GE's Brilliant Brew Truck Brings Hi-Tech Coffee to SXSW

Written by Corinna Burford | Saturday, Mar 9, 2013
<span class="caption left"><img src="/sites/default/files/styles/large/public/news/image/GE_BrilliantBrewTruck.jpg?itok=Rjlwwh6j" width="480" height="360" alt="" class="image-large" />Image Courtesy of GE</span> There’s going to be a new coffee brewing at SXSW this week. GE invites you to Brilliant Brew, a new kind of coffee food truck with hi-tech, software enhanced coffee making. Come see two Barista Bots, robots with facial detection software, transform ‘Tonx coffee’ into a custom latte complete with your picture etched in the foam. Stop by one of their changing locations from Friday, 3/8, to Monday, 3/11 for a whole new coffee experience and see firsthand how brilliant machines are changing the world. **Saturday, 3/9 10am–4pm** 700 Congress Ave (Austin Museum of Art - Made in NY Space) **Sunday, 3/10 11am–6pm** 101 Red River St (SXSW Create) **Monday, 3/11 10am–4pm** 513 E East Cesar Chavez Can’t find the truck? Let GE know at #BrilliantBrew and they will direct you the right place for a hi-tech pick-me-up!