon fueled by massive quantities of beer and barbecue."



SXSW Music 2009 Video Playlist
SXSW Film 2009 Video Playlist
SXSW Interactive 2009 Video Playlist

Photos (click to enlarge)

Quincy Jones at SXSW 2009. Photo by Erin Fotos. Janelle Monae at SXSW 2009. Photo by Scott Melcer. Bun B at SXSW 2009. Photo by Hutton Supancic. Metallica at SXSW 2009. Photo by Scott Melcer. A screening of "Metropolis" with live score from Golden Hornet. Photo by Stephanie Black. "Observe and Report" premiere at SXSW Film 2009. Photo by Scott Melcer. "I Love You Man" premiere at SXSW Film 2009. Photo by Scott Melcer. Tony Hsieh ( at SXSW Interactive 2009. Photo by Chad Hardy. Chris Anderson (author) & Guy Kawasaki at SXSW Interactive 2009. Photo by Stephanie Black. Nate Silver (FiveThirtyEight) at SXSW Interactive 2009. Photo by William Dunn. Bruce Sterling at SXSW Interactive 2009. Photo by Courtney Dudley.


1,987 Showcasing Artists
79 Panels, Workshops & Sessions
88 Venues & Stages

Keynote Speaker: Quincy Jones

Notable Speakers: Little Steven Van Zandt, Devo, Oak Ridge Boys, Tab Kubler and Craig Finn, Martin Atkins, Carlene Carter, Michael Ochs , Alexandra Patsavas, Rick Rogers, Panos Panay, Jarvis Cocker

Notable Showcasing Artists: Tori Amos (Los Angeles CA), ...And You Will Know Us By The Trail Of Dead (Austin TX), The Avett Brothers (Concord NC), Big Boi (Atlanta GA), Black Joe Lewis & the Honeybears (Austin TX), Bomba Estereo (Bogota COLOMBIA), Bun B (Port Arthur TX), Camera Obscura (Glasgow UK), Choc Quib Town (Bogota COLOMBIA), Devo (Los Angeles CA), Justin Townes Earle (Nashville TN), Grupo Fantasma (Austin TX), Mayer Hawthorne & the County (Ann Arbor MI), Heartless Bastards (Cincinnati OH), Kid Cudi (Cleveland OH), Metallica (Los Angeles CA), Janelle Monae (Atlanta GA), The Moog (Budapest HUNGARY), Mumford & Sons (London UK), Primal Scream (Glasgow UK), Ra Ra Riot (Syracuse NY), Tinted Windows (New York NY), Tokyo Sex Destruction (Barcelona SPAIN), Patricia Vonne (Austin TX), We Were Promised Jetpacks (Glasgow UK)


A Girl is born: Lena Dunham debuts with Creative Nonfiction and meets future collaborators for 2010’s Award Winning Tiny Furniture. Joe Swanberg’s Alexander the Last has first ever, day-and-date release at festival & on VOD.

Notable Speakers: Jan Harlan, Todd Haynes, Richard Linklater, Col Needham, Robert Rodriguez, Henry Selick, Jeffrey Tambor’s Acting Workshop, Mark Woollen

World Premiere Film Festival Highlights: 45365 (Ross Brothers), Beetle Queen Conquers Tokyo (Jessica Oreck), Best Worst Movie (Michael Paul Stephenson), Breaking Upwards (Daryl Wein), Brock Enright: Good Times Will Never Be the Same (Jody Lee Lipes), I Love You, Man (John Hamburg), It was great but I was ready to come home (Kris Swanberg), Trust Us: This Is All Made Up (Alex Karpovsky), True Adolescents (Craig Johnson), Winnebago Man (Ben Steinbauer)

Memorable Film Festival Screenings: Hurt Locker (Kathryn Bigelow)

Notable Talent: Jennifer Coolidge, Joseph Gordon-Levitt, Amber Heard, George Kuchar, Spike Lee, Zoe Lister-Jones, Danny McBride, Sam Rockwell, Seth Rogen, Paul Rudd, Jason Segel


Against the backdrop of an extremely shaky US and world economy, the SXSW Accelerator pitch competition launches to serve the growing startup ecosystem. makes it to the finalist round in the “Innovative Web Technologies” category. FourSquare and Gowalla both launch on the same day at SXSW. Big Data makes its first big appearance at SXSW, witness the Nate Silver Keynote interview. Bre Pettis demonstrates a beta version of his MakerBot 3D printer to attendees at various Sixth Street bars. The first ride-sharing service Uber launches.

Keynotes: Tony Hsieh (Zappos) (Opening Remarks), Nate Silver ( as interviewed by Stephen Baker (BusinessWeek), James Powderly (G.R.L.) as interviewed by Virginia Hefernan (New York Times Magazine), Chris Anderson (Wired, author, 3D Robotics) as interviewed by Guy Kawasaki (VC), Bruce Sterling (author) (Closing Remarks)

Notable Speakers: John Gruber (Daring Fireball), Tom Serres (Piryx Inc), Werner Vogels (Amazon), Donna Kidwell (herdomain), Kellee Santiago (thatgamecompany), Michael Fertik (

Notable Sessions: Being Indie and Successful in the Video Game Industry; Politics, Technology, and Pop Culture; Digital Narc’ing

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SXSW 2010

"But for music executives that flocked to the event on Sunday, the 10-day music, film, and interactive industry networking marathon was a chance to live on the razor's edge of technology and glimpse of the industry's changing face."



