SXSW Interactive: Our Story

Founded in 1994, the SXSW Interactive Festival runs Friday, March 11 through Tuesday, March 16 in beautiful Austin, Texas.

The event features five days of exciting solo presentations and panels from some of the world’s most creative thinkers, as well as dozens and dozens of incredible networking opportunities. Verticals explored at the event range from startups to sports, from branding to bio-tech, from food to fashion, from drones to design thinking, from policy to programming and everything in between. With so many smart thinkers and so many enlightening topics, SXSW Interactive has become the place to preview the technology of tomorrow today

Stay tuned to this site for more updates on what the 2016 event will bring! Specifically, mark your calendar for Monday, October 19, 2015 which is when the bulk of content for next spring in Austin will be announced.

You can also relive the excitement of SXSW through the sizzle reel below.



Mission Statement for SXSW Interactive: Creativity, Innovation and Inspiration

The values of innovation, inspiration and creativity shape everything that we do at the SXSW Interactive Festival. Innovation means that we try to showcase up-and-coming technologies and industry leaders at SXSW. Inspiration means that we always aim for programming that will enliven, energize and excite SXSW attendees. Creativity means that the event is ultimately less about shiny new apps and sleek new apps than it is about sharing new ideas.

As organizers, we understand the importance of the community in improving the overall quality of the event at the SXSW Interactive Festival. The PanelPicker is a manifestation of this commitment to the community. This innovative interface allows anyone from the digital creative community to suggest programming ideas — not just the so-called tech industry experts. The PanelPicker also empowers anyone in the community to vote on which suggested ideas should be part of the event (and to explain their vote via comments). Our commitment to community values also shines with the Dewey Winburne Community Service Awards, as well as the various social good sessions that we program during the event.

Finally, we acknowledge that SXSW Interactive is always a work-in-progress. Every year, we tinker with the formula and the event continues to improve. But every year we also discover more elements that need re-thinking and re-working. Many of the best improvements at SXSW Interactive come as a result of community input from engaged people such as yourself. If you have ideas on changes that we can implement to make the event better, then please contact us at this address.