The Attendee Guide is your guide to SXSW with a suite of navigation tools and resources to help prepare you for the adventure ahead. Here are some things to know before you arrive:

Complete Your Profile & Link Your Badge

Create an account or login at id.sxsw.com to view/edit profile details, upload your badge photos, and set your status to Public to network with other attendees. Detailed instructions to link your badge can be found in our FAQs.

Book Your Hotel

Book a hotel through SXSW for the best rates on Austin area hotels.

Download SXSW GO App

Download SXSW® GO, the official SXSW mobile app. Available on iOS and Android devices.

Build Your Schedule

Once you have created your account on id.sxsw.com and linked your badge, build your schedule by favoriting events on the SXSW GO app or online.

Stay Informed

Explore the SXSW News feed and subscribe to newsletters for the latest community updates, programming announcements, and tips. Follow us across official SXSW social media channels, including Instagram, LinkedIn, Bluesky, TikTok, and YouTube.

To pick up your SXSW Badge, you must present a government-issued ID. To expedite the badge pickup process, upload your photo to id.sxsw.com ahead of time.

Registration FAQ

Registrants Lounge

Open throughout the event, the Registrants Lounge is a convenient and relaxing meeting point for SXSW attendees. Stop by each day for one of our several SX networking events and a complimentary drink from our sponsors.

SXSW Merch Truck

Commemorate your trip to SXSW 2026 with some brand new gear! You can purchase the latest hats, shirts, and more at the SXSW Merch Truck. Be sure to keep an eye out for our traveling shop!