SXSW Music 2010 Video Playlist
SXSW Film 2010 Video Playlist
SXSW Interactive 2010 Video Playlist

Photos (click to enlarge)

SXSW Music 2010 Keynote Speaker Smokey Robinson. Photo by Scott Melcer. Cheap Trick at SXSW Music 2010. Photo by Scott Melcer. Sharon Jones at SXSW Music 2010. Photo by Heather Leah Kennedy. Toro y Moi at SXSW Music 2010. Photo by Matthew Comer. Filmmakers & cast of "Monsters". Photo by Liz Garcia. Premiere of "Get Low" at SXSW Film 2010. Photo by Jesse Knish/Getty Images. The premiere of "Kick-Ass" at the Paramount Theatre during SXSW Film 2010. Photo by Sean Mathis. Will Forte & Jorma Taccone at the "MacGruber" premiere during SXSW Film 2010 Danah Boyd (Microsoft Research) at SXSW Interactive 2010. Photo by Damon Webster. Daniel Ek (Spotify) at SXSW Interactive 2010. Photo by Michael Cummings. Evan Williams (entrepreneur) at SXSW Interactive 2010. Photo by Mary Sledd. Valerie Casey (founder of Designers Accord) at SXSW Interactive 2010. Photo by Ken Yeung. The 2010 SXSW Web Awards (hosted by Doug Benson). Photo by Hans Watson.


1,978 Showcasing Artists
138 Panels, Workshops & Sessions
89 Venues & Stages

Keynote Conversation: Smokey Robinson

Notable Speakers: Lemmy Kilmister, Cheap Trick, Derek Sivers, Feargal Sharkey, Mac McCaughan and Laura Balance, Andrew WK, Lenny Kaye, Hugh Padgham, Dr. Ike Padnos, Suzanne Vega, Chris Frantz, Tina Weymouth, Clem Burke

Notable Showcasing Artists: Bajofondo (Buenos Aires ARGENTINA), Band Of Horses (Charleston SC), Best Coast (Los Angeles CA), BettySoo (Austin TX), Broken Bells with James Mercer (Los Angeles CA), Court Yard Hounds (Austin TX), Death (Detroit MI), Hole (New York NY), Wanda Jackson (Maud OK), Sarah Jarosz (Austin TX), Local Natives (Los Angeles CA), Man Or Astro-man? (Auburn AL), Marina & the Diamonds (London UK), Miike Snow (Stockholm SWEDEN), Nas and Damien “Jr Gong” Marley (Miami FL), Mumiy Troll (Vladivostok RUSSIA), Nneka (Warri NIGERIA), Peelander-Z (New York NY), Raphael Saadiq (Los Angeles CA), Stone Temple Pilots (Los Angeles CA), T. Bird and the Breaks (Austin TX), Thee Oh Sees (San Francisco CA), Ana Tijoux (Santiago CHILE), Toro y Moi (Columbia SC), Paul Wall (Houston TX), The xx (London UK), John Hiatt (Nashville TN)

Milestones & Highlights: Big Star Tribute


M is for Movies: Monsters and Marwencol and Ms. Lena Dunham’s Tiny Furniture, three very different world premieres, wow SXSW audiences and then the world.

Notable Speakers: Ruben Fleischer, Michel Gondry, David Gordon Green, Matt Reeves, Eli Roth, Gustavo Santaolalla, Gilbert Shelton, Jeffrey Tambor’s Acting Workshop, Ti West

World Premiere Film Festival Highlights: Cold Weather (Aaron Katz), Kick-Ass (Matthew Vaughn), MacGruber (Jorma Taccone), The Myth of the American Sleepover (David Robert Michell), Passenger Pigeons (Martha Stephens), Pelada (Luke Boughen, Rebekah Fergusson, Gwendolyn Oxenham, Ryan White), Putty Hill (Matthew Porterfield), Thunder Soul (Mark Landsman), Tiny Furniture (Lena Dunham)

Notable Talent: Malin Akerman, Carrie Brownstein, Robert Duvall, Dakota Fanning, Will Forte, Judy Greer, Carla Gugino, Val Kilmer, Lemmy, Christopher Mintz-Plasse, Bill Murray, Edward Norton, Ryan Phillippe, John C. Reilly, Chloe Sevigny, Sissy Spacek, Kristen Stewart, Patrick Wilson


In her Opening Remarks, danah boyd talks about the importance of privacy -- and calls out Facebook and Google for not respecting this value. Siri wins SXSW Accelerator “Innovative Web” category; Foodspotting and GameSalad are also finalists in this pitch competition. Hands-on workshops are added to programming schedule. Stand-up comedian Doug Benson hosts the SXSW Web Awards. 32% of the SXSW community predicts “Location-based technology” as the top trend for the coming year.

Keynotes: Danah Boyd (Microsoft Research) (Opening Remarks), Valerie Casey (Designers Accord), Ev Williams (Twitter) as interviewed by Umair Haque (Havas Media Lab), Daniel Ek (Spotify) as interviewed by Eliot Van Buskirk (Journalist), Bruce Sterling (author) (Closing Remarks)

Notable Speakers: Nicholas Carr (author), Dan Ariely (Duke University), Kim-Mai Cutler (VentureBeat), Veronica McGregor (NASA Jet Propulsion Laboratory), Kenyatta Cheese (, Perry Chen (Kickstarter)

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SXSW 2011

“Started as a music industry conference 25 years ago, SXSW captures the quirky character of its host city ... by integrating creative talent, early adopters and emerging media.”

