SXsports: The Sweet Spot of Interactive & Film

NBA Commissioner Adam Silver to be opening Featured Speaker at SXsports 2016_photo courtesy NBA

SXsports runs March 11-13, 2016

SXSW introduced SXsports® in 2014 as a Convergence track of the annual event. The three-day, sport-focused programming is open to all Film and Interactive registrants, and features sessions, film screenings and more.

Championing a broader perspective on the world of sports unique to SXSW, SXsports explores cultural impact and the human experience, tackles the future of sport in all its forms, and embraces technology and innovation. Rooted in one of the most influential cultural events in the world, SXsports offers the sports industry singular access to creative leaders, early adopters and die-hard fans from across the sports, entertainment and technology industries.

2016 Information

SXsports will run Friday, March 11 through Sunday, March 13 as part of the 2016 SXSW Interactive and SXSW Film events in Austin, Texas.

Most conference programming for SXsports occurs at the Four Seasons Hotel in Austin (although some Featured Sessions will occur at the Austin Convention Center). Film Screenings will take place at various official SXSW Film venues.

Who Can Attend:
You must have a 2016 SXSW Interactive, Film, Gold or Platinum badge to attend SXsports official programming and events. Register to attend today.

Questions? Contact us at

2016 Programming and Events

Additional confirmed programming to be announced soon!

Featured Speakers



View 2015 SXsports Programming>>

Photo by Amy E. Price/Getty Images