SXSW Release It

SXSW Release It is a special pitch competition in Startup Village® on the opening day of the SXSW Conference, Friday, March 10. Ten cutting-edge companies launching a new product or service during this SXSW season will present to a panel of industry experts and a winner will be chosen based on which product or service is most likely to succeed in the marketplace.

SXSW Release It winners at SXSW 2016. Photo by Nilesh Patel.

SXSW Release It winners at SXSW 2016. Photo by Nilesh Patel.

Super Sponsors

About SXSW Release It


Any type of technology-related product or service is welcome to apply – we love variety! This is one of the very first events of the SXSW and is a great way to create buzz around your company at the beginning of the SXSW Conference.

The deadline to submit your application is Friday, January 13, 2017.


  • A company’s product / service must have launched no earlier than Sunday, January 1, 2017.
  • A company’s product / service must not be launched after Saturday, March 18, 2017.
  • Companies will be allowed to submit only one product or service to SXSW Release It. Companies who submit more than one product or service will not be eligible to participate in SXSW Release It.
  • Companies can not have presented in any of the following events: SXSW Accelerator, SXSW ECO Startup Showcase, SXSW V2Venture or LAUNCHedu.

For any SXSW Release It inquiries please, contact

Hotel Information

A limited number of rooms are protected for SXSW Release It participants through SXSW Housing & Travel. Rooms are limited to one per registrant and will sell out fast, so be sure to make your hotel request as soon as you are registered. Reservations can be completed in your Shopping Cart or SXsocial account. In the meantime, check out SXSW Housing & Travel for more information about our hotels, pricing, reservation policies, and travel information.


SXSW Release It

Enter your company for the 2017 SXSW Release It competition pitch event. Only 10 entries will be selected as Finalists and invited to present in March in Austin. Entry deadline is Friday, January 13, 2017 at 11:59pm CT.

Apply Now

Attend SXSW 2017

Join us for unparalleled discovery, networking, and inspiration at the 2017 SXSW Conference & Festivals in Austin, TX from March 10-19.

Register Today

2016 Winners & Finalists


2016 SXSW Release It Winner

Inteliclinic Inc.
San Francisco, CA
NeuroOn is an intelligent sleep mask that measures all important biological signals and provides accurate sleep analytics to users. It also has a bright light therapy to help users manage their circadian rhythm and optimize sleep to meet the needs of a 21st century lifestyle.

SXSW Release It Runners Up

Cinamaker Technologies Inc.
Atlanta, GA
Cinamaker Technologies tools empower todays video creators with easy-to-use, powerful, and insanely fast digital workflows for multi-camera capture and production using smartphones, tablets and compatible digital video-cameras.

Dallas/Ft. Worth, TX
Mend brings on-demand medical care to patients at the touch of a button. We provide convenient, transparent and affordable healthcare to our community using the best of both high-touch and high-tech.

2016 SXSW Release It Finalists

Tokyo, Japan
Ideas that reach beyond the imaginable. Technology crosses the bounds of possibilities. Entrepreneurship that surpasses the expected. Three sources of strength, driving DENTSU innovation, bringing positive change to people and society. MotionScore will be the one creating big innovation in the field of music and motion.

Dallas/Ft. Worth, TX
Mend brings on-demand medical care to patients at the touch of a button. We provide convenient, transparent and affordable healthcare to our community using the best of both high-touch and high-tech.

Albuquerque, NM
What if your spare change could create change? MyChange rounds up the change from your everyday credit and debit card transactions to donate to your favorite cause or candidate. Consider MyChange a tip jar for your personal values.

New York, NY
NUEYORKER is a New York based tech start-up that’s building the world’s largest closet of designer clothes, bags, shoes and jewelry by connecting the community. An on-demand closet with a million options dry-cleaned, packaged and delivered to you.

Bellevue, WA
Scoper facilitates decision making by allowing people to see what’s happening at the moment they need it most. Allowing people to experience happenings they are interested in, products or services they care about, or simply to experience a cool place.

St. Louis, MO
taptl invented a see through touch screen TV. Whether the technology is used in retail to revolutionize “window shopping” or in residential spaces to save space and energy, the applications are endless. Founded in 2014, taptl has four patents pending.

Berlin, Germany
The Berlin-based startup videmic GmbH is developing and marketing an ad-hoc video app. The videmic app allows users everywhere to watch HD videos as often as they like and instantly share them with others nearby. Without data usage!

Santa Monica, CA is the first travel search engine to show where you can travel for how much you want to spend. It not only reveals amazing destinations, but also the optimal flight and hotel for each destination.

2016 SXSW Release It Alternates

BoomCloud 360
San Mateo, CA
With offices in San Diego, Austin and Houston, BoomCloud 360 is pioneering the new standard in global entertainment listening. Powered by celebrated academic and industry innovators, BoomCloud 360 creates transformational sound on all headphones, profoundly changing the way consumers experience games, movies, music and streaming across any device.

Allston, MA
QuikForce was founded with the belief that moving should be simple, not stressful. We want to bring an antiquated moving industry into the 21st century, using data analysis and machine learning algorithms to pave the way.

Stay Tuned

Sign up to receive the latest announcements, tips, networking invitations and more.