2017 SXSW Showcasing Artist The Roots

The Roots photo courtesy of the artist

The Bud Light x The Roots & Friends SXSW Jam Session

2017 Official Showcase Presenter

Bud Light will transform 800 Congress Street into the ultimate music space for festival goers to gather at this year’s SXSW conference. The beer that is “Famous Among Friends” and Super Sponsor of South By Southwest® knows creativity can spark when enjoying a cold one with friends and this is especially true amongst musicians who are known for collaborating with friends constantly. With that in mind, the brand is teaming back up with The Legendary Roots Crew and some of their friends for a special SXSW Jam Session on Saturday, March 18th. The Bud Light x The Roots & Friends SXSW Jam Session will feature the Grammy Award-winning band along with Austin-native Shakey Graves, emerging singer-songwriter Cloves, hip-hop legends Method Man & Redman and several other surprise special guests.

Date: Saturday, March 18
Venue: 800 Congress (800 Congress Ave.)
Lineup: The Roots, Shakey Graves, Cloves, Method Man & Redman, and surprise special guests.

Add to Your Schedule

Platinum Badges, Music Badges, and Artist Wristbands receive primary access to The Bud Light x The Roots & Friends SXSW Jam Session. All admissions subject to capacity. Exceptions to be noted in schedule listings and/or at venue entrances. Artists and lineup subject to change.

Stay Tuned

Sign up to receive the latest announcements, tips, networking invitations and more.