Many SXSW Music alumni came away winners from the annual Juno Awards this past Sunday, honoring the best Canadian musical talent. But perhaps the most exciting award of the night went to Ottawa DJ trio A Tribe Called Red for Breakthrough Group of the Year.
The honor was very special for A Tribe Called Red - an Aboriginal trio constantly advocating on behalf of native peoples, the group deliberately did not submit their 2013 album, Nation II Nation, to the Aboriginal Album of the Year category. As the Huffington Post points out, the trio relied “solely on the strength of their music to stand up against other mainstream contenders.”
Humbled and honored, DJ NDN, standing with his band mates DJ Shub and Bear Witness, reiterated this sentiment in his acceptance speech: “I just want native youth everywhere on Turtle Island to know that this moment is proof that whatever goals you strive for in life, they’re completely attainable! Aim High!”
Congratulations to all of the other SXSW artist alumni who took home Juno Awards this past weekend, including: Tegan and Sara, Arcade Fire, Serena Ryder, Ron Sexsmith, Matt Mays, Karim Ouellet, Justin Rutledge, Ryan Hemsworth (2014 performer), and The Sheepdogs.
A Tribe Called Red photo courtesy of the artist