Join Nielsen's Mitchell Habib for 'The Soap Lady: Finding Disruptive Consumers'

Written by Corinna Burford | Sunday, Mar 9, 2014

Image Courtesy of NielsenWhat do an ATM, a packet of laundry detergent and a tampon have in common? They’re all products that have been re-imagined from the ground up to meet the needs of consumers in emerging markets. Join Nielsen’s Mitchell Habib at 12:30 pm on Sunday, March 9 at The Hilton to learn best practices for fostering innovation in emerging markets, for emerging markets, through the lens of an executive who’s done it.

His session on Finding Disruptive Consumers will paint the picture of our world’s population explosion, and how it creates a critical opportunity to serve consumers in the world’s fastest-growing regions. Mitchell will share stories from several amazing entrepreneurs in Africa, India and even the U.S. who are leveraging creativity to meet the needs of consumers in developing markets. You’ll meet “the soap lady,” whose simple idea helped change the way billion-dollar companies package their products. You’ll also learn what it takes to win the loyalty of the 4 billion untapped consumers at the bottom of the economic pyramid.

Whether you’re a big company or you have a big idea, this session will give you the tool kit to win in tomorrow’s biggest growth markets.

Plus, see a drone in action and win a pair of Google Glass.

Image Courtesy of Nielsen