About SXSW

South by Southwest® dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2023 – Photo by Tico Mendoza

An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film screenings, exhibitions, professional development, and a variety of networking opportunities.

SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Join us each March in Austin, Texas for the SXSW Conference & Festivals. Learn more about registration and how to book your hotel for 10 days of discovery and creative inspiration!

South By Southwest dedicates itself to helping creative people achieve their goals.

Connect With SX

To keep up with all things South By® check out the SXSW News feed for the latest announcements and follow us on Facebook, Twitter, Instagram, and LinkedIn.

Subscribe to important SXSW Event Updates and Community Newsletters based on your interests.

Dive Into SXSW News

Browse the latest announcements, programming features, and important dates.

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Join Us at SXSW 2024

Get ready for the 2024 SXSW Conference & Festivals in Austin, Texas from March 8-16. Register and book your Austin stay today!

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Watch SXSW 2023 On Demand

Relive exciting Keynotes, Featured Sessions, and more from SXSW 2023 on our official YouTube channel.

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SXSW Photo Galleries

Journey through sessions, premieres, showcases, and uniquely SXSW moments.

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SXSW 2023 Conference Featured Session - Creating Happiness: The Art & Science of Disney Parks Storytelling

Awards Winners

Celebrate the winners across multiple SXSW 2023 event categories.

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Official SXSW Merch

Get your official SXSW Merch including the 2023 SXSW Poster designed by Austin artist, Rex Hamilton. Plus, browse shirts, hats, bags, and more!

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The Official 2023 SXSW Poster was designed by local Austin artist, Rex Hamilton. This silkscreen is signed by the artist and hand numbered in a limited run of 400. Final artwork may vary slightly. Final Size 18x24

BBQ and SXSW Softball

Open to all SXSW Platinum and Music Badges.

The annual SXSW Closing Barbecue and Softball Tournament is the traditional closing social event of SXSW. Wrap up your SXSW with a friendly game and some delicious bites!

Learn More About SXSW Softball