SXSW Film & TV Festival Director Janet Pierson Shifts to Director Emeritus Role; Claudette Godfrey Assumes Leadership

"Everything Everywhere All At Once" Premiere - 2022 SXSW Conference and Festivals - Photo by Rich Fury/Getty Images for SXSW

The SXSW Conference and Festivals announced today that Janet Pierson, revered VP, Director of the SXSW Film & TV Festival will become Director Emeritus and her long-time deputy, Claudette Godfrey, Film Festival Programming Director, will assume leadership of the SXSW Film & TV Festival.

2022 marked Pierson’s 15th year as head of SXSW Film & TV, capping a forty-five year career championing independent films and filmmakers in a variety of roles including exhibitor, producer’s rep, executive producer and segment producer and segment director of IFC-Criterion’s Split Screen. During her tenure as head of SXSW Film & TV, Pierson ensured the event was vital and wide-ranging, championing numerous careers in both the Conference and Festival, launching a dedicated section for Episodic programs years before other festivals and showcasing a renowned XR exhibition section, all while contributing to the strategy and direction of the broader event. Many of the films and careers Pierson has been privileged to be involved with are highlighted at SXSW Film at 25 and Alumni Stories. Her new role will include serving as a programmer for the 2023 event, where she will be celebrated for her exceptional contributions to SXSW and the entertainment sphere.

“Leading SXSW Film (now SXSW Film & TV) starting in 2008 at the age of 50 was a wonderful, and quite unexpected, adventure. It’s been glorious to present so much great work at our unique event, yielding so many transformative experiences for creators and audience alike,” said Pierson. “I’m intensely proud of the work our small and very mighty team has accomplished. Now, 15 years and 14 events later, it feels right to hand the reins to the new Director, Film & TV, Claudette Godfrey. Claudette and I began working together in 2008 and she has been a significant collaborator and leader every step of the way. I’m excited to remain on the programming team to continue to support and elevate creators in this new capacity as Director Emeritus. It’s been a true privilege and I’m filled with gratitude.”

Claudette Godfrey is widely regarded as a tastemaking curator of new voices in film. She has championed numerous short and music video filmmakers who went on to illustrious and award-winning careers, including Daniels (Everything Everywhere All At Once), Janicza Bravo (Lemon, Zola) Trey Shults (Krisha), Jim Cummings (Thunder Road) and many others. A native Austinite, she holds a singular understanding of every facet of SXSW, serving in a variety of capacities during her 17-year tenure at the event, ranging across volunteers, operations, and programming, and often multiple disciplines at once. She started as a volunteer crew manager in 2006, working her way up to an essential programming and operational force, becoming Film Festival Coordinator in 2009, Shorts Programmer and Operations Manager in 2010, Senior Programmer in 2017, and Director of Film Festival Programming in 2022. In her new role, Godfrey will lead the team and be responsible for the vision, programming, and execution of the SXSW Film & TV Festival, and the film and TV-focused content within the SXSW Conference.

“Janet is an incredible leader and mentor, and I am deeply grateful for the opportunity to watch and learn from her example. Our bold community of filmmakers, our enthusiastic audiences, and our gifted team that makes it all happen perpetually inspire me,” said Godfrey. “I’m a hype woman at heart, and it’s a great joy in my life to discover and elevate new talent by curating and evolving an event that celebrates film, TV, and creativity. I started from the bottom and the journey has been exceptional — it’s an immense honor to continue to build on the legacy of SXSW Film & TV and take it into the future.”

Click below to take a journey through some of the notable speakers, screenings, and special events programmed during Janet Pierson's fifteen years leading the SXSW Film & TV Festival. We love you Janet! Congrats, Claudette!

Janet Pierson’s 15 Years of SXSW Film & TV Programming Highlights

Register now for the 2023 event to get the best hotel rates and options. SXSW Film & TV and XR submissions are open through October 18, 2022.

Top (L-R) Daniel Kwan, Claudette Godfrey, Daniel Scheinert, and Janet Pierson at the opening night premiere of "Everything Everywhere All At Once" during SXSW 2022. Photo by Rich Fury/Getty Images for SXSW

By Jordan Roberts

10/5/2022