Bridging the gap between brand presence and brand involvement, SXSW Sponsors provide specific initiatives that benefit our registrants and attendees while enhancing the overall SXSW experience. Our sponsors set out to create inviting platforms to bring registrants together to discover and share ideas while connecting with their brand on a more personal level.
SXSW Sponsors
SXSW appreciates our sponsors for their dedication and contribution to the SXSW Conference & Festivals. Sponsors play an integral role in igniting discovery, making new connections with registrants, and contributing directly to the SXSW community across all sectors.
Headline Sponsor
Rivian
Rivian is an American automotive manufacturer that develops and builds category-defining electric vehicles and accessories. These innovative and technologically advanced products all share a common goal: preserving the natural world for generations to come.
LEARN MORE ABOUT RIVIAN
Major Sponsors
Redbreast
Redbreast Irish Whiskey is back at SXSW Film & TV Festival with Redbreast Unhidden, a platform created in collaboration with award-winning actor Andrew Scott to help fans discover original stories in the world of film.
Eli Lilly
Eli Lilly and Company represents science advancements that solve some of the world's most significant health challenges. Learn from companies like Eli Lilly and Company, who continue to go above and beyond in the healthcare industry to deliver ground-breaking research that reflects the diversity of our world.
JBL
A trailblazer in the audio industry for 80 years, JBL is the industry audio leader. With unmatched credentials and industry-leading innovation, JBL has shaped life’s most memorable moments across music, lifestyle, gaming, and sports.
Carnival
Carnival Cruise Line is the first cruise line to sail over 100 million guests and is proud to be known as America’s Cruise Line, carrying more Americans and serving more U.S. homeports than any other.



