SXSW Interactive Parties & Special Events

Opening Party at SXSW Interactive 2015. Photo by Merrick Ales.

See Our Live Schedule for a list of SXSW Interactive Parties

Beloved as part of the SXSW experience, special events and parties make up a big part of every day and night of the festival. From intimate happy hours to high-caliber awards ceremonies – a bevy of intriguing events awaits.

2016 Interactive Opening Party Sponsor

Interactive Opening Party Presented by Bazaarvoice

  • Friday, March 11
  • 8:00–11:00pm
  • Mellow Johnny's (400 Nueces Street)
    Kick off your SXSW experience with Bazaarvoice, proud sponsor of SXSW Interactive Opening Party. Bazaarvoice is based around a simple truth: When people talk to each other, they buy stuff. So show up, talk to each other and learn about the power of consumer generated content while enjoying live music, open bar and special surprises.

2016 Mix at Six Sponsor

Mix At Six by HP Aurasma

  • Saturday, March 12
  • 6:00–8:00pm
  • Swan Dive (615 Red River Street)
    Sponsored by leading augmented reality provider HP Aurasma, this annual party offers excellent noshes and networking opportunities along with amazing augmented reality experiences and unforgettable interactive giveaways. Save it in your calendar now!

2016 Major Sponsor - Interactive

#ARCafterdark Deloitte Digital SXSW Interactive Parties

  • Friday, March 11 and Saturday, March 12th
  • 8:00pm–Midnight
  • Palm Door on Sixth (508 E 6th St.)
    Can’t wait for the Music? Don’t worry. We open up Deloitte Digital’s Interplay Lab for #ARCafterDark, where we’re bringing you early concert performances from the world’s top indie bands. Register at

2016 Interactive Closing Party Sponsor

Interactive Closing Party Presented by Media Temple

  • Tuesday, March 15
  • 9:00pm–12:00am
  • Stubb's (801 Red River Street)
    The epic SXSW Interactive Closing Party Presented by Media Temple is back at Stubbs on March 15. Get ready for one of the biggest (and dare we say best) SXSW parties. Massive musical guests will keep you rocking all night long.

To learn more about hosting an official event during SXSW Interactive, please contact us.

SXSW Interactive 2016 will feature close to 100 official social events which will be announced closer to the event.

High Beam is the official party planner for SXSW.

Opening Party at SXSW Interactive 2015 photo by Merrick Ales.