-Yahoo! Finance


SXSW Music 2011 Video Playlist
SXSW Film 2011 Video Playlist
SXSW Interactive 2011 Video Playlist

Photos (click to enlarge)

SXSW Music 2011 Keynote Speaker Bob Geldof. Photo by Owen Ela. Charles Bradley and the Menahan Street Band at SXSW 2011. Photo by Timmy Huynh. Fitz and the Tantrums at SXSW Music 2011. Photo by Donald Bender. Odd Future at SXSW Music 2011. Photo by Bronson Dorsey. Catherine Hardwicke at SXSW Film 2011 The 2011 SXSW Film Opening Party. Photo by Douglas Marshall. Filmmaker luncheon at SXSW Film 2011. Photo by Erin Fotos. Head of SXSW Film Janet Pierson & Jodie Foster at SXSW Film 2011. Photo by Jesse Knish. Michael Stipe at SXSW Film 2011. Photo by Cassie Wright. Al Franken at SXSW Interactive 2011. Photo by Amy Price/Getty Images. Blake Mycoskie (Toms Shoes) at SXSW Interactive 2011. Photo by Cory Harbour. Felicia Day (actress and writer) at SXSW Interactive 2011. Photo by Menelaos Prokos. Seth Priebatsch (SCVNGR, LevelUp) at SXSW Interactive 2011. Photo by Arnold Wells.


2,098 Showcasing Artists
181 Panels, Workshops & Sessions
92 Venues & Stages

Keynote Speaker: Bob Geldof

Notable Speakers: Bobby Rush, Andrew W.K., Duran Duran, Yoko Ono, Martin Atkins, Liz Phair, Big Freedia

Notable Showcasing Artists: Talib Kweli (New York NY), Big Freedia (New Orleans LA), Nive Nielsen (Inuit GREENLAND), Psychic TV (New York NY), J. Cole (Fayetteville NC), B.o.B (Atlanta GA), Charles Bradley & Menahan Street Band (Brooklyn NY), Raphael Saadiq (Bay Area CA), Fitz and the Tantrums (Los Angeles CA), Queens of the Stone Age (Los Angeles CA), Richie Hawtin (Windsor CANADA), tUnE-YarDs (Oakland CA), TV on the Radio (Brooklyn NY), Preservation Hall Jazz Band with Jim James of My Morning Jacket (New Orleans LA), Skrillex (Los Angeles CA), Jamie Woon (London UK), Jamie xx (London UK), The Joy Formidable (London UK), Odd Future (Los Angeles CA), The Strokes (New York NY), James Blake (London UK), Wu-Tang Clan (Staten Island NY), Yelawolf (Gadsden AL), Deer Tick (Providence RI), Pains of Being Pure at Heart (New York NY), The Vaccines (London UK), Sharon Van Etten (Brooklyn NY)


Bet on the little guy: 2011 world premiere Undefeated gets picked up by The Weinstein Company and wins the Oscar for Best Documentary at the Academy Awards.

Notable Speakers: Sandra Adair, Vera Farmiga, Ze Frank, James Gunn, Jake Gyllenhaal, Catherine Hardwicke, Duncan Jones, Tim League, Richard Linklater, Elvis Mitchell, Ellen Page, Todd Phillips, Randall Poster, Paul Reubens, Robert Rodriguez, Rainn Wilson

World Premiere Film Festival Highlights: Attack the Block (Joe Cornish), The Beaver (Jodie Foster), Bridesmaids (work-in-progress) (Paul Feig), Charlie Casanova (Terry McMahon), Dragonslayer (Tristan Patterson), Green (Sophia Takal), Kill List (Ben Wheatley), Natural Selection (Robbie Pickering), Paul (Greg Mottola), The Pee-Wee Herman Show on Broadway (Paul Reubens), Turkey Bowl (Kyle Smith), Weekend (Andrew Haigh)

Notable Talent: Rosario Dawson, Mark Duplass, Elmo, Vera Farmiga, Foo Fighters, Jodie Foster, Nick Frost, Greta Gerwig, Paul Giamatti, Carla Gugino, Jake Gyllenhaal, Rachel Harris, Jake Johnson, Miranda July, Josh Lucas, Kate Lyn Sheil, Michelle Monaghan, Conan O’Brien, Ellen Page, Simon Pegg, Aubrey Plaza, Jason Ritter, Evan Ross, Amy Ryan, Amy Seimetz, Natalia Tena, Billy Bob Thornton, Ti West, Joss Whedon, Kristen Wiig, Rainn Wilson, Anton Yelchin


First year of CNN Grill at SXSW. AirBnB dubbed as the “breakout app" of the event, although the launch of Rock Health also gains significant buzz. Community comes together and creates SXSW4Japan, a movement to help the victims of the devastating tsunami in Japan, raising over $100,000 in just over a week. Group texting applications such as GroupMe and Hashable gain tons of users. Registrants flock to the Apple pop-store on Congress Avenue, as the iPad 2 is released during SXSW. Urgent Genius creates humorous viral video about the growing brand presence in Austin in March.

Keynotes: Seth Priebatsch (SCVNGR), Christopher Poole (4chan/Canvas), Felicia Day (Knights of Good Productions) as interviewed by Liz Shannon Miller (GigaOm), Blake Mycoskie (TOMS Shoes), Bruce Sterling (author) (Closing Remarks)

Notable Speakers: Marissa Mayer (Google), Matthew Haughey (MetaFilter), Josh Williams (Gowalla), Alex Williams (ReadWriteWeb), Todd Park (US Department of Health and Human Services (2011), Ethan Kurzweil (Bessemer Venture Partners), Jenn Maer (IDEO), Brian Chesky (Airbnb), June Cohen (TED)

The inaugural SXSWedu conference preceded SXSW Music, Film and Interactive in March 2011. The event was created with the goal of celebrating innovations in learning and began as a Texas-focused K-12 event before seeing tremendous growth over the next several years.

In fall 2011, the first SXSW Eco conference was held in Austin to create a space for business leaders, investors, innovators and designers to advance solutions that drive economic, environmental and social change.

