The British Music Embassy returns to SXSW in 2018 for its 11th year with a six-night line-up of showcases spotlighting the best new British music. BME is produced in partnership with AIM, BBC Music, Department for International Trade (DIT), PPL and PRS for Music, and runs from March 12-17.
This year, the embassy kicks off with DIY Presents on Monday, March 12. On Tuesday, BBC begins their week of programming including BBC Music Introducing presents, BBC Radio 2 presents, BBC 6Music presents, and BBC Radio 1 presents, with the help of BBC DJs Huw Stephens, Jo Whiley, and Steve Lamacq. BME will present 30+ British acts at this year’s festival.
Highlights from this year’s BBC programming showcases include Supergrass frontman Gaz Coombes, grime MC Bugzy Malone, energetic post-punk act IDLES, art-pop group Superorganism, Rough Trade indie rock act Goat Girl, angular punk three-piece Touts, Hackney rapper NOT3S, and much more.
DIY Mag returns to SXSW with another lineup highlighting emerging British talent. Highlights include punk rockers LIFE, reverb-soaked garage group Our Girl, fuzzed-out glam rock act Catholic Action, and more.
Register for your Music Badge now and book your hotel to stay close to the action. The Music Badge provides you with primary access to hundreds of showcases and sessions, secondary access to Interactive and Film Conference Tracks, and much more.
Photo credits, clockwise from top left:
Bugzy Malone – Photo courtesy of the artist
Pale Waves – Photo courtesy of the artist
Nina Nesbitt – Photo by Luc Coffait
Superorganism – Photo by Jordan Hughes