About SXSW

The South by Southwest® (SXSW®) Conference & Festivals celebrate the convergence of the interactive, film, and music industries. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.


Photo by Jordan Hefler

Photo by Jordan Hefler

 

Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

South By Southwest dedicates itself to helping creative people achieve their goals.

An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. Throughout SXSWeek®, experience unparalleled discovery, learning, and networking with creatives across interactive, film, and music industries.

2021 Event Information

SXSW is launching SXSW Online as part of our 2021 offerings. The digital experience will feature conference keynotes and sessions, screenings, showcases, networking, and exhibitions. The dates for SXSW EDU Online are March 9 – March 11, 2021 and SXSW Online will take place March 16 – March 20, 2021.

Entries for the 2021 digital experience will open on Tuesday, October 6 with PanelPicker proposals for SXSW and SXSW EDU, as well as Film Festival submissions. In lieu of the standard showcase application process, the Music Festival will be curated by programming staff with priority given to showcase presenters and artists who were scheduled for the 2020 event.

SXSW is working with the City of Austin and public health authorities on plans for a physical event in 2021. We will provide updates as more information becomes available.

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Programming Overview

 

SXSW Conference
The conference program provides an opportunity for global professionals at every level to participate, network, and advance their careers. Experience compelling Keynotes, Featured Speakers, panels, sessions, book readings, podcasts, and more session formats.

SXSW Film Festival
Celebrating raw innovation and emerging talent, the Film Festival has become known for the high caliber and diversity of films presented alongside its smart, enthusiastic audiences during its nine-day event footprint.

SXSW Music Festival
Featuring a variety of new, developing, and established Showcasing Artists, the Music Festival brings together 2,000+ artists across all genres. Dive into a curated mix of performances across Austin with artists and industry professionals from around the globe.

SXSW Comedy Festival
Running simultaneously with the Film and Music Festivals, the Comedy Festival presents uniquely diverse programming of comedic performers, showcases, and events. Catch rising stars, established greats, and surprise guests all SXSW long.

Exhibitions
Beyond the festival scope, SXSW hosts many different world-class exhibitions that connect creatives across all industries. Take your discovery a step further at the SXSW Trade Show, Flatstock, SXSW Marketplace, SXSW Wellness Expo, and more. Explore all the available exhibition opportunities to position your forward-thinking company in front of thousands of creative professionals this March.

Playing host to a variety of evening networking events, SXSW also holds numerous esteemed competitions and awards ceremonies honoring some of the tech industry’s most important innovators and cutting-edge companies.

The Attendee Services Hub is your guide through SXSW resources from the SXSW GO mobile app to event navigation tools to help you prepare for the adventure ahead. View the SXSW Timeline for a general breakdown of our daily programming schedule.

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