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SXSW 2012

“Part musical festival, part film festival, part tech-head confab, SXSW is a unique event in the pop-culture firmament, bringing massive stars and indie up-and-comers in music, movies, and tech together in the Texas hill country of Austin.”

-Entertainment Weekly


SXSW Music 2012 Video Playlist
SXSW Film 2012 Video Playlist
SXSW Interactive 2012 Video Playlist

Photos (click to enlarge)

SXSW Music 2012 Keynote Speaker Bruce Springsteen. Photo by Kevin Mazur. Gary Clark Jr. at SXSW Music 2012. Photo by John Carrico. Norah Jones at SXSW Music 2012. Photo by Chris Reichman. Alabama Shakes at SXSW Music 2012. Photo by Richard Kies. Premiere of "21 Jump Street" at SXSW Film 2012. Photo by Michael Buckner/Getty Images. Q&A for "Bernie" at SXSW Film 2012. Photo by Michael Buckner/Getty Images. "Girls" premiere at SXSW Film 2012. Photo by Rita Quinn. Jake Johnson, Mark Duplass, Aubrey Plaza & Karan Soni at the premiere of "Safety Not Guaranteed" at SXSW Film 2012. Photo by Michael Buckner/Getty Images. "Small Apartments" premiere at SXSW Film 2012. Photo by Dustin Finkelstein/Getty Images. Amber Case (entrepreneur) at SXSW Interactive 2012. Photo by Hutton Supancic/Getty Images. Inside Instagram with Kevin Systrom (founder & CEO) at SXSW Interactive 2012. Photo by Carlos Austin. Ray Kurzweil (Google) at SXSW Interactive 2012. Photo by Sean Mathis/Getty Images. Al Gore and Sean Parker (Napster) at SXSW Interactive 2012. Photo by Heather Kennedy/Getty Images.


2,286 Showcasing Artists
182 Panels, Workshops & Sessions
104 Venues & Stages

Keynote Speaker: Bruce Springsteen

Notable Speakers: Steve Greenberg (Lipps Inc.), Paul Williams, Juanes, Martin Atkins, Ian Astbury, Mark Mothersbaugh, Arlo Guthrie, Nas, Ann and Nancy Wilson of Heart, Donovan

Notable Showcasing Artists: Jimmy Cliff (Kingston JAMAICA), Bruce Springsteen (Long Branch NJ), Lionel Richie (Los Angeles CA), Built to Spill (Boise ID), A$AP Rocky (New York NY), Rodriguez (Detroit MI), Santigold (Philadelphia PA), Purity Ring (Montreal CANADA), Blitzen Trapper (Portland OR), fun. (New York NY), The Jesus and Mary Chain (Glasgow UK), Cults (New York NY), Bob Mould (San Francisco CA), Timbaland (Miami FL), Ed Sheeran (Framlingham UK), Sleigh Bells (New York NY), Thomas Dolby (Suffolk UK), T.I. (Atlanta GA), Tenacious D (Los Angeles CA), Schoolboy Q (Los Angeles CA), Alabama Shakes (Athens AL), Fiona Apple (New York NY), The Shins (Albuquerque NM), Gary Clark Jr. (Austin TX), Poliça (Minneapolis MN), Norah Jones (New York NY), THEESatisfaction (Seattle WA), Juanes (Medellin COLOMBIA), The Lumineers (Denver CO)


Raise the roof: The Paramount Theatre goes wild for the world premiere of HBO’s series’ Girls, followed by the world premiere of 21 Jump Street and a raucous Q&A with Jonah Hill and Channing Tatum.

Notable Speakers: Willem Dafoe, Richard Linklater, Seth MacFarlane, Cliff Martinez, Mark Mothersbaugh, Kevin Smith, Jeffrey Tambor’s Acting Workshop, Mark Wahlberg, Joss Whedon

World Premiere Film Festival Highlights: Beauty is Embarrassing (Neil Berkeley), Big Easy Express (Emmett Malloy), The Cabin in the Woods (Drew Goddard), Citadel (Ciarán Foy), Eden (Megan Griffiths), Fat Kid Rules the World (Matthew Lillard), Gayby (Jonathan Lisecki), Sequin Raze (Sarah Gertrude Shapiro), Starlet (Sean Baker), Sun Don’t Shine (Amy Seimetz), Waiting for Lightning (Jacob Rosenberg)

Notable Talent: Mike Birbiglia, Jack Black, Billy Campbell, Deepak Chopra, Kristen Connolly, Willem Dafoe, Minnie Driver, Lena Dunham, Mark Duplass, Julia Garner, Gina Gershon, Bobcat Goldthwait, Emile Hirsch, Richard Jenkins, Jake Johnson, Alex Karpovsky, Johnny Knoxville, Melissa Leo, Matthew Lillard, Ziggy Marley, Matthew McConaughey, Nick Offerman, Aubrey Plaza, Rob Riggle, Mumford & Sons, Mark Wahlberg, Danny Way, Bradley Whitford, Paul Williams


SXSW Interactive introduces Startup Village® as a hub for the startup community. Initially called "Crossover Programming" in 2010, Convergence Programming is officially added for Interactive, Film and Music badgeholders. Jeffrey Zeldman becomes first-ever SXSW Hall of Fame inductee. SXSW Create joins the roster for hacker / maker movement. Instagram's Kevin Systrom is a last-minute addition to the Featured Speaker roster; three weeks after the event, his application is purchased by Facebook for two billion dollars. Pinterest wins “Breakout Digital Trend” at SXSW Interactive Awards.

