About SXSW

South by Southwest® dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2023 – Photo by Tico Mendoza


An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film and television screenings, world-class exhibitions, professional development and networking opportunities, tech competitions, awards ceremonies, and much more. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

South By Southwest dedicates itself to helping creative people achieve their goals.

Join us March 8-16 in Austin, Texas for the 2024 SXSW Conference & Festivals. Learn more about registration and how to book your hotel for 9 days of discovery and creative inspiration!

Connect With SX

To keep up with all things South By® check out the SXSW News feed for the latest announcements and follow us on Facebook, Twitter, Instagram, TikTok, and LinkedIn.

Subscribe to important SXSW Event Updates and Community Newsletters based on your interests to stay in the SX know all season long.

Dive Into SXSW News

Browse the latest announcements, programming features, and important dates.

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Join Us at SXSW 2024

Experience the 2024 SXSW Conference & Festivals in Austin, Texas from March 8-16. Secure your SXSW Badge and book your hotel early for the best rates!

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SXSW Photo Galleries

Journey through sessions, premieres, showcases, and uniquely SXSW moments.

SXSW 2023 Conference Featured Session - Creating Happiness: The Art & Science of Disney Parks Storytelling

Official SXSW Merch

Get your official SXSW Merch including the 2023 SXSW Poster designed by Austin artist, Rex Hamilton. Plus, browse shirts, hats, bags, and more!

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The Official 2023 SXSW Poster was designed by local Austin artist, Rex Hamilton. This silkscreen is signed by the artist and hand numbered in a limited run of 400. Final artwork may vary slightly. Final Size 18x24

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