2017 Official Showcase Presenter
Universal Music Group, the world leader in music-based entertainment, is returning to Austin with the MUSIC IS UNIVERSAL SHOWCASE presented by O Organics® and PUMA.
The MUSIC IS UNIVERSAL SHOWCASE will take over the iconic blues nightclub, Antone’s, from Wednesday, March 15 to Friday, March 17 with over 30 live performances. The three-day event will include two Def Jam-hosted showcases, Circa13 on Wednesday and Direct Deposit on Thursday, along with exclusive retail experiences by Bravado and breakfast conversations with music and technology industry leaders and entrepreneurs. Performances, open to SXSW badge holders, will be held each afternoon and evening.
Artists set to perform at the MUSIC IS UNIVERSAL SHOWCASE include Bibi Bourelly, Dave East, Hamilton Leithauser, The Japanese House, Lil Yachty, Maggie Rogers, Marian Hill, Metroboomin, Mondo Cozmo and Sigrid. For full list of performances please check the schedule.
Date: Wednesday, March 15 – Friday, March 17
Venue: Antone’s (305 E 5th St.)
Wednesday Lineup: Shaed, Sigrid, Marian Hill Thursday Lineup: AOE, Trap Beckham, 070 Shake, Amir Obe, Dave East, August Alsina, Desiigner, YG , 2 CHAINZ Friday Lineup: Dreezy, Denzel Curry, Lil Yachty, Metro Boomin
Music and Platinum badgeholders receive primary access to official music showcases. SXSW Showcasing Artist wristbands and Music Festival wristbands have secondary access. All admissions subject to capacity. Exceptions to be noted in schedule listings and/or at venue entrances. Artists and lineup subject to change.