Keynotes: Baratunde Thurston (, Amber Case (, Ray Kurzweil (Kurzweil Technologies) as interviewed by Lev Grossman (Time Magazine), Jennifer Pahlka (Code for America), Bruce Sterling (author) (Closing Remarks)

Notable Speakers: Aneesh Chopra, Bing Gordon, Catharine Havasi (MIT Media Lab), Jane McGonigal, Eric Ries (Lean Startup), Alec Ross (US Department of State), Don Tapscott (author), Bob Vila, Jill Abramson (New York Times), Nick Denton (Gawker), Vic Gundotra (Google), George Friedman (Stratfor), Peter Diamandis (XPrize), Ayah Bdeir, Kevin Systrom (Instagram), Leslie Saxon (USC Division of Cadriovascular Medicine), Ben Silbermann (Pinterest)

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SXSW 2013

“South by Southwest broadly is about bringing people from a wide array of business and creative disciplines together to figure out the future... It’s a forward-thinking event.”


SXSW Music 2013 Video Playlist
SXSW Film 2013 Video Playlist
SXSW Interactive 2013 Video Playlist

Photos (click to enlarge)

SXSW Music 2013 Keynote Speaker Dave Grohl. Photo by Mindy Best. Stevie Nicks at SXSW Music 2013. Photo by Mindy Best. Kendrick Lamar at SXSW Music 2013. Photo by Richard McBlane. Cafe Tacvba at SXSW Music 2013. Photo by Mark Davis. Nick Cave at SXSW Music 2013. Photo by Isaac Solomon. Steve Carrell, Olivia Wilde & Jim Carrey at "The Incredible Burt Wonderstone" world premiere at SXSW Film 2013. Photo by Michael Buckner/Getty Images. Selena Gomez, Rachel Korine, Ashley Benson & James Franco at the "Spring Breakers" premiere at SXSW Film 2013. Photo by Michael Buckner/Getty Images. Paul Walker at SXSW Film 2013. Photo by Karl Capelli. "Much Ado About Nothing" Q&A with Joss Whedon at SXSW Film 2013. Photo by Michael Buckner/Getty Images. "Linsanity" Q&A at SXSW Film 2013. Photo by Robert Tobiansky. Tina Roth Eisenberg (swissmiss) at SXSW Interactive 2013. Photo by Mike Jordan. Aisha Tyler (actress & comedian) at the 2013 SXSW Interactive Awards. Photo by Richard McBlane/Getty Images. Elon Musk (entrepreneur) at SXSW Interactive 2013. Photo by Sean Mathis/Getty Images. Danah Boyd and Baratunde Thurston (writer & comedian) at SXSW Interactive 2013. Photo by Richard McBlane/Getty Images.


2,278 Showcasing Artists
188 Panels, Workshops & Sessions
113 Venues & Stages

Keynote Speaker: Dave Grohl

Notable Speakers: Clive Davis, Richard Thompson, Eric Burdon, Deadmau5 and Richie Hawtin, Jim James, Depeche Mode, Young Guru, 50 Cent, Nick Cave, Shel Talmy, Bootsy Collins and Chuck D, Stevie Nicks, Amanda Palmer

Notable Showcasing Artists: Emmylou Harris & Rodney Crowell (Nashville TN), Macklemore & Ryan Lewis (Seattle WA), Nick Cave and the Bad Seeds (London UK), The Zombies (St. Albans UK), Michael Kiwanuka (London UK), Joey Bada$$ & Pro Era (Brooklyn NY), Charli XCX (London UK), Icona Pop (Stockholm SWEDEN), Alt-J (Cambridge UK), Earl Sweatshirt (Los Angeles CA), Dawes (Los Angeles CA), Jake Bugg (Nottingham UK), Pharrell Williams (Virginia Beach VA), Kendrick Lamar (Compton CA), Haim (Los Angeles CA), Vampire Weekend (New York NY), John Fogerty (Berkeley CA), Prince (Minneapolis MN), Chvrches (Glasgow UK), Jim James (Louisville KY), Cafe Tacvba (Mexico City MEXICO), Omar Souleyman (Ras Al Ayn SYRIA), Autre Ne Veut (Brooklyn NY), Justin Timberlake (Los Angeles CA), Solange (Houston TX), Green Day (East Bay CA)

Grulke Prize Winners: Following the untimely death of SXSW Creative Director Brent Grulke the previous August, the first Grulke Prizes are awarded to Chrvches (Developing Non-US Act), Haim (Developing US Act) and The Flaming Lips (Career Act)


High-brow hedonism: Spring Breakers, Cheap Thrills, Drinking Buddies and Good Ol’ Freda running the gamut from the sublime to the ridiculous and back again.

Notable Speakers: Danny Boyle, David Carr, Nick Cave, Michael Cera, Carlton Cuse, Shawn Fanning, Neil Gaiman, Selena Gomez, Harmony Korine, Chuck Lorre, Matthew McConaughey, Sean Parker, Sarah Silverman, Jeffrey Tambor’s Acting Workshop, Reggie Watts, Joss Whedon, Alex Winter, Lauren Zalaznick, Rob Zombie

World Premiere Film Festival Highlights: 12 O’Clock Boys (Lotfy Nathan), Big Joy: The Adventures of James Broughton (Eric Slade & Stephen Silha), Cheap Thrills (E.L. Katz), Downloaded (Alex Winter), Drinking Buddies (Joe Swanberg), Euphonia (Danny Madden), Evil Dead (Fede Alvarez), Good Ol’ Freda (Ryan White), Hours (Eric Heisserer), Maidentrip (Jillian Schlesinger), The Punk Singer (Sini Anderson), The Short Game (Josh Greenbaum), Short Term 12 (Destin Daniel Cretton)

