The SXSW PanelPicker

2017 PanelPicker Opens Tuesday, June 28

Submit to PanelPicker Tuesday, June 28 through Friday, July 22, 2016. Stay tuned for more SXSW 2017 details and dates.

The History: Launched in 2007

Over the years, many of the most compelling panels and presentations for the SXSW Music Conference have come directly from our community.

This process was formalized in 2007 with PanelPicker®, an innovative online tool developed to offer the community the chance to become a greater part of SXSW, not only by submitting programming ideas, but also by reviewing, commenting and voting for those ideas they most want to see become a part of the event.

In 2010, SXSW extended PanelPicker to include panel submission ideas for all three annual industry events (Music, Film, and Interactive), further enhancing the opportunity for the intersection of creative and professional minds at SXSW.

"The PanelPicker interface is a natural extension of the creative intermingling that takes place during the festival itself. We are excited that we can provide a forum for new ideas to debut and flourish year-round."
-Roland Swenson, SXSW Managing Director

The Application Process

During the open application process, the online community is encouraged to upload proposals for SXSW Music Conference panels, solo presentations and workshops.

The application process is simple: visit, select SXSW Music Conference, read the PanelPicker FAQ and fill out the form. About a month after the application deadline, all ideas received will be posted and the online community will vote on which proposals they think are the best fit for the upcoming SXSW Music Conference.

The PanelPicker application process for SXSW 2016 is now closed.

The Voting Process

During the voting period, we ask the SXSW community to weigh in on the proposals we have received for the upcoming season. Go to to create an account and get ready to vote beginning Monday, August 10 through Monday, September 7, 2015. Each registered voter can vote once per proposal, thumbs up or thumbs down. Don't forget to leave a constructive comment about what you do or do not like about the proposals you vote on.

The Decision: Voting + Staff + Advisory Board

The Decision: Voting + Staff + Advisory Board

While voting from the community is important, these totals are not the only factor in deciding SXSW programming. Also playing a large role in the decision-making process are the SXSW Music Advisory Board and the SXSW Music Conference staff. As illustrated by the graph at right, each of these three channels informs a percentage in determining the content lineup.

You - 30%

Who knows what you want to see at SXSW better than you? Your input matters.

SXSW Advisory Board - 40 %

A group of music business professionals from the U.S. and around the world, the SXSW Advisory board provides significant feedback on all submissions.

SXSW Staff - 30 %

With years of experience programming this event, the SXSW Music Conference staff weighs in with feedback and work to fill in any gaps in subject matter, strike a balance between new and veteran speakers, and research each presenter’s history and online presence.

"PanelPicker enables us to get a pulse on what the SXSW Music community is truly interested in. It is an indispensable resource for fresh programming ideas and allows our participants an opportunity to share with us and the music community at large what is most important, exciting and topical to them."
-Melissa O'Brien, SXSW Music Conference Panels Chief