Notable Talent: Simon Baker, Elizabeth Blackmore, Rose Byrne, Steve Carell, Jim Carrey, Snoop Dogg, Shiloh Fernandez, James Franco, Selena Gomez, Joseph Gordon-Levitt, Dave Grohl, Jake Johnson, Catherine Keener, Rachel Korine, Brie Larson, Jared Leto, Brit Marling, Matthew McConaughey, Radha Mitchell, Michelle Monaghan, Stevie Nicks, Ellen Page, Paul Rudd, Alexander Skarsgard, Dave Stewart, Lou Taylor Pucci, Paul Walker, Olivia Wilde


SXSW Interactive turns 20 years old and total number of registrants tops out at just above 30,000. Research finds that companies which have participated in SXSW Accelerator have received over $587 million in funding. 2013 marks the first year for the newly-named Gaming Expo (formerly known as ScreenBurn). Aisha Tyler emcees the SXSW Interactive Awards. Space (NASA) and 3D printing emerge as popular themes in PanelPicker. Says Elon Musk during his Keynote interview: "I want to die on Mars, but not on impact." Leap Motion wins “Trend of the Year” at SXSW Interactive Awards. Dates for the SXSW Trade Show move -- the show now begins on Sunday and runs through the end of the day on Wednesday.

Keynotes: Bre Pettis (MakerBot) (Opening Remarks), Tina Roth Eisenberg (Swiss Miss), Elon Musk (SpaceX) as interviewed by Chris Anderson (3D Robotics), Julie Uhrman (Ouya) as interviewed by Joshua Topolsky (The Verge), Matthew Inman (The Oatmeal), Bruce Sterling (author) (Closing Remarks)

Notable Speakers: Esther Dyson (EDventure Holdings), Yuri Milner (Digital Sky Technologies), Jason Calcanis, Aileen Lee (Cowboy Ventures), Palmer Luckey, Neil Gaiman, Joi Ito, Soledad O’Brien, Dr. Jill Tarter (SETI), Tony Fadell (Nest), Scott McNealy (Wayin)

In summer 2013, SXSW branched out away from Austin and held the first SXSW V2V conference in Las Vegas. The event brings the startup and venture capital communities together with the creative industries, serving innovators and entrepreneurs from across all the industries at the core of the SXSW Family of events, including technology, music, film, fashion, health, education, sustainability, and more.

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SXSW 2014

“That small, grass-roots event — which drew 700 people its inaugural year — has since mushroomed into SXSW, one of the largest and most influential gatherings on the planet.”

-USA Today


SXSW Music 2014 Video Playlist
SXSW Film 2014 Video Playlist
SXSW Interactive 2014 Video Playlist

Photos (click to enlarge)

Hyuna at SXSW Music 2014. Photo by Amanda Gianniny. Kelis at SXSW Music 2014. Photo by Robert Santos. Ana Tijoux at SXSW Music 2014. Photo by Cal Holman. SXSW Music 2014 Keynote Speaker Lady Gaga. Photo by Michael Loccisano. Tilda Swinton & Eugene Hernandez at the 2014 SXSW Film Conference. Photo by Heather Kennedy/Getty Images. Seth Rogen, Zac Efron, Christopher Mintz-Plasse, Ike Barinholtz, Dave Franco & Jerrod Carmichael at the premiere of "Neighbors" at SXSW Film 2014. Photo by Yoomi Park. Richard Linkater, Wes Anderson, Jason Schwartzman & Randall Poster at a special Q&A for "The Grand Budapest Hotel" at SXSW Film 2014. Photo by Claudio Fox. Mike Judge, Martin Starr & Thomas Middleditch at the "Silicon Valley" premiere at SXSW Film 2014. Photo by Dustin Finkelstein/Getty Images. SXSW Film 2014 Keynote Speaker Lena Dunham. Photo by Michael Buckner/Getty Images. Sophia Amoruso (Nasty Gal) at SXSW Interactive 2014. Photo by Earl McGehee/Getty Images. Edward Snowden at SXSW Interactive 2014. Photo by Estibaliz Quezada. Neil deGrasse Tyson at SXSW Interactive 2014. Photo by Rebecca Hedges-Lyon. Chelsea Clinton at SXSW Interactive 2014. Photo by Errich Petersen.


2,371 Showcasing Artists
214 Panels, Workshops & Sessions
111 Venues & Stages

Keynote Conversation: Lady Gaga

Notable Speakers: Blondie, Sean “Diddy” Combs, Neil Young, Rahm Emanuel, Jarvis Cocker, Lil Wayne, Damon Wayans, Annie Clark (aka St. Vincent), Stuart Murdoch, Gary Numan, Ana Tijoux

Notable Showcasing Artists: División Minúscula (Matamoros MEXICO), Coldplay (London UK), MS MR (New York NY), Wolf Alice (London UK), Wiz Khalifa (Pittsburgh PA), Gruff Rhys (Cardiff UK), The Strypes (Cavan IRELAND), Damon Albarn (London UK), Future Islands (Baltimore MD), Gary Numan (Los Angeles CA), Phantogram (Saratoga Springs NY), Foxboro Hot Tubs (Oakland CA), Phil and Dave Alvin (Los Angeles CA), Aloe Blacc (Los Angeles CA) MØ (Copenhagen DENMARK), Rhett Miller (Dallas TX), Echosmith (Los Angeles CA), Blondie (New York NY), St. Vincent (New York NY), Kelis (New York NY), Hyuna (Seoul SOUTH KOREA), Suzanne Vega (New York NY), Tove Lo (Stockholm SWEDEN)

Milestones & Highlights: Take Me to the River showcase with North Mississippi All-Stars, Charlie Musslewhite, Bobby Rush, Ben Cauley and the Royal Horns of Memphis, Big Baby, Snoop Dogg, P-Nut, Al Kapone, Frayser Boy

Grulke Prize Winners: The Strypes (Developing Non-US Act), Future Islands (Developing US Act), Damon Albarn (Career Act)


Fingers on the pulse: Episodics launch to recognize innovative small-screen content. Plus, SXSports® goes live to address convergence between the entertainment, creative and sporting worlds.

Keynotes: Jason Blum, Lena Dunham, Casey Neistat, Marc Webb

Notable Speakers: Tunde Adebimpe, Fred Armisen, Kevin Bacon, Jason Bateman, Carrie Brownstein, Adam Buxton, Nicolas Cage, Robert Duvall, Jon Favreau, David Gordon Green, Pete Horner of Skywalker Sound, Alejandro Jodorowsky, Mindy Kaling, Leonard Maltin, Jason Schwartzman, Tilda Swinton, Jeffrey Tambor’s Acting Workshop

World Premiere Film Festival Highlights: 10,000KM (Carlos Marques-Marcet), Buzzard (Joel Potrykus), Chef (Jon Favreau), Creep (Patrick Brice), Evolution of a Criminal (Darius Clark Monroe), Harmontown (Neil Berkeley), Honeymoon (Leigh Janiak), Neighbors (Nicholas Stoller), Print the Legend (Luis Lopez & Clay Tweel), Silicon Valley HBO series (Mike Judge), Veronica Mars (Rob Thomas)

Memorable Film Festival Screenings: Cesar Chavez (Diego Luna), Cosmos (Brannon Braga & Bill Pope), Grand Budapest Hotel (Wes Anderson)

Notable Talent: Wes Anderson, Jason Bateman, Kristen Bell, Hannibal Buress, Nicolas Cage, Jerrod Carmichael, Jemaine Clement, Rosario Dawson, Neil deGrasse Tyson, Zac Efron, America Ferrera, Eva Green, Kathryn Hahn, Dan Harmon, Josh Hartnett, Ethan Hawke, Simon Helberg, John Leguizamo, Juliette Lewis, Diego Luna, Melanie Lynskey, Thomas Middleditch, T.J. Miller, Dick Miller, Christopher Mintz-Plasse, Mike Myers, Kumail Nanjiani, Michael Pena, Imogen Poots, John Ridley, Jason Ritter, Seth Rogen, Alia Shawkat, Jeremy Sisto, Jenny Slate, Martin Starr, Elizabeth Streb, Tilda Swinton, Patrick Wilson, Elijah Wood


Privacy and Online Security wins "Trend of the Event" at the SXSW Interactive Awards stemming from buzzed-about talks by Edward Snowden, Glenn Greenwald and Julian Assange. SXsports launches a three-day track of programming catering to fans, athletes and pop culture. The Gaming Expo introduces the first ever SXSW Gaming Awards, co-emceed by YouTube sensations iJustine and SMOSH. Startup Village maintains steady growth with more International Startups. Accelerator Awards move to Saturday night. It's all good – SXSW Interactive celebrates social do-gooders with Dewey Winburne Community Service Awards and introduces SXeve, a community hub focused on empowering women via enterprise.

Keynotes: Austin Kleon (author) (Opening Remarks), Dr. Neil deGrasse Tyson (astrophysicist), Anne Wojcicki (23andMe), Adam Savage (MythBusters), Chelsea Clinton (Clinton Foundation); Bruce Sterling (author) (Closing Remarks)

Notable Speakers: Edward Snowden (whistleblower), Shaquile O’Neal (athlete), Ben Horowitz (Andreessen Horowitz), Jade Raymond (Ubisoft Toronto), Julia Allison (The Julia Allison Brand), Randi Zuckerberg (Zuckerberg Media)

Notable Sessions: A Virtual Conversation with Edward Snowden; The Growing Impact of Games and Entertainment; Are We All Producers Now?

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SXSW 2015

"… SXSW brings swarms of influential people together in one place at one time. That many like-minded people in one place yields huge opportunities."

-Pigeons & Planes


SXSW 2015 Live Performances & Sessions
SXSW 2015 Speaker, Filmmaker and Artist Interviews

Photos (click to enlarge)

Rae Sremmurd at SXSW Music 2015. Photo by Joel De La Rosa. Perfume at SXSW Music 2015. Photo by Dustin Finkelstein/Getty Images. SXSW Music 2015 Keynote Speaker Snoop Dogg. Photo by Amanda Stronza. Stromae at SXSW Music 2015. Photo by Diego Donamaria. Producer Kim Caramele and writer/actress Amy Schumer at the 2015 SXSW premiere of Trainwreck. Photo by Michael Buckner/Getty Images. "The Breakfast Club" Q&A at SXSW Film 2015. Photo by Michael Buckner/Getty Images. SXSW Film 2015 Keynote Speaker Mark Duplass. Photo by Heather Kennedy/Getty Images. Guillermo Del Toro & Ryan Gosling at SXSW Film 2015. Photo by Michael Loccisano/Getty Images. SXSW Film 2015 Keynote Speaker Ava Duvernay. Photo by Heather Kennedy/Getty Images. Martine Rothblatt (lawyer, author & entrepreneur) at SXSW Interactive 2015. Photo by Diego Donamaria. Princess Reema at SXSW Interactive 2015. Photo by Errich Petersen. Jesse Jackson at SXSW Interactive 2015. Photo by Travis Ball/Getty Images. Paola Antonelli (author) at SXSW Interactive 2015. Photo by Travis Ball/Getty Images.


2,266 Showcasing Artists
233 Panels, Workshops & Sessions
107 Venues & Stages

Keynote Conversation: Snoop Dogg

Notable Speakers: Big Sean, Wyclef Jean, Wynonna Judd, The Church, Shepard Fairey, Will Butler; Paul Krugman; Chuck D, Gloria Trevi, Henry Rollins

Notable Artists: The Residents (San Francisco CA), Courtney Barnett (Melbourne AUSTRALIA), Spoon (Austin TX), Leon Bridges (Fort Worth TX), Perfume (Hiroshima JAPAN), Hitchhiker (Seoul SOUTH KOREA), Songhoy Blues (Bamako MALI), Kate Tempest (London UK), Angel Olsen (Asheville NC), The Damned (London UK), Stromae (Brussels BELGIUM), Shamir (Las Vegas NV), James Bay (Hitchin UK), Ghostface Killah (New York NY), Seinabo Sey (Stockholm SWEDEN), Rae Sremmurd (Tupelo MS), Laura Marling (London UK), Real Estate (Ridgewood NJ), Vic Mensa (Chicago IL), Soak (Derry UK), Dipset (New York NY), Chance the Rapper & The Social Experiment (Chicago IL), The Church (Sydney AUSTRALIA), Swervedriver (Oxford UK), AWOLNATION (Los Angeles CA), Alvvays (Toronto CANADA), Natalie Prass (Nashville TN), DeJ Loaf (Detroit MI), Rangleklods (Copenhagen DENMARK), Waxahatchee (Philadelphia PA), Portugal. The Man (Anchorage AK), Torres (Brooklyn NY)

Grulke Prize Winners: Courtney Barnett (Developing Non-US Act), Leon Bridges (Developing US Act), Spoon (Career Act)


Rising up: Amy Schumer’s Trainwreck and Trey Edward Shults’ KRISHA represent two fresh talents on the ascent. SXSW also presented exclusive preview footage of Mad Max: Fury Road, a last minute surprise World Premiere of Furious 7, the North American Premiere of Ex Machina, and the 30th Anniversary Screening of The Breakfast Club.

Keynotes: Mark Duplass, Ava DuVernay, RZA, Christine Vachon

Notable Speakers: Sandra Adair, Geoff Barrow, Guillermo del Toro, Sally Field, Will Forte, Alex Garland, Ryan Gosling, Brian Grazer, Oscar Isaac, Phil Lord, Julia Louis Dreyfus, Chris Miller, Jeff Nichols, Randall Poster, Gina Prince-Bythewood, John Ridley, Henry Rollins, Amy Schumer, Michael Shannon, Morgan Spurlock, Derek Waters, Beau Willimon

World Premiere Film Festival Highlights: A Brave Heart: The Lizzie Velasquez Story (Sara Bordo), Brand: A Second Coming (Ondi Timoner), Deep Web (Alex Winter), The Final Girls (Todd Strauss-Schulson), Fresno (Jamie Babbit), Hello, My Name is Doris (Michael Showalter), Mavis! (Jessica Edwards), Raiders! (Jeremy Coon & Tim Skousen), Rolling Papers (Mitch Dickman), Sneakerheadz (David T. Friendly & Mick Partridge), Spy (Paul Feig), Steve Jobs: The Man in the Machine (Alex Gibney), The Invitation (Karyn Kusama), and too many more to mention!

Notable Talent: Vanessa Bayer, Rose Byrne, Bobby Cannavale, Steve Carell, Billy Crystal, Adam Devine, Robert Duvall, Taissa Farmiga, Will Ferrell, Sally Field, Josh Gad, Tyrese Gibson, Domhnall Gleeson, Ryan Gosling, Max Greenfield, Judy Greer, Rupert Grint, Bill Hader, Colin Hanks, Kevin Hart, Josh Hartnett, Oscar Isaac, Rashida Jones, Natasha Lyonne, Melissa McCarthy, Thomas Middleditch, Adam Pally, Aubrey Plaza, Molly Ringwald, Henry Rollins, Stephen Root, Leon Russell, Rosa Salazar, Amy Schumer, Ally Sheedy, Christian Slater, Mavis Staples, Jason Statham, Gloria Trevi, Reggie Watts, Elijah Wood, Neil Young


Sunny spring weather plus the opening of the JW Marriott Hotel meant that registrants spread out in downtown Austin in ways that they had not in previous years. In 2015, we also launched the SX Health and MedTech Expo, a two-day event that leverages the momentum of the University of Texas’ soon-to-open Dell Medical School. At a time when the Ellen Pao gender discrimination trial was concluding in San Francisco, “Diversity in Tech” was named “Trend of the Event” at SXSW. Meanwhile, live personal streaming app MeerKat reminded attendees that innovation in the social media space is alive and kicking. Registrants were able to move around the city more conveniently than ever before with the addition of Lyft and Uber.

Keynotes: Paola Antonelli (MoMA), Princess Reema Bint Bandar Al-Saud (Alfa Int'l), Martine Rothblatt (United Therapeutics), Logan Green (Lyft), Astro Teller (Google[x])

Notable Speakers: Rand Paul (US Senator), Bill Gurley (Benchmark Capital), Malcolm Gladwell (author), Jonah Peretti (Buzzfeed), Gigi Sohn (FCC), Mellody Hobson (Ariel Investments), Eric Garcetti (Mayor of Los Angeles)

Notable Sessions: Fair and Open: The FCC’s Broadband Future; Lessons from Buzzfeed; What Tech Startups Should Being Doing Next

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SXSW 2016

Help us write the next chapter of SXSW Music, Film and Interactive, March 11-20, 2016. Badge credentials and hotel rooms will be available soon. Visit for more information.

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